April 29, 2011
How Appealing Are Biodegradable Containers?
One of the most widely discussed topics in the floriculture industry stemming from consumers exhibiting greater degrees of environmental awareness is the issue of environmental sustainability. The sustainability movement has led to a desire for products that not only solve the needs of consumers, but are also produced and marketed using sustainable production and business practices. Consumers increasingly place a greater emphasis on product packaging, and the emphasis has carried over to the greenhouse and floral sectors in the form of biodegradable pots. Although various forms of eco-friendly pots have been available for several years, their marketing appeal has been limited. But with the recent availability of more attractive biodegradable plant containers, a renewed interest in their suitability in the floriculture sector and their consumer acceptance has emerged. The Study The objective of our study, funded by the American Floral Endowment and the Horticultural Research Institute, was to determine the […]
March 31, 2011
The Value Of Biodegradable Containers
What drives a consumer to purchase one plant over another? Logical factors include plant type, need and price. But as more consumers begin to take note of environmental impacts associated with their households and the products they buy, the need to personify your product as meeting this “green” standard is essential. There are several ways firms can capitalize on this transition consumers are making to being “green,” including implementing new production techniques, lowering carbon footprint within your operation or offering plants in a more environmentally sustainable potting container. Unlike new production techniques and lowering carbon footprint, introducing biodegradable containers has the potential to offer a relatively easy and cost-effective means to target the “environmental consumer.” The potential for new biodegradable potting containers is good. In a recent study by Hall et al. (2010), approximately 84 percent of consumers valued a biodegradable potting container to the traditional plastic pot. Furthermore, four […]
February 18, 2011
On Sustainability: No Two Consumers Are Alike
Savvy marketers rely on the principles of customer segmentation and product targeting to more efficiently allocate scarce resources and effectively reach groups of consumers with similar preferences or demands. It would appear as though many people have jumped on the eco-train, but to what extent have people who purchased plants, many of them gardeners, adopted eco-practices like recycling and composting? Previous research shows some consumers are willing to pay a premium price for green products and share attitudes that are favorable toward the environment. Premium-priced products are assumed to be more profitable, and often are. Still, relatively little is known about gardeners and their ecological attitudes, practices or behaviors. Our objective was to identify and profile consumer segments with regard to their gardening purchases. Are gardeners more eco-friendly? We sought to determine whether there were differences in their eco-friendly attitudes and behaviors, such as recycling. Our underlying belief was that […]
January 19, 2011
What Are Growers Doing About Sustainability?
Consumer and market interest in green, environmentally friendly, organic, local and sustainable products has encouraged much discussion and debate about sustainable production practices and certification in the commercial floriculture industry. Many ask: “What is sustainable production and why should I become certified?” Depending on who you ask, you will get a variety of opinions and answers. Broadly defined, the goal of sustainable production is to reduce environmental degradation; maintain, enhance agricultural productivity and profitability; promote economic viability; conserve resources and energy; and maintain stable communities and quality of life. As we all know, the floriculture industry is not alone when it comes to selling ornamental plants. It is part of the collective $148 billion green industry that includes nursery and greenhouse producers and landscape service providers, as well as wholesale and retail distributors. Therefore, it is important for us to determine what the entire green industry is doing in terms […]
December 22, 2010
Biodegradable Containers: How Appealing Are They?
One of the most widely discussed topics in the floriculture industry stemming from consumers exhibiting greater degrees of environmental awareness is the issue of environmental sustainability. The sustainability movement has led to a desire for products that not only solve the needs of consumers, but are also produced and marketed using sustainable production and business practices. Consumers increasingly place a greater emphasis on product packaging, and the emphasis has carried over to the greenhouse and floral sectors in the form of biodegradable pots. Although various forms of eco-friendly pots have been available for several years, their marketing appeal has been limited. But with the recent availability of more attractive biodegradable plant container. The Study The objective of our study, funded by the American Floral Endowment and the Horticultural Research Institute, was to determine the characteristics of biodegradable pots that consumers deem most desirable, and to solicit their willingness to pay […]
May 22, 2018
Little Leaf Farms Expands Its Indoor Baby Greens Produc…
The Massachusetts-based company has increased the size of its greenhouses to 5 acres, more than doubling its annual production of baby greens.
