Mystery Orchids & The Sticky Flower
Check out the two cool concepts one Dutch company had on display at IPM Essen.
January 30, 2012
What’s it going to take to get consumers to buy something that’s yet to flower? Perhaps the answer is to promote the flower color as a mystery.
That’s exactly the concept Lommerse & Schrama developed and showcased at IPM Essen in Germany last week. Based on the concept the company developed, orchids could flower into any one of a number of different colors. Consumers can expect their flowers to appear in between six to eight weeks. At least U.S. grower reportedly had a conversation at last week’s trade show about pushing Mystery Orchids into the United States.
A second concept Lommerse & Schrama developed for IPM Essen is Sticky Flower. A variety of 2-inch plants were on display with attractive black pot wraps. The pot wraps each sport a thin plastic band with a suction cup-like adhesive on the back that allows consumers to hang their Sticky Flowers to appropriate surfaces.
Sticky Flower would be ideal at retail checkouts as impulse items.
Learn more about Mystery Orchids on YouTube and Sticky Flower at www.sticky-flower.nl.