Bar codes for smart phones were one of the hot new marketing trends at OFA Short Course.
July 13, 2010
3-D may be the biggest thing in the movie world this summer, but 2-D tags are definitely a hot new marketing technology at OFA Short Course. These square bar codes are popping up on plant tags and other marketing materials in several places throughout the show.
2-D tags are easily scanned by just about any smart phone and link the phone's web browser to videos, fact sheets, and lots of other helpful information consumers may want or need about a product.
John Henry, for example, has a new vegetable program incorporating the tag. Users scanning the bar code on the back of a vegetable or fruit plant tag are taken to AllRecipes.com for helpful preparation tips.
MasterTag also had a display of the tags with links to planting and cooking instructions for vegetables and herbs.