June 16, 2008
However, when it comes to post-greenhouse durability, stem strength and shelf life for the consumer, Prestige has built a reputation that has made it the No. 1 selling poinsettia variety in the world. That was until now.
New for 2007, 'Prestige Early Red' is being offered by the Paul Ecke Ranch to further extend the benefits of the Prestige genetics into the grower and retailer market. Like the original, 'Prestige Early Red' features strong stems and plant habit that has virtually eliminated problems with stem breakage due to transport and handling. 'Prestige Early Red' also offers the characteristic dark green leaves and deep red bracts preferred by consumers. Not only is this variety strong, it is beautiful. The contrast between red bracts and yellow cyathia clusters is outstanding.
'Prestige Early Red' flowers 10 to 14 days earlier than Prestige does, making it an ideal choice for the early season market. Early flowering in this case also makes it possible for growers and retailers in the warm southern regions to have plants ready to sell on time because the variety is less affected by heat delay than Prestige.
Using the family effectively, 'Prestige Early Red' can lead off the season and provide strong, quality plants for the November sales season. Follow this up with Prestige and 'Prestige Maroon' for fresh flowering plants from early December through the middle of the month. Customers will be delighted to find fresh plants throughout the season, all with a similar look, keeping the rotation of product seamless.
For complete growing and culture instructions, go to www.ecke.com and visit the Tech Help pages of our poinsettia program. The name Prestige has become synonymous with Ecke's commitment to outstanding genetics, reliable production and dependable delivery.
Jack Williams is International Products Manager, Ecke Ranch/Ecke Europe, P.O. Box 230488, Encinitas, CA 92023; phone 760-944-4075; fax 760-944-4054. Visit the Ranch's Web site at www.ecke.com.