May 9, 2011
City: Vista, Calif.
Environmentally controlled square footage: 5,402,350
Percentage of production space under permanent environmentallycontrolled structure devoted to each crop:
Ornamental bedding plants - 40%
Flowering potted plants - 5%
Potted foliage - 20%
Container perennials - 20%
Plugs and propagation material - 2%
Woody ornamentals - 8%
Vegetables - 5%
What's the best way to describe your greenhouse operation and its role in contract growing?
We produce plant material for othergrowers through contracts.
Percentage of sales by customer:
E-commerce sites - 1%
Home improvement chains - 70%
Independent garden centers - 1%
Mass merchandisers - 20%
Other growers - 1%
Supermarket chains - 2%
Warehouse clubs - 4%
Your own retail shop - 1%