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Laurie Scullin is a marketing consultant helping get new ideas to the consumer marketplace. For more information, contact him at lscullin@gmail.com or 352-495-3375.

October 19, 2009
Would you support a grassroots national marketing promotion? Laurie Scullin wants your input, and he's already pitching an idea to the industry.
May 5, 2009
Greenhouse Grower contributor Laurie Scullin, right, says it's already time to look back on early spring and start thinking 2010.
November 18, 2008
Be relevant. Tune in to future consumers and match their tastes.
September 18, 2008
Add value to your brands everywhere.
July 9, 2008
Growers who rethink package and price may find success.
June 24, 2008
Does the industry hear ideas for getting more value out of its products?
June 20, 2008
How can growers market to Gen Y when they don't even speak the same language?
June 18, 2008
Boys are the root of all the problems in horticulture marketing.
June 17, 2008
Sometimes the best market research is in your own backyard.
June 17, 2008
What do plants, Vera Wang and Starbucks have in common?