Bridget K. Behe
Bridget Behe is a professor in the Department of Horticulture at Michigan State University. You can eMail her at [email protected].
5 Things You Need To Know About Young Plant Consumers [10% Project]
Younger garden consumers think it’s important for children to learn how to grow plants, even though they themselves see gardening as a time-consuming and expensive hobby, our latest research shows. This is based on consumer focus groups created by Michigan State University’s Bridget Behe and Greenhouse Grower RETAILING’s Carol Miller to find out how they view their relationship with their yards and plants.
What Consumers Under 50 Have To Say About Plants, Gardening and Garden Stores [Study Results]
In fall 2015, Dr. Bridget Behe of Michigan State University and Greenhouse Grower RETAILING editor Carol Miller conducted three focus groups of consumers under 50 years old on behalf of Flower Canada. Here is an in depth report on the results.
Low Prices Do Not Sell More Plants
We worked with Meister Media Worldwide to learn more about customer behavior when faced with plants that are priced […]
Eye-Tracking Research Uncovers What Garden Center Customers Really See
There has been a lot of press on new technology that can track where people look when given a specific object to study. We wanted to learn how this technology would work in the garden retail setting.
Consumer Interest In ‘Green’ Plants
The ornamental plant industry consists of a few large- and many medium- and small-scale growers. In recent years, […]
The Value Of Biodegradable Containers
What drives a consumer to purchase one plant over another? Logical factors include plant type, need and price. […]
On Sustainability: No Two Consumers Are Alike
Savvy marketers rely on the principles of customer segmentation and product targeting to more efficiently allocate scarce resources […]
What Are Growers Doing About Sustainability?
Consumer and market interest in green, environmentally friendly, organic, local and sustainable products has encouraged much discussion and […]
Biodegradable Containers: How Appealing Are They?
One of the most widely discussed topics in the floriculture industry stemming from consumers exhibiting greater degrees of […]
Consumer Perceptions Of Sustainably Produced Poinsettias
Greenhouse growers across the United States continuously hear the word “sustainability” and often speculate whether this is another […]