April 29, 2011
How Appealing Are Biodegradable Containers?
One of the most widely discussed topics in the floriculture industry stemming from consumers exhibiting greater degrees of environmental awareness is the issue of environmental sustainability. The sustainability movement has led to a desire for products that not only solve the needs of consumers, but are also produced and marketed using sustainable production and business practices. Consumers increasingly place a greater emphasis on product packaging, and the emphasis has carried over to the greenhouse and floral sectors in the form of biodegradable pots. Although various forms of eco-friendly pots have been available for several years, their marketing appeal has been limited. But with the recent availability of more attractive biodegradable plant containers, a renewed interest in their suitability in the floriculture sector and their consumer acceptance has emerged. The Study The objective of our study, funded by the American Floral Endowment and the Horticultural Research Institute, was to determine the […]
March 31, 2011
The Value Of Biodegradable Containers
What drives a consumer to purchase one plant over another? Logical factors include plant type, need and price. But as more consumers begin to take note of environmental impacts associated with their households and the products they buy, the need to personify your product as meeting this “green” standard is essential. There are several ways firms can capitalize on this transition consumers are making to being “green,” including implementing new production techniques, lowering carbon footprint within your operation or offering plants in a more environmentally sustainable potting container. Unlike new production techniques and lowering carbon footprint, introducing biodegradable containers has the potential to offer a relatively easy and cost-effective means to target the “environmental consumer.” The potential for new biodegradable potting containers is good. In a recent study by Hall et al. (2010), approximately 84 percent of consumers valued a biodegradable potting container to the traditional plastic pot. Furthermore, four […]
February 18, 2011
On Sustainability: No Two Consumers Are Alike
Savvy marketers rely on the principles of customer segmentation and product targeting to more efficiently allocate scarce resources and effectively reach groups of consumers with similar preferences or demands. It would appear as though many people have jumped on the eco-train, but to what extent have people who purchased plants, many of them gardeners, adopted eco-practices like recycling and composting? Previous research shows some consumers are willing to pay a premium price for green products and share attitudes that are favorable toward the environment. Premium-priced products are assumed to be more profitable, and often are. Still, relatively little is known about gardeners and their ecological attitudes, practices or behaviors. Our objective was to identify and profile consumer segments with regard to their gardening purchases. Are gardeners more eco-friendly? We sought to determine whether there were differences in their eco-friendly attitudes and behaviors, such as recycling. Our underlying belief was that […]
January 19, 2011
What Are Growers Doing About Sustainability?
Consumer and market interest in green, environmentally friendly, organic, local and sustainable products has encouraged much discussion and debate about sustainable production practices and certification in the commercial floriculture industry. Many ask: “What is sustainable production and why should I become certified?” Depending on who you ask, you will get a variety of opinions and answers. Broadly defined, the goal of sustainable production is to reduce environmental degradation; maintain, enhance agricultural productivity and profitability; promote economic viability; conserve resources and energy; and maintain stable communities and quality of life. As we all know, the floriculture industry is not alone when it comes to selling ornamental plants. It is part of the collective $148 billion green industry that includes nursery and greenhouse producers and landscape service providers, as well as wholesale and retail distributors. Therefore, it is important for us to determine what the entire green industry is doing in terms […]
December 22, 2010
Biodegradable Containers: How Appealing Are They?
One of the most widely discussed topics in the floriculture industry stemming from consumers exhibiting greater degrees of environmental awareness is the issue of environmental sustainability. The sustainability movement has led to a desire for products that not only solve the needs of consumers, but are also produced and marketed using sustainable production and business practices. Consumers increasingly place a greater emphasis on product packaging, and the emphasis has carried over to the greenhouse and floral sectors in the form of biodegradable pots. Although various forms of eco-friendly pots have been available for several years, their marketing appeal has been limited. But with the recent availability of more attractive biodegradable plant container. The Study The objective of our study, funded by the American Floral Endowment and the Horticultural Research Institute, was to determine the characteristics of biodegradable pots that consumers deem most desirable, and to solicit their willingness to pay […]
October 16, 2017
TTA Introduces New Transplanter Suited for Smaller Grow…
The PackPlanter S has 16 grippers and a capacity of 10,000 to 20,000 plugs per hour in a small frame.
October 14, 2017
PlantPeddler Hosting Poinsettia Variety Day in December
The event will feature side-by-side comparisons of more than 100 commercial and pre-released varieties from seven breeders.
October 13, 2017
Researchers Continue to Keep Close Tabs on Whitefly
Dr. Lance Osborne of the University of Florida and Dr. Cindy McKenzie of USDA’s Agricultural Research Service are evaluating insecticide efficacy and the impact of product rotations on whitefly biotype populations.
October 12, 2017
How to Deal With Common Greenhouse Maintenance Issues
The most common problems often come from a lack of cleanliness and faulty equipment. Here are a number of tips you can follow in each of these areas.
October 11, 2017
Bayer’s New Head of Environmental Science Has Roots in …
Mark Schneid says one of the biggest challenges the industry faces is the constantly evolving customer — particularly among millennials.
October 10, 2017
Houston-Based TreeTown USA Acquires Village Nurseries
With the addition of the new West Coast division, which will continue to operate under its trade name of Village Nurseries, TreeTown USA will now encompass 16 farm locations throughout California, Texas, and Florida, with more than 4,000 acres in production.
October 10, 2017
Sharpen Your Skills in Cost Management and Profitabilit…
The University of Florida is offering a new online course on costing and profitability. The course will take growers through the process of how to accurately evaluate cost of production, labor efficiency, pricing, and equipment investment decisions.
October 10, 2017
Coastal Callas Is a Dream Fulfilled for Founder Adrian …
Adrian Espinoza and his family founded Rancho Espinoza Inc. and Coastal Callas in California seven years ago with a mission and purpose to provide consistent quality and reliable supply of calla lilies to the marketplace.
October 10, 2017
Philips Lighting, Ball Seed Partner on Distribution
Ball Seed will now offer Philips GreenPower LED lighting as a complement to its liners, plugs, unrooted cuttings, seed, and prefinished products.
October 9, 2017
Maximize Your Labor Efficiency When Sticking Plant Cut…
Transplanting unrooted cuttings into trays is one of the most labor-intensive activities in greenhouse production.
October 8, 2017
Greenhouse Equipment Supplier AgriNomix is Expanding
In an effort to keep up with demand from growers venturing into automation, the company is adding almost 20,000 square feet of warehouses and offices.
October 7, 2017
Herbaceous Perennial Nutrition: What You Need to Know
Regardless of your production challenges, keeping containerized herbaceous perennials healthy is as simple as understanding the basics of their nutritional needs.
October 6, 2017
Team Empowerment Pays Off at Micandy Gardens Greenhouse…
With a strong team that acts more like family powering its success, the 2017 Operation of the Year mixes good business practices with the pleasure of spreading the joy of plants.
October 5, 2017
Greenhouse Lighting Suppliers Focused on Efficiency and…
Deciding the best lighting system for your greenhouse — whether you’re growing ornamentals, vegetables, herbs, or something else — can be challenging. Here’s a close look at some of the latest lighting options on the market, and how you can determine whether they are a good fit for your operation.
October 3, 2017
The Landscape Show is Back; Here’s All the Details
After being temporarily canceled due to Hurricane Irma, the FNGLA Landscape Show will return to Orlando in early November.