Ones To Watch: Jennifer Kurtz
As part of Greenhouse Grower's 25th anniversary, we are profiling people we expect to shape the industry for the better over the next 25 years.
November 24, 2008
Age - 36
Her Job - Jennifer is sales and marketing manager at Kurtz Farms based in Cheshire, Conn. She also invented Urban Gardener planters and created programs for it as a means to provide instant impact for consumers looking to decorate with plants.
The Birth Of An Idea - As a wife, mother to a 3-year-old child and full-time worker, Jennifer didn't have the time needed to tend to her vegetable and flower gardens like she preferred. It made sense, then, to develop a product that provided an "instant impact." Thus, the Urban Gardener was created. "The biggest lesson I learned is that people were willing to pay for these unique products and wanted the instant gratification of a color pot rather than digging a hole and planting."
Twenty-Five Years From Now - To be successful, growers will have to be financially responsible, develop sustainable business practices and keep in touch with consumer trends. "There are some really great up-and-comers in our industry who will surely make some dramatic contributions on all fronts."
Why She's One To Watch - Jennifer is quick to recognize and react to opportunities like the Urban Gardener. She also finds a way to juggle multiple responsibilities, including sales and marketing for Home Depot.