Proven Winners' 2012 Ads Based On Consumer Input
Proven Winners surveyed tens of thousands of gardeners this summer and learned that the Bermuda Skies combination is the one they like most.
November 14, 2011
Proven Winners will be featuring its Bermuda Skies combination that includes ‘Supertunia Bermuda Beach’ petunia, ‘Laguna Sky Blue’ lobelia and ‘Superbells Yellow Chiffon’ calibrachoa, in national advertisements this spring. Proven Winners will invest nearly $1 million dollars in advertisements in consumer and gardening magazines, including Better Homes and Gardens, Country Living, Fine Gardening, Sunset and Martha Stewart Living.
Proven Winners estimates it will generate nearly 50 million impressions by gardeners everywhere through these ads.
Proven Winners is highlighting Bermuda Skies because it’s reacting to tens of thousands of gardeners whom it surveyed this summer. Out of dozens of combinations, consumers picked Bermuda Skies for its fresh, pastel colors that are favored by many gardeners.
Proven Winners suggests growers and retailers ensure they have a strong supply of ‘Supertunia Bermuda Beach’ petunia, ‘Laguna Sky Blue’ lobelia and ‘Superbells Yellow Chiffon’ calibrachoa this spring.
Learn more about Proven Winners online at ProvenWinners.com.