17 New Regional Greenhouse Growers Join HGTV HOME Plant Collection Team
The brand’s Expressions annuals collection expands in 2013.
November 28, 2012
The HGTV HOME Plant Collection announced its new partnership with 17 regional greenhouse growers for the Collection’s Expressions annuals line. Alex R. Masson, Inc., Bob's Market and Greenhouses, Inc., Bordine’s Nursery, Ltd., Botany Lane Greenhouse, CF Greenhouses, Color Spot Nurseries, Diefenbacher Greenhouses, Floral Plant Growers, LLC., Harts Nursery of Jefferson, Inc., Janus Gardens, Inc., Masterpiece Flower, Meadowridge, Inc., Neal Mast & Sons Greenhouses, Timbuk Farms, Trail Nursery, Van de Wetering Greenhouses and Walnut Springs Nursery, Inc. have all joined the HGTV HOME Plant Collection grower network.
"We are partnering with these exceptional growers based on their strong ability to service their markets with superior products," says Sarah Hayes, Agricola Management’s marketing manager. "We are always looking for high-quality growers to be a part of this exciting new opportunity."
The new growers join established HGTV HOME Plant Collection sourcing partner for annuals, Dümmen USA. “Dümmen enjoys our strategic sourcing partnership and is excited to be involved with the development of this collection throughout North America,” says Perry Wismans, Director of Dümmen USA. “As the Collection grows, so will the enthusiasm among growers, retailers and consumers.”
The Collection’s spring 2012 soft launch in more than 375 retailers revealed the popularity of the HGTV HOME Expressions annuals line — a solid indication that the greenhouse grower network nationwide will continue to expand.
In anticipation of 2013, Agricola Management and the HGTV HOME Plant Collection have expanded the Expressions annuals collection from four to six collections coupled with more than ninety individual annuals to increase consumer selections. The complimentary color mixes are available in true one gallon containers, hanging baskets and decorative containers. Individual components are sold in a single quart size. This assortment allows consumers to color coordinate and go, to create a polished look at home within minutes.
“As a grower, I can say the HGTV HOME Expressions annual mixes are developed and tested to grow well together in containers for attractive retail displays,” says Jim Gibson, Timbuk Farms co-owner. “The coordinated color combinations are a smart way for homeowners to enjoy success in home and container gardening. We are thrilled to be in on the ground level of this new trend-setting program for retailers nationwide.”