April 29, 2011
How Appealing Are Biodegradable Containers?
One of the most widely discussed topics in the floriculture industry stemming from consumers exhibiting greater degrees of environmental awareness is the issue of environmental sustainability. The sustainability movement has led to a desire for products that not only solve the needs of consumers, but are also produced and marketed using sustainable production and business practices. Consumers increasingly place a greater emphasis on product packaging, and the emphasis has carried over to the greenhouse and floral sectors in the form of biodegradable pots. Although various forms of eco-friendly pots have been available for several years, their marketing appeal has been limited. But with the recent availability of more attractive biodegradable plant containers, a renewed interest in their suitability in the floriculture sector and their consumer acceptance has emerged. The Study The objective of our study, funded by the American Floral Endowment and the Horticultural Research Institute, was to determine the […]
April 25, 2011
Consumer Interest In ‘Green’ Plants
The ornamental plant industry consists of a few large- and many medium- and small-scale growers. In recent years, the intense competition from large domestic and international growers has forced medium- and small-scale farmers to identify and explore new niche markets for their products through value-added marketing. Discovering a profitable niche market is a complicated task because consumer demand is highly diversified. Organically grown and locally grown food products have become increasingly popular in recent years. There is a belief that the demand for organic and sustainable floral products is increasing in the United States due to an emerging consumer segment focused on health and fitness, the environment, personal development, sustainable living and social justice. Our research focused on two questions: 1) Are some consumers more interested in ornamentals, vegetable transplants and herbs produced in sustainable ways than conventionally grown plants? and 2) Do some consumers have different levels of interest […]
March 31, 2011
The Value Of Biodegradable Containers
What drives a consumer to purchase one plant over another? Logical factors include plant type, need and price. But as more consumers begin to take note of environmental impacts associated with their households and the products they buy, the need to personify your product as meeting this “green” standard is essential. There are several ways firms can capitalize on this transition consumers are making to being “green,” including implementing new production techniques, lowering carbon footprint within your operation or offering plants in a more environmentally sustainable potting container. Unlike new production techniques and lowering carbon footprint, introducing biodegradable containers has the potential to offer a relatively easy and cost-effective means to target the “environmental consumer.” The potential for new biodegradable potting containers is good. In a recent study by Hall et al. (2010), approximately 84 percent of consumers valued a biodegradable potting container to the traditional plastic pot. Furthermore, four […]
February 18, 2011
On Sustainability: No Two Consumers Are Alike
Savvy marketers rely on the principles of customer segmentation and product targeting to more efficiently allocate scarce resources and effectively reach groups of consumers with similar preferences or demands. It would appear as though many people have jumped on the eco-train, but to what extent have people who purchased plants, many of them gardeners, adopted eco-practices like recycling and composting? Previous research shows some consumers are willing to pay a premium price for green products and share attitudes that are favorable toward the environment. Premium-priced products are assumed to be more profitable, and often are. Still, relatively little is known about gardeners and their ecological attitudes, practices or behaviors. Our objective was to identify and profile consumer segments with regard to their gardening purchases. Are gardeners more eco-friendly? We sought to determine whether there were differences in their eco-friendly attitudes and behaviors, such as recycling. Our underlying belief was that […]
January 19, 2011
What Are Growers Doing About Sustainability?
Consumer and market interest in green, environmentally friendly, organic, local and sustainable products has encouraged much discussion and debate about sustainable production practices and certification in the commercial floriculture industry. Many ask: “What is sustainable production and why should I become certified?” Depending on who you ask, you will get a variety of opinions and answers. Broadly defined, the goal of sustainable production is to reduce environmental degradation; maintain, enhance agricultural productivity and profitability; promote economic viability; conserve resources and energy; and maintain stable communities and quality of life. As we all know, the floriculture industry is not alone when it comes to selling ornamental plants. It is part of the collective $148 billion green industry that includes nursery and greenhouse producers and landscape service providers, as well as wholesale and retail distributors. Therefore, it is important for us to determine what the entire green industry is doing in terms […]
December 22, 2010
Biodegradable Containers: How Appealing Are They?
