Fairy Gardening Inc. Set To Introduce Fairy Flowers At OFA Short Course
The result of a new partnership with Henry F. Michell Company and Gulley Greenhouse, these flowers are the first line of branded plants specifically for miniature gardens.
July 12, 2012
Fairy Gardening, Inc. will officially launch a partnership with Henry F. Michell Company and Gulley Greenhouse at OFA in Columbus, Ohio, on July 15, 2012. This partnership will give growers throughout the nation access to Fairy Flowers, the industry’s only completely branded line of plants specifically for fairy gardening.
Fairy Flowers are the brainchild of Fairy Gardening, Inc. owners, Jeff and Emily Sorenson of Loveland, Colo. The husband and wife team created the concept approximately two years ago and has been selling finished plants to garden centers and boutique shops throughout the country since January 2010.
The plants in the Fairy Flowers line have been individually selected because they naturally stay small or can be trimmed to stay tiny. These flowers thrive as outdoor plants in the height of the growing season and as indoor plants the remainder of the year. Each plant comes with a well-designed tag that introduces consumers to both the fairy and the flower he or she has created. Fairy Flowers have custom art and unique stories on each tag to appeal to anyone interested in creating a fairy garden.
"Due to the increased demand for miniature plants created by the upswing in fairy gardening in recent years, Jeff and I began searching for partners who could assist us with expanding our Fairy Flowers supply chain," says Emily Sorenson. "And, it didn’t take us long to realize the like-minded companies of Henry F. Michell Company and Gulley Greenhouse were a perfect fit.”
Growers throughout the United States will now be able to order pre-finished plants exclusively through Henry F. Michell Company, and Gulley Greenhouse will ship plug trays along with the official Fairy Flowers tags. The initial line of pre-finished plants includes 33 plants representing a wide variety of vegetation, so fairy gardeners can create realistic miniature landscapes.
“Fairy Flowers allow growers to capitalize on the hottest hobby the gardening industry has seen in years by providing a branded solution with easy-to-grow plants and quick turnarounds,” says Jim Devereux of Henry F. Michell Company. “These little plants can lead to big year-round profits for growers.”
Initial feedback regarding the products and the partnership is very positive. International Retail Guru, John Stanley syas, “The Fairy Flowers program is incredibly well thought out providing growers with a turnkey solution that allows them to focus on what they do best instead of re-inventing the wheel each time a customer asks for miniatures.”
Rick Mierva, annual/perennial buyer for Bachman’s in Minneapolis, Minn., is also very complimentary. “We recently introduced Fairy Flowers to our product line, and they are already one of our hottest selling items,” he says.