OASIS Grower Solutions Raises the Propagation Bar Again with New Corporate Website
Proving the LEAN manufacturing principle of “continuous improvement” should also apply to marketing, Oasis Grower Solutions (OGS) has upped its online presence with the re-launch of its main website, www.oasisgrower.com.
August 20, 2012
With a fresh look inspired by new branding initiatives, the folks at Oasis Grower Solutions (OGS) have created a friendly, yet informative site that delivers robust product information in a simple-to-navigate format. Drop-down menus allow visitors to quickly select from propagation media, hydration products, greenhouse cleaners and postharvest items. Once a page is selected, growers can even zoom in and out on product images to get a closer look at, for example, the industry-standard Oasis Wedge and Wedge Plus products. And the site’s comprehensive Info Center offers up answers to frequently asked propagation questions, while providing a library chock full of product spec sheets, research updates and product label information.
“We understand the pressure of being the leader in propagation media”, affirms Oasis Grower Solutions Product Manager, Nathan Keil. “For one, we need to continually update and introduce new products – which we have, especially this year. But we also need to raise the stakes in our marketing, as well. Keeping our messages both fresh and relevant in today’s time of oversaturation is critical”, states Keil.
The new website delivers on that with a rustic, Earth-tone design and a dash of sarcastic wit that not only appeals to growers but delivers the Oasis Grower message in a memorable way. Moreover, the site engages growers further with an interactive module that allows visitors to present propagation questions and get answers from the expert scientists in the OGS labs.
The new site also provides a summary of trade events that OGS is attending, along with a growing list of news items. The new site also carries a state-by-state reference of distributors carrying Oasis Grower media. And, finally, the site’s About Us section showcases the company’s rich history in propagation, as well as its corporate values.
Future plans for the new site include a robust How to Choose section to assist professionals with the identification and selection of the perfect Oasis Grower product for their needs. In addition, application videos will also be added to appeal to growers more interested in visual demonstrations, explanations and information. To visit the new home of Oasis Grower Solutions yourself, go to www.oasisgrower.com.
Oasis Grower Solutions, a Division of Smithers-Oasis Company, is headquartered in Kent, Ohio. The company has remained the brand choice of leading propagators for nearly 50 years. OASIS® Grower Solutions has an unwavering commitment to successfully helping today's growers.
Its parent, Smithers-Oasis Company, is the leading manufacturer of products for the floral industry. The company’s roots trace back to 1954 with the invention of water-absorbing foam that revolutionized floral design – OASIS® Brand Floral Foam. Today, the company serves the floral, craft and commercial greenhouse markets by offering the most trusted name. With operating units in 23 countries, the OASIS® brand name has become known around the world for quality and consistency.