April 29, 2011
How Appealing Are Biodegradable Containers?
One of the most widely discussed topics in the floriculture industry stemming from consumers exhibiting greater degrees of environmental awareness is the issue of environmental sustainability. The sustainability movement has led to a desire for products that not only solve the needs of consumers, but are also produced and marketed using sustainable production and business practices. Consumers increasingly place a greater emphasis on product packaging, and the emphasis has carried over to the greenhouse and floral sectors in the form of biodegradable pots. Although various forms of eco-friendly pots have been available for several years, their marketing appeal has been limited. But with the recent availability of more attractive biodegradable plant containers, a renewed interest in their suitability in the floriculture sector and their consumer acceptance has emerged. The Study The objective of our study, funded by the American Floral Endowment and the Horticultural Research Institute, was to determine the […]
April 25, 2011
Consumer Interest In ‘Green’ Plants
The ornamental plant industry consists of a few large- and many medium- and small-scale growers. In recent years, the intense competition from large domestic and international growers has forced medium- and small-scale farmers to identify and explore new niche markets for their products through value-added marketing. Discovering a profitable niche market is a complicated task because consumer demand is highly diversified. Organically grown and locally grown food products have become increasingly popular in recent years. There is a belief that the demand for organic and sustainable floral products is increasing in the United States due to an emerging consumer segment focused on health and fitness, the environment, personal development, sustainable living and social justice. Our research focused on two questions: 1) Are some consumers more interested in ornamentals, vegetable transplants and herbs produced in sustainable ways than conventionally grown plants? and 2) Do some consumers have different levels of interest […]
March 31, 2011
The Value Of Biodegradable Containers
What drives a consumer to purchase one plant over another? Logical factors include plant type, need and price. But as more consumers begin to take note of environmental impacts associated with their households and the products they buy, the need to personify your product as meeting this “green” standard is essential. There are several ways firms can capitalize on this transition consumers are making to being “green,” including implementing new production techniques, lowering carbon footprint within your operation or offering plants in a more environmentally sustainable potting container. Unlike new production techniques and lowering carbon footprint, introducing biodegradable containers has the potential to offer a relatively easy and cost-effective means to target the “environmental consumer.” The potential for new biodegradable potting containers is good. In a recent study by Hall et al. (2010), approximately 84 percent of consumers valued a biodegradable potting container to the traditional plastic pot. Furthermore, four […]
February 18, 2011
On Sustainability: No Two Consumers Are Alike
Savvy marketers rely on the principles of customer segmentation and product targeting to more efficiently allocate scarce resources and effectively reach groups of consumers with similar preferences or demands. It would appear as though many people have jumped on the eco-train, but to what extent have people who purchased plants, many of them gardeners, adopted eco-practices like recycling and composting? Previous research shows some consumers are willing to pay a premium price for green products and share attitudes that are favorable toward the environment. Premium-priced products are assumed to be more profitable, and often are. Still, relatively little is known about gardeners and their ecological attitudes, practices or behaviors. Our objective was to identify and profile consumer segments with regard to their gardening purchases. Are gardeners more eco-friendly? We sought to determine whether there were differences in their eco-friendly attitudes and behaviors, such as recycling. Our underlying belief was that […]
January 19, 2011
What Are Growers Doing About Sustainability?
Consumer and market interest in green, environmentally friendly, organic, local and sustainable products has encouraged much discussion and debate about sustainable production practices and certification in the commercial floriculture industry. Many ask: “What is sustainable production and why should I become certified?” Depending on who you ask, you will get a variety of opinions and answers. Broadly defined, the goal of sustainable production is to reduce environmental degradation; maintain, enhance agricultural productivity and profitability; promote economic viability; conserve resources and energy; and maintain stable communities and quality of life. As we all know, the floriculture industry is not alone when it comes to selling ornamental plants. It is part of the collective $148 billion green industry that includes nursery and greenhouse producers and landscape service providers, as well as wholesale and retail distributors. Therefore, it is important for us to determine what the entire green industry is doing in terms […]
December 22, 2010
Biodegradable Containers: How Appealing Are They?
