Terra Nova Nurseries Expands Team
Ruth Estrada has been added as a trial plant administrator.
February 28, 2011
Terra Nova Nurseries has hired Ruth Estrada as the company's trial plant administrator. With an extensive background in managing trial plants, Estrada comes to Terra Nova Nurseries from Monrovia Nurseries, where she was responsible for all phases of production activities for trial plants, including potting, pruning, irrigation, data collection, photography and communicating with vendors, clients and technical services.
Estrada also brings expertise to Terra Nova having worked closely with the director of new plant introductions in her previous role, where she tracked royalties, monitored plant status and wrote plant descriptions. Estrada also has been a speaker at the Philadelphia Flower Show (2008) and the Northwest Flower & Garden Show (2008), and she has contributed to the continuing education of sales staffs.
In her new role at Terra Nova, Estrada's expertise will be utilized to carry out much the same scope of responsibility as in her former role. A primary focus will involve producing technical documents and "recipes" for growers in addition to assisting with the company's extensive trial gardens. Breeding and trialing highlights include cyclamen, gaillardia, echinacea, heuchera, heucherella, kniphofia, leucanthemum, hybrid nepeta, sedum, tiarella and tradescantia, among others.
To learn more about Terra Nova Nurseries, please visit www.terranovanurseries.com.