Burpee Launches Consumer Ad Campaign
Learn about Burpee Home Gardens' plan to increase brand exposure for vegetable gardening this spring.
February 19, 2010
Businesses signed up with the Burpee Home Gardens program to grow and sell premium vegetables and herbs will experience an influx of media and marketing support this year, which will include a comprehensive and exciting consumer print advertising push to reach shoppers during the height of the gardening season.
Throughout 2010, Burpee Home Gardens will run full-page ad placements in seven national consumer publications for a total of 14 ad pages, ultimately achieving more than 19 million impressions through magazines alone. The magazines are Real Simple, Martha Stewart Living, Health, Parents, Food Network magazine, Vegetarian Times and Urban Farm. Ads begin running in April to reach the target audience as they're looking for more vegetable-gardening content.
"These publications have been hand-picked by Burpee Home Gardens as part of our big consumer media campaign to reach our targeted audience: the casual gardener looking for more information on growing her own vegetables," says Jessie Atchison, brand manager for Burpee Home Gardens. "We want our Burpee Home Gardens program participants to take advantage of this marketing blitz and reap the rewards of our media support and growing brand exposure."
The full-page print ad capitalizes on the continuing interest in home vegetable gardening by inspiring confidence and emphasizing the success gardeners can achieve with Burpee Home Gardens.
This increase in consumer print ad advertising is just a portion of the Burpee Home Gardens 2010 media schedule. For more information about the Burpee Home Gardens program, visit BallHort.com/BurpeeHomeGardens.