Hort Couture Plants To Be Featured At PGA Event
The brand designed exclusively for the independent garden center channel will be the only provider of annuals for The Greenbrier Classic in West Virginia this July.
April 26, 2011
The Greenbrier, a luxury resort in White Sulphur Springs, W.V., has chosen Hort Couture as the exclusive provider of annuals for the grounds of the resort and the Old White Golf Course that will host the 2011 PGA Greenbrier Classic.
The Classic is a FedEX Cup event that features the top golfers in the world and coverage on The Golf Channel and CBS Sports, with hundreds of thousands of visitors attending the event. The grounds of the resort will provide an amazing palette for the unique flowers available from Hort Couture. The grounds staff of the resort will be planting nearly 200,000 Hort Couture plants on the grounds next spring. Hort Couture's Jim Monroe expects the effect to be stunning.
A goal of the tournament is to identify with summer flowers, much like the Masters identifies with azaleas.
"We will be featuring many of our new improved genetics in both landscape and mixed containers on the grounds," Monroe says. "Among the most prolific varieties planned in the beds are our Posh New Guinea impatiens, Mannequin salvia and South Beach lantana varieties. All three of these series are excellent choices to add color to existing landscape beds.
"Many of our Tres Chic tropicals will also be incorporated into the plantings to bring bold texture and give the grounds at this famous resort the over-the-top exterior look that will compliment the bold design of the interior that was designed by the famous designer Dorothy Draper. Gorgeous colocasia 'Mojito,' pennisetum 'Fireworks' and cordyline 'Mocha Latte' will be among the unique plants featured on the grounds.