Growing Orchids As Simple As Adding Ice
Orchids are the next big thing at Green Circle Growers and Mid American Growers, which just partnered with celebrity garden designer P. Allen Smith to educate consumers through a marketing campaign called Just Add Ice Orchids.
August 31, 2009
Green Circle Growers and Mid American Growers have partnered with celebrity garden designer P. Allen Smith to educate consumers about orchids. The goal of the partnership is to excite consumers with dramatic offerings and easy-care benefits so they become life-long orchid collectors rather than once-in-a-while dabblers.
"I know that once people have success with orchids in their homes, that's just the beginning," Smith says. "Orchids love companions, and people will want to adorn several rooms in their homes with their alluring beauty."
The Just Add Ice campaign is as simple as its name: Green Circle and Mid American are encouraging orchid consumers to add three ice cubes to orchids once a week to keep them flourishing. Green Circle and Mid American are even offering to send e-mail reminders to consumers who subscribe to its weekly reminder e-mail at JustAddIceOrchids.com/Watering.
Smith will showcase the orchids in his television shows, magazine articles, social media sites and Garden Home book series. He'll also offer his easy-care tips and ideas for decorating with orchids in retail POP.
Green Circle and Mid American have invited Smith to work with it to create a series of designs and decorating ideas with the plants. Smith will feature the ideas on PAllenSmith.com, in social media sites and on his nationally syndicated television series, P. Allen Smith Gardens.
The Green Circle Growers/Mid American/P. Allen Smith program will begin with a holiday 2009 retail offering.
For more information about Just Add Ice Orchids visit JustAddIceOrchids.com.