February 1, 2013
How Pinterest Helps Growers
Over the last year, Pinterest has blossomed into a worldwide social network. Establishing itself as a popular niche among social media channels, this photo-sharing forum has caught the attention of millions of users. So, what is Pinterest and how can it help you as a grower establish brand awareness among current and potential customers? For starters, your product is visually appealing — this social networking site is designed to allow users to share photos in an infinite number of categories from across the Web. Topics range from gardening ideas and favorite home furnishing accessories to fashion trends and delicious recipes. Photo categories can be easily customized per industry and product type, and the possibilities are endless. Each Pinterest user has the ability to create personalized or tailored boards, which can be named based on specific products or plant varieties and genera. Once the boards have been created, related photos […]
November 9, 2012
5 Ways To Improve Your Facebook Return On Investment
Facebook is one of the most widely used social media channels in the world. Since its inception, Facebook has branded itself as the place to connect socially with friends and fans across the globe. And, for the last few years, business owners, managers and their staff members have worked to understand and take advantage of all that Facebook has to offer. There are many benefits, including the ability to create online brand awareness and establish interactive relationships with customers and fellow industry professionals. But, some question its return on investment (ROI). For full impact, Facebook requires time, manpower and consistency, all of which can greatly impact allotted budgets for online and traditional marketing. With many grower and garden center businesses now having Facebook accounts, the next step in the social networking equation is to start evaluating how ROI is defined when applied to social media. ROI is not necessarily based […]
October 4, 2012
Why You Need To Tweet
Have you been trying to decide if using Twitter for your business is worth the effort? Or, are you looking for ways to freshen up your Twitter marketing strategy? No matter your current state of Twitter knowledge — expert, novice or clueless — this increasingly popular social channel provides you with a method for reaching your customer base, as well as those who can shed a positive light on your brand. Twitter Is The New eMail Despite the fact Twitter has more than 500 million active users and has become one of the top ten most visited websites, maybe you personally are not yet convinced Twitter is a viable approach to marketing. To a degree, this is understandable. Social media seems to have taken many of us by storm, with a bevy of new online streams or feeds of content gushing at us like an overflowing river. But isn’t that […]
January 26, 2012
Meet Heuchera ‘Spellbound’
Terra Nova Nurseries is widely known for breeding outstanding heuchera varieties, and ‘Spellbound’ is no exception. This new variety features a dense, multi-crown habit and beautiful silver foliage with tints of rose-purple. Its lovely, sculptured leaves and deeply-lobed, lightly-ruffled foliage make this heuchera a garden gem. Heuchera ‘Spellbound’ is a great container plant, or it can be used as a focal point or an accent in the landscape. But, most notably, this variety has H. villosa breeding from Terra Nova Nurseries. This gives the plant a robust ability to grow in a variety of climates, including regions with extreme heat and humidity, such as the Deep South. Additionally, ‘Spellbound’ attracts hummingbirds during the spring and summer seasons and has attractive winter color. This vigorous heuchera features several improvements in comparison to earlier generation heucheras like ‘Plum Royale’ and ‘Sugar Plum.’ For example, ‘Spellbound’ is a larger, more vigorous variety with […]
February 26, 2017
AgBiome Will Enter the Ornamentals Market With a New Bi…
AgBiome, a young company with teammates steeped in decades of experience in the crop protection world, sees an opportunity to bring products to market that fill the existing gaps in plant protection. The company has partnered with SePRO to market and distribute Zio, a biological fungicide expecting EPA registration this spring.
February 24, 2017
AmericanHort Names New Board Members and Officers for 2…
The new board members are Steve Castorani of North Creek Nurseries, Tom Hughes of Hughes Nursery and Landscaping, and Cole Mangum of Bell Nursery.
February 22, 2017
Emerging Industry Leaders Earn Business Management Cert…
Dr. Charlie Hall, Ellison Chair for International Floriculture at Texas A&M University, recently announced the graduation of the fourth cohort of the elite Executive Academy for Growth & Leadership (EAGL) program for nursery and greenhouse growers.
February 21, 2017
Learn How Drones Could Eventually Replace Bees in Polli…
Researchers in Japan are using the principle of cross-pollination in bees to make a drone that could potentially transport pollen between flowers.
February 21, 2017
Ian Baldwin: 2017 is Off to a Strong Start For Plant Re…
Many garden retailers are telling garden retail consultant Ian Baldwin that sales and the consumer’s attitude toward spending have been very strong the last two months.
February 20, 2017
5 New Varieties Shaking Up the Poinsettia Tradition
With poinsettias trending toward non-traditional colors, growers may find new opportunities to spread sales beyond the winter holidays. Here are five of the newest euphorbia varieties to hit the market that may play a role in redefining the future of the poinsettia market.
February 17, 2017
How to Keep Customers Coming Back With Top-Notch Servic…
A recent article on Forbes.com outlines seven ways organizations can take their customer service from good to great and beyond.
February 17, 2017
Proven Winners Makes Improvements to Its Retailer Certi…
Understanding the challenges of training new and seasonal staff at independent garden centers, Proven Winners says it is working to equip managers with tools to prepare their employees to better handle customers’ questions and boost their confidence in selling plants this season.
February 17, 2017
Industry Veteran Tom Foley Discusses His New Role as Vi…
Foley, a greenhouse industry veteran who was most recently with EuroAmerican Propagators, will be responsible for North American sales of WaterPulse’s patent-pending capillary mats and associated irrigation systems to nurseries and growers.
February 17, 2017
Dan and Jerry’s Greenhouse Buys Iowa-Based DeJong Green…
The acquisition will allow Dan and Jerry’s, a bedding plant grower headquartered in Minnesota, to extend its seasonal product offerings and service a new customer base with local distribution.
February 16, 2017
Pleasant View Launches Updated Website for its Savor Ed…
The site is designed to offer a friendly and informative vehicle that delivers product information in an easy-to-navigate format.
February 15, 2017
Syngenta Introduces Two New Flower Series for 2017
‘Sunfinity’ Sunflower produces multiple branches with numerous flowers that bloom all season long, while ‘Obsession Cascade’ Verbena quickly fills containers with vibrant flower patterns.