QR Codes Are Everywhere At Short Course
Of all the marketing trends we saw at this year's OFA Short Course, probably the most pervasive was the use of 2D Codes.
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Today's Garden Center hosted a series of quick educational sessions in the OFAÂ Marketing Lab to explain the ins and outs of using QR Codes and MSÂ Tags as marketing tools for your business.© 2011 -
John Henry used a trail of QR Codes to lead to its BloomIQ display.© 2011 -
Bob's Market and Greenhouses used Microsoft Tags on its bench cards to provide a quick link to care information on select plants.© 2011 -
Ecke Ranch turned QR Codes into an eye-catching enticement to visit its booth on the trade show floor.© 2011 -
A-ROO Company wove a giant QR Code into a wall of ribbon around their booth. I couldn't get this one to work on my phone, but someone who did told me it linked to A-ROO's website.© 2011 -
MasterTag used QR Codes to show off its new consumer-facing website MyGardenInsider.com.© 2011 -
The codes showed up on these branded carrying handles for Potunia.© 2011 -
QR Codes weren't limited to the show floor. They even showed up on my cup at lunch.© 2011
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Of all the marketing trends we saw at this year’s OFA Short Course, probably the most pervasive was the use of 2D Codes. Although it’s still a relatively new technology – barcodes designed for smart phone readers have really only been around for a couple of years, and only a handful were evident at last year’s Short Course – the codes were popping up everywhere in the convention center in 2011.
The technology clearly has resonated with the industry as a quick and easy way to deliver information to customers, whether they are growers, retailers or consumers. Check out this slideshow with just a few of the creative ways the ornamentals industry is getting into 2D Codes.
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