Taking Mums In A New Direction
Syngenta is looking to create a younger market for mums, and it has plans for both the grower and retailer to make them more than your grandma's garden plant.
April 16, 2010
"We've been looking for different ways to add excitement to pot mums," says Liz Hunt, a Syngenta Flowers product manager. "We've been working on coming up with bi-colors and different flower forms, and we've looked at different ways to combine flower forms and colors to create a different presentation at retail."
Syngenta also has new tools for growers to make production easier, as well.
"Our new garden mum catalog features a lot of great tools for sales reps and growers to put together programs - a spring program or a natural-season program, for example," Hunt adds. "We're just trying to simplify things."