May 22, 2018
Register Now for Award-Winning Online Greenhouse Growin…
Learn about production cost and profit, as well as the basic behind plant science, via two online classes being offered by the University of Florida.
May 21, 2018
Insights From Lawmaker’s Visit to a Top 100 Greenhouse …
When Rep. Julia Brownley of California visited Sun Valley Group, she got a firsthand look at a very busy time in the life of a flower grower.
May 20, 2018
Smithers-Oasis Now Offering Rootcubes Foam Media in Ret…
Designed with smaller or hobby growers in mind, the Rootcubes packs are also ideal for larger growers to use for trials.
May 19, 2018
Westerlay Orchids Shows Its Support for Local Schools
Proceeds from all sales the company made during the Carpinteria Greenhouse and Nursery Tour will be donated to fund STEAM (Science, Technology, Engineering, Art, and Math) programs.
May 17, 2018
Ian Baldwin: Why the Rise of the Under 35s Will Help Yo…
In his latest blog, garden retail consultant Ian Baldwin says this new generation of plant buyers is seriously engaged in gardening, and is using social media to help become successful plant owners.
May 16, 2018
2018 Perennial Plant Symposium Offering Power to the Pe…
Perennial and gardening enthusiasts of all experience levels are invited to attend plant discussions on Monday, July 30 for a chance to hear from the best in the field on a range of topics.
May 15, 2018
Floriculture’s Future Hangs in the Balance Between Labo…
The nation’s largest growers are investing heavily in technology, new structures, human resources, and efficiency measures to stay competitive and profitable, despite significant labor shortages.
May 15, 2018
Gotham Greens Expanding Greenhouse Production Into Balt…
Scheduled to open in early 2019, Gotham Greens’ Baltimore facility will bring a reliable, year-round, local supply of fresh produce to serve retail, restaurant, and foodservice customers throughout the mid-Atlantic region.
May 14, 2018
Growing Innovations Geared to Connect Specialty Ag With…
Innovation abounds in agriculture, yet it can feel sometimes as if the gap between exciting new developments and what growers actually need in their operations can be awfully wide. We at Meister Media Worldwide intend to help narrow this gap. Which is why we’re pleased to introduce Growing Innovations – an altogether new type of event that will debut Nov. 7-8 at the Las Vegas Convention Center in Las Vegas, NV. Unlike most agricultural events and trade shows, Growing Innovations is not about technology per se, nor is it about everyday issues that growers face. Instead, this new conference and tradeshow is very acutely solutions oriented. It takes as its starting point specialty crop growers’ most pressing real-world challenges – production efficiency, labor and water shortages, logistics, and data management to name just a few – and showcases advances, both current and up-and-coming, that have the greatest potential to bring […]
May 12, 2018
Fungicide Resistance in Botrytis is an International Ch…
Clemson University’s research team is exploring Botrytis in cut roses to find out how to help you maintain postharvest crop quality by avoiding fungicide resistance.
May 11, 2018
New Sterile Ornamental Grasses One Solution to Grass In…
Aggressive grass species can turn gardeners off to using ornamental grasses. Less fertile alternatives offer options for keeping grasses from taking over the garden.
May 10, 2018
Beekenkamp Plants Acquires Sunny Osteospermum Breeding …
Beekenkamp took over all Sunny Holland sales activities in 2017, and now has ownership of the company’s entire breeding program.
May 9, 2018
How Greenhouse Sanitation Helps You Start Clean and Sta…
If you keep your greenhouse clean from the start, you’ll save yourself money in the end.
May 8, 2018
Greenhouse Production Costs Keep Going Up, So Why Are P…
There is a general sentiment within the industry that pricing needs to be reevaluated to better account for the trend toward rising input costs.
May 7, 2018
Lighting Innovator Fluence Bioengineering Acquired by O…
Fluence specializes in LED-based horticultural systems, using Osram LED chips, for a wide variety of applications, including vertical farming and greenhouses.
May 7, 2018
2018 Greenhouse Grower Top 100 Growers: The Complete Li…
Strong growth among the nation's largest growers shows no signs of slowing down, as nearly a third of the Top 100 growers have significantly expanded production, and many have ongoing projects underway.