Growers can offer a valuable perspective that water councils across the country could use in establishing water policy.
Its famous Endless Summer hydrangea not only transformed the Midwest nursery, it also ushered in a new era of point-of-purchase marketing and high-octane variety launches.
Many breeders are aware of the problem and are striving to ensure that plants in a customer’s home garden will live up to the visual appeal the plant has on a store display bench. A lot of the resulting plants were on display in California.
Dozens of floriculture professionals visited their senators and representatives in March to lobby for issues that impact the green industry.
Reflecting the consumers’ passion for growing food, a number of breeders introduced attractive and flavorful vegetable varieties. Here are a few of my favorites.
Greenhouse Grower editors visited Danziger, Golden State Bulb Growers, Benary and Pacific Plug & Liner, some of which hosted other breeders as well, on Day 1 of 2014 California Trials. Find out what they learned about the new introductions and marketing ideas.
Breeders are creating remarkably strong displays full of ideas to promote a love of plants and gardening. Here are some highlights from Spring Trials sites at Danziger, Benary, Golden State Bulb and Pacific Plug & Liner.
New varieties garnering the most buzz at Danziger, Benary, Pacific Plug & Liner and several other breeders on the first day of 2014 trials.
Social media is a tough thing for growers to use well, but Sakata’s Spring Trials displays offer ways – and reasons – you can and should give this marketing tool another look.
We asked retailers across the country about which three specific products/plants were the best sellers for their store. Not surprisingly, bedding plant and vegetable and herb varieties were the most cited. The most striking result was that no single variety or even plant garnered enough votes to head the list. The best sellers were diverse,