After covering this industry for close to 20 years, I’ve picked up a few life lessons along the way.
Check out these customer winning ideas, which range from smaller, European-type garden to boosting the decorative side of plants to just waiting for Millennials to start buying homes.
It’s great that “Greenery” is Color Of The Year, but how can plant retailers take advantage of a color that most of their products already have? Pantone has an answer for that!
I see one main issue facing our industry in getting more people to buy plants — we assume […]
Greenhouse Grower RETAILING reached out to growers and suppliers for their ideas on how to attract and keep new plant customers. Here’s what they had to say about ensuring gardening success.
Michigan State University is bringing together two great causes of our times — supporting vets and boosting pollinators — in its new program aimed at teaching professional beekeeping to former soldiers.
Learn sales and merchandising techniques that will help you bring in new customers in part three of our The Missing Gardener series.
If garden retailers want to attract customers who don’t think local garden stores relate to their lives, they must meet these consumers where they congregate and prove their store’s relevance to their lives.
With a whopping 84% of lawn and garden sales being made by female shoppers, it’s a woman’s world when it comes to plant retailing. Here are some pragmatic tips on how your merchandising can cater to this important demographic.
Take a visual tour through Bauman Farm & Gardens in Gervais, OR, with input from its general manager.
Today’s consumers feel they have no control over the outcome of their gardens, so buying plants is a gamble. Here are some ideas of what you can do about that.
A few months after Star Roses And Plants bought the berry plants brand from Fall Creek Nursery, […]
Last week, Countryside Gardens, was vandalized. The crime was preceded by a robbery a few months ago. In addition to her concern about the crimes, Countryside’s owner, Tish Llaneza, worried about keeping her insurance coverage and possible rate hikes.
Calling all plant geeks! A slew of recent science journal stories are tracking breakthroughs in plant research, from learning plants have temperature sensors similar to their light sensors, to refining our understanding of flower timing, to identifying a gene related to hybrid vigor.
If you want new customers, then your first step is to identify who they are. Here are common sense steps you can take to identify, then reach out to communities you aren’t currently attracting.