February 6, 2017
Amazon is Coming to Plant Retail; Here’s What it Means for Growers
Plant e-commerce may finally take off soon. The question is, are you ready?
December 20, 2016
Top 10 Things I’ve Learned From The Garden Retail Industry
After covering this industry for close to 20 years, I've picked up a few life lessons along the way.
December 19, 2016
Smart Retail Tech All Garden Retailers Can Use
Your store may be dark for the winter, but it’s never too early to think about the light of spring and opportunities to improve within your store. Take note of how many national retailers are making capital improvements, altering product assortments and brands, employing more part-time staff, trying new promotional tactics, and modifying services including store hours. Are you thinking of making changes to retain your best customers? Are you considering taking control of some operational costs? Is there a dark side to your retail environment? Retail shopping survives today because it has evolved. Retail has morphed into a blend of displays, services, events, category-specific brands, exclusivity, location and, most importantly, customer satisfaction! It’s more than the thrill of the hunt for a great bargain; it’s an experience. Are you striving to offer a “good to great” retail environment that entices today’s consumer to shop your store? Who will spread […]
December 13, 2016
The Industry’s Take: How We Can Win More Customers
Check out these customer winning ideas, which range from smaller, European-type garden to boosting the decorative side of plants to just waiting for Millennials to start buying homes.
December 12, 2016
How To Merchandise Plants With Pantone’s 2017 Color Of The Year
It's great that "Greenery" is Color Of The Year, but how can plant retailers take advantage of a color that most of their products already have? Pantone has an answer for that!
December 5, 2016
Benary’s Jennifer Calhoun: How We Can Make Plants Essential To Millennials’ Lives
I see one main issue facing our industry in getting more people to buy plants — we assume that the way we used to sell plants is the way millennials will want to buy them. Nothing could be further from the truth. We sell plants in small packs that you plant in a hole in your garden, with a generic label that says “blooms all season.” Millennials don’t have gardens, so they want a plant they can put on their fourth floor apartment balcony, or better yet on a shelf in their living room near a window. We give them too little information to help them be successful under those circumstances. But what we don’t realize is that if the plant dies, they feel personally responsible for killing another living thing which is so painful that they would prefer not to take the chance a second time. If we sold […]
December 5, 2016
A Visual Guide To Garden Retail Merchandising
Antje Verstl, a German visual merchandiser who has worked with many high level garden retailers in Europe, has a lot of practical, and inspirational advice on how to transform your plant yard into an exciting place to shop. Take a look at this gallery, and enjoy a visual guide from Verstl. Her book, “Eagle & Frog!,” is now available for purchase by an American market through her website.
November 29, 2016
How The Industry Is Ensuring Consumer Success With Plants
Greenhouse Grower RETAILING reached out to growers and suppliers for their ideas on how to attract and keep new plant customers. Here's what they had to say about ensuring gardening success.
November 29, 2016
Heroes To Hives Seeks Veterans For Beekeeping Training
Michigan State University is bringing together two great causes of our times — supporting vets and boosting pollinators — in its new program aimed at teaching professional beekeeping to former soldiers.
November 28, 2016
Help Nature-Loving, Gardening-Skeptic Consumers Fall In Love With Plants
Learn sales and merchandising techniques that will help you bring in new customers in part three of our The Missing Gardener series.
November 21, 2016
How Graf Growers Uses Bridal Fairs And Food Festivals To Find New Customers
If garden retailers want to attract customers who don't think local garden stores relate to their lives, they must meet these consumers where they congregate and prove their store's relevance to their lives.
November 19, 2016
Woman Power! Cater To Your Most Important Plant Retail Customers With These Insights
With a whopping 84% of lawn and garden sales being made by female shoppers, it's a woman's world when it comes to plant retailing. Here are some pragmatic tips on how your merchandising can cater to this important demographic.
November 15, 2016
Brian Bauman Shares Ideas And Successes From Bauman Farm
Take a visual tour through Bauman Farm & Gardens in Gervais, OR, with input from its general manager.
November 14, 2016
The Missing Gardener: How To Rebuild Our Customer Base
Today's consumers feel they have no control over the outcome of their gardens, so buying plants is a gamble. Here are some ideas of what you can do about that.
November 14, 2016
BrazelBerries Brand Gets A New Name: Bushel And Berry
A few months after Star Roses And Plants bought the berry plants brand from Fall Creek Nursery, it is giving the line a name more likely to appeal to consumers: Bushel and Berry. “Following the purchase of the BrazelBerries program this past May, we asked our Network Growers, garden centers, and consumers for feedback,” says Layci Gragnani, Program Manager of Bushel and Berry. “Enthusiasm was very strong for what Fall Creek had done creating and building the program, but there were naming and packaging improvements we identified. After much discussion and thought, we decided to rename and rebrand the program to Bushel and Berry.” The rebrand includes a new logo, tags, and containers, which will be available at retail in 2017. Star Roses and Plants will also build a new website for the collection, BushelandBerry.com, which will launch in January 2017. Gragnani says one of the goals of the rebrand […]
November 8, 2016
Filing A Claim On Your Business Insurance Can Hurt Your Bottom Line
Last week, Countryside Gardens, was vandalized. The crime was preceded by a robbery a few months ago. In addition to her concern about the crimes, Countryside's owner, Tish Llaneza, worried about keeping her insurance coverage and possible rate hikes.
