Costa's Consumer eMagazine Targeting Gen X, Y
Costa Farms has launched a digital magazine to better connect with up-and-coming consumers about the rewards and uses of indoor plants for homes, offices and apartments.
September 9, 2011
Costa Farms has launched GrowingStyle, a digital magazine targeting an eco-minded and tech-savvy audience with appealing style, new plant information, trends and decorating how-to tips with houseplants.
GrowingStyle is the first eMagazine that focuses on branded content for decorating with houseplants. It uses the same technology as other innovative digital magazines, and its look and feel is enhanced with additional detail, images and videos - all available as a free app for iPad, iPhone and Android-based devices.
"We want to attract Gen X and Y who get most of their information digitally - whether online or through their smartphones," says Jose Smith, president of Costa Farms. "Our new digital magazine connects with this mobile generation and brings them into the conversation about the benefits of houseplants to go truly green and enrich our lives."
The digital magazine hits all the right buttons to attract a younger generation to growing and decorating with houseplants. Hip and colorful images combine with short, effective tips and decorating trends to capture this generation's attention to grow and decorate their homes, offices and apartments with indoor plants.
"This is yet another tool that expands the fascinating world of plants to a younger generation and helps grow our entire industry," says Doug Jimerson, editor-in-chief of all gardening content for Better Homes & Gardens.
To access the digital magazine, visit GrowingStyleMag.com. Once there, you can share articles via your favorite social networks and get direct links to related online resources.