January 4, 2017
Green Industry Poised for Continued Economic Growth in 2017
Positive economic indicators point to 2017 being a year of modest growth for the green industry, according to economist Charlie Hall.
January 21, 2016
Green Industry Is Set For Continued Growth In 2016
Economist Charlie Hall says the outlook for the green industry is promising despite the havoc wreaked on plant sales by the downturn in housing.
November 6, 2015
Economic Growth Will Fuel Garden Demand [2015 State Of The Industry]
The aphorism “a rising tide lifts all boats” is associated with the idea that improvements in the general economy will benefit all participants in that economy. The lawn and garden sector is no exception. However, we also know that garden center trends are dependent on a number of influences including seasonality, weather, competition from mass merchandisers and home centers, consumer spending patterns and region. The demand in the U.S. for lawn and garden plants and supplies is also regional and highly dependent on climate and growing conditions, as evidenced when snowy conditions in the northern half of the U.S. this year (and last year) delayed the spring gardening and landscaping season. But conversations with several retailers all across the country this year indicate that many have had strong monthly sales since spring started. Another bit of good news is that this trend is anticipated to continue, with personal consumption expenditures of bedding […]
January 19, 2015
2015 State Of The Industry: Current Green Industry Trends
Demand for green industry products and services is forecasted to increase in coming years as the housing market rebounds.
January 20, 2014
America In Bloom Spreads The Word About The Benefits Of Plants [Opinion]
Beautification efforts through America In Bloom benefit communities through environmental services, economic paybacks and health and well-being enhancements -- and they also benefit our industry.
June 10, 2013
How To Set Your Business Apart From The Competition
In one of my recent speaking engagements, I challenged participants in the audience to think about the real value that their firms provide to the marketplace. Afterwards I received quite a few Emails from folks asking how to create a compelling value proposition that would accentuate a growers’ competitive strategy in the face of this less-than-stellar economic recovery. To answer that, let me preface my remarks with an observation: Too many companies enter the marketplace today without having fully defined their customer value proposition. Instead, growers tend to market a nice list of “powerful” benefits (which, ironically, their competitors most likely state they have, too). Value Proposition Is More Than A Buy-LineLet me start by saying that the underlying purpose of a value proposition is to identify and satisfy an unmet need that your target market possesses. An effective value proposition describes what you do in terms of tangible business […]
March 27, 2013
Building Numbers Look Positive For Greenhouse Growers
Economic recoveries usually get their biggest kick from a rebound in the most cyclical parts of the economy. Consumer spending on big-ticket items tends to increase as worries about job security subside, hiring increases and income and household wealth rise. Once consumers are back on their feet, homebuilding (and associated landscaping) and business fixed investment typically ramp back up and inventories rise in line with the higher level of economic activity. Spending And Investment Are Increasing We now see the key cyclical drivers of economic activity kicking into a slightly higher gear. Spending for big ticket items appears to have caught a tailwind from the gradual improvement in the job market, the rise in home prices, and the booming stock market. Business fixed investment also appears to be on a sturdier foundation, led by strong private sector demand, a booming energy sector and somewhat-stabilizing global economy. Finally, homebuilding appears to […]
January 31, 2013
2013 Could Be The Turnaround Year
The Great Recession began more than five years ago now (December 2007). It also ended more than three and a half years ago (June 2009). Yet some 12 million Americans are still looking for a job, and millions more would say it hasn’t felt like much of a recovery at all, including folks who have seen their incomes stall or have been drowning in mortgage debt for years. Since the start of 2010, economic growth has averaged 2.2 percent, which would be just fine in normal times but is less than stellar considering the starting point was a time of mass unemployment and general economic despair. The nation is poised to approach the fourth anniversary of economic recovery this coming June with an output gap — the difference between what the economy is capable of producing and what it is actually producing — approaching $1 trillion. It will take […]
December 3, 2012
The Economy In 2013
Why does the economy feel so fragile even though it continues to be in the midst of a slow but steady expansion? It’s because we did not get the same bounce in growth that has typically followed previous recessions. After the downturn of the mid-1970s and early-1980s, the economy grew at close to 6 percent for two years — erasing all of the economic losses that had occurred. That surge never happened this time; we simply moved into a snail-paced, private sector expansion that has left us wanting more. Despite Trouble Abroad, U.S. Reaches Tipping Point Economic weakness in the euro zone is also not helping the U.S. economy. Problems in Europe have caused the value of the dollar to rise slightly, and weak European demand for imports is having a negative effect on the global economy. The fundamentals of our economy, however, have been trending more favorably in recent […]
February 27, 2017
State of the Industry Webinar Available for On-Demand V…
The half-hour presentation includes an analysis of Greenhouse Grower’s 2017 State of the Industry survey, along with insights from horticulture industry leaders.
February 27, 2017
Tips for General Combination and Hanging Basket Product…
Bell Nursery’s Head Grower Tom Wheeler provides his recipe for success when growing premium combos that put on a show at retail.
February 26, 2017
AgBiome Will Enter the Ornamentals Market With a New Bi…
AgBiome, a young company with teammates steeped in decades of experience in the crop protection world, sees an opportunity to bring products to market that fill the existing gaps in plant protection. The company has partnered with SePRO to market and distribute Zio, a biological fungicide expecting EPA registration this spring.
February 24, 2017
AmericanHort Names New Board Members and Officers for 2…
The new board members are Steve Castorani of North Creek Nurseries, Tom Hughes of Hughes Nursery and Landscaping, and Cole Mangum of Bell Nursery.
February 22, 2017
Emerging Industry Leaders Earn Business Management Cert…
Dr. Charlie Hall, Ellison Chair for International Floriculture at Texas A&M University, recently announced the graduation of the fourth cohort of the elite Executive Academy for Growth & Leadership (EAGL) program for nursery and greenhouse growers.
February 21, 2017
Learn How Drones Could Eventually Replace Bees in Polli…
Researchers in Japan are using the principle of cross-pollination in bees to make a drone that could potentially transport pollen between flowers.
February 21, 2017
Ian Baldwin: 2017 is Off to a Strong Start For Plant Re…
Many garden retailers are telling garden retail consultant Ian Baldwin that sales and the consumer’s attitude toward spending have been very strong the last two months.
February 20, 2017
5 New Varieties Shaking Up the Poinsettia Tradition
With poinsettias trending toward non-traditional colors, growers may find new opportunities to spread sales beyond the winter holidays. Here are five of the newest euphorbia varieties to hit the market that may play a role in redefining the future of the poinsettia market.
February 17, 2017
How to Keep Customers Coming Back With Top-Notch Servic…
A recent article on Forbes.com outlines seven ways organizations can take their customer service from good to great and beyond.
February 17, 2017
Proven Winners Makes Improvements to Its Retailer Certi…
Understanding the challenges of training new and seasonal staff at independent garden centers, Proven Winners says it is working to equip managers with tools to prepare their employees to better handle customers’ questions and boost their confidence in selling plants this season.
February 17, 2017
Industry Veteran Tom Foley Discusses His New Role as Vi…
Foley, a greenhouse industry veteran who was most recently with EuroAmerican Propagators, will be responsible for North American sales of WaterPulse’s patent-pending capillary mats and associated irrigation systems to nurseries and growers.
February 17, 2017
Dan and Jerry’s Greenhouse Buys Iowa-Based DeJong Green…
The acquisition will allow Dan and Jerry’s, a bedding plant grower headquartered in Minnesota, to extend its seasonal product offerings and service a new customer base with local distribution.