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Joli A. Hohenstein (joli@penandpetal.com) is marketing and PR specialist for Pen & Petal, Inc., a marketing, advertising and public relations agency for the green industry who regularly produces turnkey catalogs of all sizes for clients across the globe.
November 12, 2012
Want to sell your products, but don’t know where to start? Catalogs may seem like the Mount Everest of marketing, but fear not. With these simple tools, you’ll be able to tackle the projec...
May 21, 2012
Research shows that reflective screens block more heat than black shades in the greehouse. Use these findings to improve productivity and keep your plants – and your employees – from burni...
April 26, 2012
Innovative growers are giving team meetings a makeover. Use these tips to create your own idea group and benefit from better brainstorming.
September 13, 2011
Washington's desert climate provides the ideal setting for Northwest Horticulture's 50 dianthus varieties.
August 10, 2011
The grower achieved such tremendous savings with its first biomass boiler that it added a second one for its other location.
April 25, 2011
Grass guru Cheri Markowitz shares her favorite designer grasses.
September 20, 2010
A wide selection of Mixis allows for your individuality, freedom of choice and flexibility to create beauty without restriction.
May 28, 2010
Danziger welcomes 12 new varieties to its double impatiens series.
December 30, 2009
Oglesby Plants International is taking its tissue culture and young plant production beyond foliage and tropicals.
November 30, 2009
Athens Select and Southern Living Plant Collection turn up the appeal for maximum selling power.