Costa Farms' O2 For You And MiracleGro Partner
The two companies will work together to build consumer awareness of the benefits of houseplants.
January 20, 2011
The partnership entails sharing online content, website links and point of purchase materials that will help educate consumers on the benefits of indoor houseplants.
“We believe the 02 For You message about improving indoor air quality with houseplants is a simple way people can bring green inside,” said Tom McLoughlin, vice president, gardens marketing at ScottsMiracle-Gro. “Miracle-Gro products make growing strong and healthy houseplants easy. This partnership links two great brands with a common purpose – people benefiting from improved indoor environments.”
Costa Farms, provider of indoor houseplants, has partnered with non-profits and corporations to helping to spread the word that indoor houseplants clean the air of volatile organic compounds (VOCs), remove CO2 and provide oxygen and improve indoor air quality.
“We’re excited that the healthy benefits of indoor houseplants are catching on through our O2 for you program,” said Jose Smith, president & CEO of Costa Farms. “And one of the best ways to grow strong and vigorous indoor houseplants is to feed them.”