Sunset Western Garden Collection Introduces Plants For The West
This branded plant collection focuses on garden performance.
January 13, 2012
The Sunset Western Garden Collection, which focuses exclusively on top performing plants for the Western gardener, will debut this spring with 23 new introductions, according to Sunset magazine and Plant Development Services, Inc.
Sunset magazine, publisher of the Sunset Western Garden Book, has licensed Plant Development Services to introduce and market the plant collection, which will hit retail shelves beginning in April 2012 in California. Distribution will expand to the 13 Western States in the Sunset magazine reading area in the coming years.
“Gardening continues to be a core interest of our readers, and it is exciting to be able to introduce our favorite plants directly to them in a launch that coincides with this spring’s publication of The New Sunset Western Garden Book and the relaunch of our popular online Plant Finder database that includes the introduction of a companion mobile app,” says says Barb Newton, president of Sunset Publishing.
The introducers of the number one multi-season blooming azalea brand in the world, Encore Azalea, and the hugely successful Southern Living Plant Collection, Plant Development Services works with the world’s top growers and breeders to bring high impact plants to market.
“We’re really excited about these new introductions. They’re water-wise and easy care and uniquely fit the needs of the Western gardener,” says Kip McConnell, director of Plant Development Services.
For more information, or to become a wholesale grower or garden center partner, visit sunsetwesterngardencollection.com.