Greenheart Farms Launches Consumer Website
Find out how Greenheart will reach the consumer to talk about roses.
July 27, 2011
Greenheart Farms has created a consumer-friendly website for its My Bouquet collection. The site offers variety and growing information, care and maintenance tips, as well as a direct link to where the varieties can be purchased online.
"This collection has grown tremendously over the past two years and we felt that we needed to take this program to the next level and reach the consumer," says Layci Gragnani, ornamental marketing and sales director. "All of the marketing materials for the My Bouquet program were designed with the female consumer in mind using two popular colors, black and hot pink. This collection now has the complete package for the retailer."
In the next couple of months, how-to videos will be added to help educate gardeners on these seven varieties and how to care for them.
The retail tags that accompany these varieties list the website address and have a QR (Quick Response) code that will link directly to this informative website.