November 8, 2016
Several Plant-Research Breakthroughs Made
Calling all plant geeks! A slew of recent science journal stories are tracking breakthroughs in plant research, from learning plants have temperature sensors similar to their light sensors, to refining our understanding of flower timing, to identifying a gene related to hybrid vigor.
November 7, 2016
6 Simple Steps On How To Identify New Plant Customers
If you want new customers, then your first step is to identify who they are. Here are common sense steps you can take to identify, then reach out to communities you aren't currently attracting.
June 25, 2017
Consumers Revel in Gardening at Metrolina Greenhouses’ …
Metrolina wanted to promote plants, gardening, and creating a sense of community, so it decided to host Dig & Swig events at a local brewery.
June 24, 2017
Green Fuse Botanicals New Vice President is Focused on …
Jim Devereux, who will oversee production, sales, and marketing for Green Fuse, says he hopes to bring genetics to the market that break from traditional production methods for finished growers.
June 23, 2017
Greenbelt Microgreens is a Finalist for the 2017 Operat…
Winner of the Excellence in Innovation Award, Greenbelt Microgreens is constantly staying on top of the latest trends in technology,
June 22, 2017
Japanese Breeder Ushio Sakazaki Wins Medal of Excellenc…
From Supertunias to Superbells, this innovative Japanese breeder has used wild genetics to create game-changing plants that help consumers reconnect with the beauty of nature.
June 21, 2017
New Tool from Koppert Provides More Effective Thrips Ma…
A newly patented sachet for the predatory mite Amblyseius swirskii is resistant to both low and high levels of humidity, helping growers combat thrips infestations.
June 20, 2017
Dümmen Orange Enters Calla Market With Acquisition of G…
Golden State will continue to supply the market through September 2018, at which time Dümmen Orange will assume supply and delivery of much of Golden State’s product line.
June 20, 2017
Sign Up For The Luxflora Flower Run At Cultivate’17
The5k walk/run race, sponsored by Luxflora, is an opportunity for industry members to network, build relationships, have some healthy fun, and start off Cultivate’17 with a flourish.
June 19, 2017
IGC Show Features Talks on How to Cash in on the Buy Lo…
This year’s event, which takes place Aug. 15-17 in Chicago, also includes a free workshop on what you might do when starting your business over from scratch.
June 18, 2017
Protect Your Employees from Heat-Related Illnesses with…
The National Institute for Occupational Safety and Health and the Occupational Safety and Health Administration have released an updated app for smart phones that can help workers stay safe when working outdoors in hot weather.
June 17, 2017
Visser, Ball Partner on New Sticking Technology for Cut…
The new AutoStix system is designed to provide better consistency and uniformity with shipped cuttings, easier and more reliable counting, automatic transplanting, and optional buffering in the peak season.
June 16, 2017
Five Guidelines to Investing in Software for Your Green…
Any software improvement you make should make sense for your team and be worth the investment.
June 15, 2017
Greenhouse Grower’s 2017 Evening Of Excellence Will Rec…
Registration is now open for the 2017 Greenhouse Grower Evening Of Excellence, which takes place Monday, July 17, during Cultivate’17.
June 14, 2017
Plantpeddler Hosting Variety Day on Aug. 4 in Cresco, I…
The free event will allow attendees to tour Plantpeddler’s trial gardens, which include more than 1,200 varieties of vegetative annuals displayed in large containers, baskets, window boxes, and beds.
June 13, 2017
Are Your Geraniums Showing Signs of Iron or Manganese T…
Zonal geraniums with low pH can exhibit iron and manganese toxicity symptoms, including marginal chlorosis, leaf speckling, and upward-cupping of the leaves, according to Michigan State University experts.
June 13, 2017
New Research Explores Potential of Using Steam or Hot W…
USDA-Agricultural Research Service horticulturist Dr. James Altland is exploring an alternative method for controlling weeds in greenhouse propagation systems by using steam or hot water to kill weed seeds.
June 12, 2017
How to Improve Customer Success by Adding Residual Fert…
Even if it costs a few cents more per pot or extra labor, your customers will thank you with repeat sales.
June 9, 2017
New Head Grower at Emerald Coast Growers is Excited abo…
Jonathan Babikow, Emerald Coast Growers’ new general manager/head grower for its Lancaster, PA, location, talks about his favorite perennials, the advantages of growing in Pennsylvania, and his future hopes for his career.