One of the most widely discussed topics in the floriculture industry stemming from consumers exhibiting greater degrees of environmental awareness is the issue of environmental sustainability. The sustainability movement has led to a desire for products that not only solve the needs of consumers, but are also produced and marketed using sustainable production and business practices. Consumers increasingly place a greater emphasis on product packaging, and the emphasis has carried over to the greenhouse and floral sectors in the form of biodegradable pots. Although various forms of eco-friendly pots have been available for several years, their marketing appeal has been limited. But with the recent availability of more attractive biodegradable plant container. The Study The objective of our study, funded by the American Floral Endowment and the Horticultural Research Institute, was to determine the characteristics of biodegradable pots that consumers deem most desirable, and to solicit their willingness to pay […]
April 28, 2017
Growers Developing Strategies for Better Plant Growth R…
Whether it’s through new liner programs or more consistent grouping of plants, growers continue to find ways to effectively manage their plant growth regulator programs.
April 27, 2017
Hoffman Nursery Cheers On the Next Generation of Hortic…
Hoffman Nursery was a sponsor of the recent 41st National Collegiate Landscape Competition, an event that offers several opportunities for companies in the green industry to meet and recruit the next-generation of horticulturists.
April 26, 2017
Monitor Potential for Heat Stress in Your Geraniums
Heat stress, which can originate from a lack of air flow around baskets suspended in high areas, causes foliar bleaching and chlorosis of zonal geraniums.
April 25, 2017
Kelly Norris: Diversity is the Key to Growing the Ornam…
Offering a selection of ornamental grasses that cater to customer needs will keep sales from stagnating.
April 25, 2017
Out-Of-This-World Plant Nutrition: Fertilizer Company I…
NASA scientists are growing vegetables on the International Space Station using Florikan’s controlled release fertilizer.
April 25, 2017
41 New Vegetative Petunias From California Spring Trial…
With the abundance of new introductions for the 2018 retail season, we’ve made it easier for you to sift through them by separating out the vegetative petunias from the Northern sites, which includes selections from Westhoff Flowers, Sakata Ornamentals, Danziger, Proven Winners, and Syngenta flowers.
April 24, 2017
Ian Baldwin Offers Examples From Grower-Retailers on Pr…
In March, Baldwin wrote a blog advising grower-retailers to consider raising their prices this spring. The post inspired a number of creative suggestions.
April 22, 2017
American Floral Endowment Announces Winners of 2017 Pau…
Four students pursuing careers in horticulture now have scholarships to help them along the way, thanks to the American Floral Endowment.
April 20, 2017
Terra Nova Nurseries Releases Two New, Attractive Begon…
Stardust is the latest addition to Terra Nova Nurseries’ existing T Rex Begonia series, and Silver is the first introduction to the company’s new Spectre Begonia series.
April 19, 2017
Suppliers Can Offer Technical Solutions for New Cannabi…
Here’s a look at how a few manufacturers have partnered with growers to make their transition into cannabis a smooth one, whether it’s through hands-on guidance or partnering with other industry leaders.
April 18, 2017
Cool Combos From CAST 2017 – Editor’s Choic…
With container gardening becoming more of a lifestyle among consumers than a trend, and breeders continuing to put more effort in container mixes and components, I feel I would be remiss if I didn't share some of the special combinations that not only caught my eye at California Spring Trials, but absolutely took my breath away and made me want to immediately get started gardening.
April 17, 2017
LumiGrow’s Latest Lighting Research Highlighted in Grow…
Industry leaders representing a broad range of vegetable, floriculture, and cannabis producers gathered to learn how to implement modern lighting strategies for their own production.
April 16, 2017
Danziger Invests in Continued North American Business G…
As part of a new business structure for its North American market, Mike Fernandez has been appointed Market Manager North America for Bedding Plants and Perennials, and Kate Zvara was named as Key Account Manager and Retail Specialist.