February 1, 2013
How Pinterest Helps Growers
Over the last year, Pinterest has blossomed into a worldwide social network. Establishing itself as a popular niche among social media channels, this photo-sharing forum has caught the attention of millions of users. So, what is Pinterest and how can it help you as a grower establish brand awareness among current and potential customers? For starters, your product is visually appealing — this social networking site is designed to allow users to share photos in an infinite number of categories from across the Web. Topics range from gardening ideas and favorite home furnishing accessories to fashion trends and delicious recipes. Photo categories can be easily customized per industry and product type, and the possibilities are endless. Each Pinterest user has the ability to create personalized or tailored boards, which can be named based on specific products or plant varieties and genera. Once the boards have been created, related photos […]
November 9, 2012
5 Ways To Improve Your Facebook Return On Investment
Facebook is one of the most widely used social media channels in the world. Since its inception, Facebook has branded itself as the place to connect socially with friends and fans across the globe. And, for the last few years, business owners, managers and their staff members have worked to understand and take advantage of all that Facebook has to offer. There are many benefits, including the ability to create online brand awareness and establish interactive relationships with customers and fellow industry professionals. But, some question its return on investment (ROI). For full impact, Facebook requires time, manpower and consistency, all of which can greatly impact allotted budgets for online and traditional marketing. With many grower and garden center businesses now having Facebook accounts, the next step in the social networking equation is to start evaluating how ROI is defined when applied to social media. ROI is not necessarily based […]
October 4, 2012
Why You Need To Tweet
Have you been trying to decide if using Twitter for your business is worth the effort? Or, are you looking for ways to freshen up your Twitter marketing strategy? No matter your current state of Twitter knowledge — expert, novice or clueless — this increasingly popular social channel provides you with a method for reaching your customer base, as well as those who can shed a positive light on your brand. Twitter Is The New eMail Despite the fact Twitter has more than 500 million active users and has become one of the top ten most visited websites, maybe you personally are not yet convinced Twitter is a viable approach to marketing. To a degree, this is understandable. Social media seems to have taken many of us by storm, with a bevy of new online streams or feeds of content gushing at us like an overflowing river. But isn’t that […]
January 26, 2012
Meet Heuchera ‘Spellbound’
Terra Nova Nurseries is widely known for breeding outstanding heuchera varieties, and ‘Spellbound’ is no exception. This new variety features a dense, multi-crown habit and beautiful silver foliage with tints of rose-purple. Its lovely, sculptured leaves and deeply-lobed, lightly-ruffled foliage make this heuchera a garden gem. Heuchera ‘Spellbound’ is a great container plant, or it can be used as a focal point or an accent in the landscape. But, most notably, this variety has H. villosa breeding from Terra Nova Nurseries. This gives the plant a robust ability to grow in a variety of climates, including regions with extreme heat and humidity, such as the Deep South. Additionally, ‘Spellbound’ attracts hummingbirds during the spring and summer seasons and has attractive winter color. This vigorous heuchera features several improvements in comparison to earlier generation heucheras like ‘Plum Royale’ and ‘Sugar Plum.’ For example, ‘Spellbound’ is a larger, more vigorous variety with […]
February 19, 2018
All-America Selections Names Latest Variety Winner, Ann…
All-America Selections (AAS), the 85-year-young non-profit plant trialing organization, had a very busy month of January.
February 17, 2018
Gotham Greens Building Second Greenhouse in Suburban Ch…
The new $12.5 million, 105,000-square-foot greenhouse will be near the company’s first Chicago greenhouse, and will be a free-standing structure.
February 15, 2018
Boxwood Blight, Seed Your Future Among Topics Receiving…
The Horticultural Research Institute recently announced the 10 research projects that will receive funding in 2018 to investigate challenges and solutions in production, pest management, environmental stewardship, and business and marketing.
February 14, 2018
Spring Meadow Nursery Furthers Its Mission of Giving Ba…
The Spring Meadow-Proven Winners Endowment Fund through the Horticultural Research Institute has now topped $800,000, with more scholarships coming in 2018.
February 13, 2018
Don’t Let Your New Year’s Resolutions Fade …
Stuff got real in 2017, and it caused many of us to stop and reflect on the current state of the world, and how we can impact change — or at least improve our own situations. Life is too short, and we work too hard, to not use the annual renewal as an opportunity to take stock of our own personal lives, businesses, and careers, and make the necessary adjustments that will allow us to work smarter and live better. Even if you have already given up on your resolutions, perhaps you can think of January as a trial month and make February the month when you really get to work on your goals. And while I know it’s a difficult month to start on some of these changes, since you’re already immersed in the busy spring season, I promise that if you take some time to evaluate your reality […]
February 12, 2018
Calling All Designers: Enter the International Plantsca…
Applications are being accepted through April 13 for AmericanHort’s International Plantscape Awards, which recognize achievements in interior plantscape design, installation, creativity, renovation, and innovation.
February 11, 2018
Bayer Has New Turf and Ornamentals Global Market Manage…
Jose Milan will be focused on helping growers deal with regulatory issues, while promoting the environmental benefits the ornamentals industry offers.
February 10, 2018
Applications for Dümmen Orange’s Dr. P. Allen Hammer Sc…
Named for Dr. P. Allen Hammer in acknowledgment of the contributions he has made to the floriculture industry, the scholarship is intended to extend Dr. Hammer’s legacy by supporting the next generation of floriculture students.
February 9, 2018
Garden Retailers at TPIE Highlight Their Favorite Produ…
A team of garden retailers once again participated in the 2018 Tropical Plants Industry Expo Cool Product Awards.
February 8, 2018
Who Will Be Our 2018 Head Grower of the Year and Operat…
The deadline for submitting nominations is fast approaching, so be sure to let us know who you feel is most deserving of these awards!
February 8, 2018
Learn the Basics of Biocontrols for Controlled Environm…
Growers producing crops in protected structures, including ornamentals, vegetable crops, and cannabis, can learn about effective sanitation, banker plants, and buying and using beneficials and predatory insects at the Biocontrols USA West Conference in San Diego, March 3-7.
February 6, 2018
Biocontrol Track for Greenhouse Growers Reveals New Pro…
The Biocontrols West USA Conference in San Diego March 7-9 offers greenhouse growers practical knowledge on new research findings and an energetic presentation from a grower who’s taking her customers along on her biocontrols journey.
February 6, 2018
Congressional Action Days to Feature Pep Talk From Lead…
Rep. Jimmy Panetta, (D, CA), one of the floral industry’s biggest advocates in Congress, will deliver a pep talk to the Society of American Florists’ (SAF) Congressional Action Days participants before they meet with lawmakers on Capitol Hill.
February 6, 2018
20 Trends That Dominated at TPIE
If you're looking to stay on top of the current trends to stay ahead of the competition and increase value to your clients by helping them stay at the forefront of their industry, check out some of the new products and ideas we saw trending at TPIE this year.