HGTV HOME Plant Collection Announces Ornamental Line
Exclusive genetics for 12 new families are added to Smart & Stylish shrub collection.
January 10, 2013
The HGTV HOME Plant Collection is proud to announce 12 new family additions to its hand-selected Smart & Stylish shrub line.
“One of the key differentiators for HGTV’s program is regionalizing our shrub offerings,” says Maria Zampini, director of plant development. “Through careful breeder and grower selection — coupled with plant zone-specific plant selections — we are choosing plants that will work best in each region of the country. This is unique to anything else in the marketplace and allows us to create a national program with regional offerings. We have received extremely positive feedback at the IGC and FarWest tradeshows.”
The Smart & Stylish shrub collection offers plants designed to thrive in full sun to shade exposure. Vibrant leaf and flower colors offer consumers a cohesive and easy way to enhance the outside of their home landscape. The collection includes but is not limited to:
- Always Azaleas: Reblooming, cold-hardy selection in multiple colors and sizes
- Barberry Sidekicks: Dwarf and upright ornamental shrubs in vibrant shades
- Fine Vines: Fragrant climbers that attract beneficials and hummingbirds
- Gardenia Charm: Evergreens deliciously fragrant are reminiscent of tropical locales
- Happy Berry Hypericums: Compact perennial shrubs with uniquely colored berries in eye catching combinations
- Light Bright Lantanas: Drought tolerant, brightly colored umbel flowers attract butterflies and are deer resistant
- Monkey Flower Power: Exceptionally large, long blooming flowers for a shade and moisture loving tender perennial
- Pretty Potentillas: Large, clear flowers bloom all summer long
- Showstopper Hydrangeas: Mophead and paniculata varieties in a wealth of forms, shapes and colors
- Simply Diva Roses: Disease resistant groundcover and shrub forms
- Sweet Mock-Oranges: Fragrant white flowers that attract both bees and butterflies in Spring
- Sweet Nectar Bush Temptations: Low or no seeding butterfly bush in a multitude of size to fit any landscape size
- Additional Shrubs: The collection also includes abelia, caryopteris, grevellia, lorapetalum, ozothamnus, thuja and weigela in complimentary color palettes for stunning landscape and container combinations
The debut collection of ornamental flowering Smart & Stylish Shrubs was developed by Agricola Management Group in conjunction with HGTV. Plants will be available spring 2013 in select independent garden centers nationwide as part of a soft launch rollout.
For more information on the Smart & Stylish Shrub Collection or to become a grower partner, please contact Maria Zampini, Ornamental Program Manager and Director of Plant Development at firstname.lastname@example.org or 615-690-7835.