Merchandising At Pack Trials

Ball's EasyScape eco-friendly program for landscapers includes Ellepot packaging in a six-pack carrying case for retail.

Need a party gift? Consumers will think plants with Dömmen's Party In Pink carrying cases with room for three plants and cute signage.

How do you merchandise to catch attention? Check out the ideas from Fides: themes including convenience - plants potted in Chinese takeout containers, and beauty - positioning plants with high-end decor.

John Henry displayed many point-of-purchase themes, including Bellissimo, featuring plant tags with party tips printed on the back. Another line prompts holiday sales with the tagline "Home Is Where The Holiday Is."

And what about color coordinating with local schools during sports seasons?

PanAmerican Seed had some great ideas for slower season sales. How about marketing some landscape plants as cool indoor potted plants?

Wild pots for Jaguar gerberas.

S&G's many ideas on display included Bulbs In The Bottom, spring annuals planted in biodegradable pots.

The multipack is growing in popularity. Knud Jepsen breeds Queen kalanchoe and Greenex distributes six-packs in sophisticated packaging.

MasterTag showed off several concepts, including signage and design tips for MiniScapes - mini gardens for small spaces.

The Best In Class tag, signage and bench tape POP materials add extra flare to varieties that are top performers 
in university trials.

Where should retailers place small pot plants so they don't get lost in the shuffle? And how do they stay watered? Schoneveld Twello presents mini cyclamen on a stand in two-pot bags. The pots are filled with gel to keep plants hydrated.