Follow us: RSS Feeds Twitter Facebook
Search

Jerry Montgomery (mrplug@cfl.rr.com) is a veteran of the floriculture industry who has worked for distributor companies, breeders and large growers with a focus on sales and marketing. As an industry consultant, Montgomery works for large growers, distributors and breeder/producers. His focus is to understand the market dynamics from breeder to consumer through intense retail travel, visiting about 2,700 stores since 2008.

May 7, 2013
The California Spring Trials presented more than new varieties and marketing programs. The always-changing supply chain was also on display. How will it affect our industry and how varieties are marke...
March 1, 2013
Mergers, expansions and eCommerce are transforming the horticulture supply chain. Read on for how the broker channel has been affected.
February 28, 2013
This month, Columnist Jerry Montgomery shares tips to help growers solve their customers’ biggest problems.
February 11, 2013
How can we ensure we’re promoting the best plants to ensure the success of growers, retailers and consumers?
February 11, 2013
Greenhouse Grower Columnist Jerry Montgomery makes his observations on the poinsettia market based on visits to 64 Walmart, Sam's Club, Lowe's, Home Depot and Meijer stores in Florida and Michigan.
January 31, 2013
This month, Columnist Jerry Montgomery instructs growers on how to become the go-to expert for their customers.
December 28, 2012
Taking a sincere interest in customers' needs results in increased sales.
November 30, 2012
Columnist Jerry Montgomery looks at the best ways to encourage long-term sales relationships.
November 12, 2012
The National Gardening Association has identified the food gardening trend as a $2.7 billion market. Columnist Jerry Montgomery explains how growers can cash in.
October 24, 2012
Floriculture industry veteran Jerry Montgomery explores retail operations to report on products, prices and new programs.