Peace Tree's Poinsettias: Differentiation The Selling Point
Peace Tree Farm's Lloyd Traven has yet to sell a single white poinsettia, and only 5 percent of his reds have moved thus far. So the poinsettia season's a bust, right?
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Can you see one of these on every desk in America?© 2011 -
Peace Tree's Poinsettias: Differentiation The Selling Point© 2011 -
Peace Tree's Poinsettias: Differentiation The Selling Point© 2011 -
Peace Tree's Poinsettias: Differentiation The Selling Point© 2011 -
Peace Tree's Poinsettias: Differentiation The Selling Point© 2011 -
Peace Tree's Poinsettias: Differentiation The Selling Point© 2011 -
Peace Tree's Poinsettias: Differentiation The Selling Point© 2011 -
Peace Tree's Poinsettias: Differentiation The Selling Point© 2011 -
Peace Tree's Poinsettias: Differentiation The Selling Point© 2011 -
Peace Tree's Poinsettias: Differentiation The Selling Point© 2011
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Can't move those 4.5-, 6.5- or 8.5-inch red poinsettias? Peace Tree Farm's Lloyd Traven is among that group. But rather than focus on the standard red, Traven traditionally builds his poinsettia season around unique poinsettia colors and presentations.
Take novelty colors, for example.
"We are sold out of every novelty color of 4.5-inch and 6.5-inch," Traven says, "but have yet to sell a single white and about 5 percent of the red!"
Traven adds that Peace Tree is essentially sold out of its Elfin tree already. The business is also about 65 percent sold out of "the desktop" (a version for desktops) despite increasing production by 25 percent over 2010. Peace Tree has also sold all but two varieties of its Super Mini 2-inch poinsettias.
Learn more about Peace Tree Farm, located in Kintnersville, Pa., at PeaceTreeFarm.com. Check out other poinsettia shapes, sizes and colors Traven is offering in the slideshow below.
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