One of the most widely discussed topics in the floriculture industry stemming from consumers exhibiting greater degrees of environmental awareness is the issue of environmental sustainability. The sustainability movement has led to a desire for products that not only solve the needs of consumers, but are also produced and marketed using sustainable production and business practices. Consumers increasingly place a greater emphasis on product packaging, and the emphasis has carried over to the greenhouse and floral sectors in the form of biodegradable pots. Although various forms of eco-friendly pots have been available for several years, their marketing appeal has been limited. But with the recent availability of more attractive biodegradable plant container. The Study The objective of our study, funded by the American Floral Endowment and the Horticultural Research Institute, was to determine the characteristics of biodegradable pots that consumers deem most desirable, and to solicit their willingness to pay […]
December 15, 2017
Your AFE Donations Will Be Matched Between Now and the …
Between now and December 1, any donations made to the American Floral Endowment will be matched up to $20,000.
December 14, 2017
New Biofungicide Approved for Disease Control in Orname…
Certis USA recently introduced Carb-O-Nator, a new broad-spectrum foliar fungicide that works on contact to control powdery mildew, Alternaria, Anthracnose, Botrytis, Septoria leaf spot, and other diseases.
December 13, 2017
New Webinars Address Effective Propagation Techniques
e-Gro, an online clearing house for alerts about greenhouse disease, insect, environmental, physiological, and nutritional disorders, recently posted two new propagation-related webinars on YouTube.
December 12, 2017
New Products Designed to Protect the Quality of Plants …
The innovative technologies from Oasis Grower Solutions are aimed at ensuring that the supply chain delivers the best possible consumer plant experience.
December 12, 2017
Research Sheds Light on How to Manage Plant Stress With…
An innovative system developed by Chinese researchers uses rapid imagery to indicate plant health, enabling growers to respond quickly and automatically to plant stress.
December 11, 2017
Evaluating Robotic Transplanters for Plant Cuttings
There are several factors that might affect your decision to invest in transplant robots, based on initial observations and reported information about available equipment.
December 9, 2017
Southern California Wildfires Narrowly Miss Most Grower…
Here’s an update on horticulture businesses in the areas affected by the California wildfires.
December 9, 2017
Infrared Thermometers for Monitoring Plant and Substra…
Growers use many tools to monitor the greenhouse environment. Learn about the best practices for using an infrared thermometer to measuring plant temperature.
December 8, 2017
Spring Meadow’s New Logo Highlights Focus on New, Color…
In a move that highlights its commitment to developing new, colorful flowering shrubs, Spring Meadow Nursery has unveiled a new logo.
December 8, 2017
HortScholars Program Now Accepting Applications for 201…
Do you know any college students currently in a horticulture-related program? This unique program gives them a chance to connect with industry leaders and make new connections at Cultivate.
December 8, 2017
The Sustainability of the Peat Industry Looks Better T…
Despite talk about alternative products and differences of opinion over its sustainability as a resource, peat is here to stay.
December 7, 2017
Growing Tips From a Pro for SunStanding New Guinea Impa…
SunStanding New Guinea impatiens hybrids spruce up the landscape with vibrant blooms that explode with color in both sun and shade areas, and they hold up well in heat and humidity.
December 7, 2017
Suntory Pairs Princettia with Several Breast Cancer Awa…
Suntory Flowers is partnering with several major brands to support breast cancer awareness and fundraising, using its bright-pink Princettia euphorbias as the ideal plant for Pink Ribbon promotions.
December 6, 2017
How Mycorrhizae Provide Value at Your Greenhouse or Nur…
Mycorrhizae create a connection between the roots of a plant and the surrounding growing media. This ultimately leads to better crop health through enhanced nutrient and water uptake.