2 Examples Of Using Social Media To Its Fullest
An essay by Sara Tambascio.
December 8, 2011
Fiskars has enlisted some of its biggest fans to serve as brand ambassadors, in its Fisk-A-Teers social brand. Fiskars says it hopes to open the lines of communication with the people who use their crafting products. "We want to know about being a crafter/mom/working woman, and what you like about us and what you don't," the site says. "We can take it. Promise."
Included under the Fisk-A-Teers program is a message board, gallery of user-submitted images, a blog that includes YouTube video tutorials on craft projects. There's also a resource center where users can download graphics for scrapbooking and icons users can place on their blogs and websites that brand them as Fisk-A-Teers. Explore what it's all about at Fiskateers.com/blog.
Well-Pict Berries On Facebook
The Well-Pict Berries Facebook page is a home base for all of its social network channels - Twitter, videos, photos, discussion boards and poll questions. Well-Pict Berries, a producer of strawberries, raspberries and blackberries, populates its Facebook wall with images from shows like the Produce Marketing Association show, links to other websites' recipes using strawberries and relationship-building conversations with consumers. The Well-Pict Twitter feed (@wellpictberries) promotes more recipes, along with retailers where the brand can be found - all ideas our industry can mirror.
Check out Well-Pict's Facebook page at Facebook.com/WellPictBerries.
Sara Tambascio is senior online editor of Greenhouse Grower. You can eMail her at email@example.com or follower her on Twitter @Sara_GG_TGC.