October 30, 2012
Foliage Offers Texture And Interest To The Garden
It is no secret that American consumers want it all, and that sentiment is true in the garden as well. Despite smaller property sizes and dwindling free time, consumers still want their homes to look like the homes and estates they see highlighted in Better Homes & Gardens and on HGTV. They also want all the beauty without all the work. Consumers don’t have the luxury of putting a great deal of time and effort in garden design and upkeep; and generally, they don’t have the desire to do so. As a result, consumers are looking beyond colorful annuals to fill theircontainers, garden beds and borders. The Perennial Foliage Trend One trend points to the fact that consumers are using more perennials with colorful foliage to provide texture, interest and unique appeal. It is not to say that plants known for their blooming and colorful flowers are used less frequently […]
October 4, 2012
Why You Need To Tweet
Have you been trying to decide if using Twitter for your business is worth the effort? Or, are you looking for ways to freshen up your Twitter marketing strategy? No matter your current state of Twitter knowledge — expert, novice or clueless — this increasingly popular social channel provides you with a method for reaching your customer base, as well as those who can shed a positive light on your brand. Twitter Is The New eMail Despite the fact Twitter has more than 500 million active users and has become one of the top ten most visited websites, maybe you personally are not yet convinced Twitter is a viable approach to marketing. To a degree, this is understandable. Social media seems to have taken many of us by storm, with a bevy of new online streams or feeds of content gushing at us like an overflowing river. But isn’t that […]
June 23, 2008
Get Ready For Runoff Regulation
You can ignore them, but they will not go away, and soon, denial will not be an option. Water regulations are a thing of the near future for greenhouse growers, with some states â€” California and Florida â€” already enforcing strict rules. The horticulture and floriculture industries are working together with the U.S. Environmental Protection Agency (EPA) toward regulating the amount of nitrates that are used in crop production with the goal of reducing runoff into groundwater. This is why it is ever-important for growers to start practicing fertilizer, water and runoff management now, before the impending regulations and penalties become a reality. With time to adapt growing operations before runoff management evolves from practice into law, becoming good stewards of the environment is a win-win situation, according to Ed Rosenthal, president and CEO of Florikan. Rosenthal has been working with growers for more than 20 years to advance nutrition programs […]
June 18, 2008
Diverse Building Blocks In Sync
Today’s trend-setting and professional grower consortiums are the epitome of the all-important four Ps of marketing–price, product, promotion and placement. These allied grower assemblages offer the first three Ps and retailers provide the fourth P, leading to a solid working relationship. By combining the strengths of regional growers and sharing strategic brand and product standards, the industry’s grower consortiums put forward collective offers for the retailer that are difficult to match. Grower consortiums provide trialed plant products carefully packaged according to tactical branding principles, promotional programs consisting of national advertising, marketing, personal selling and public relations, as well as consistent pricing structures that make buying easier and more manageable for retailers. When this advantageous combination is paired with the physical place of retail, the garden center, the four Ps are aligned and positioned to generate sales. Unified regional growers, otherwise competitors, are changing the ways in which plants are grown and […]
June 9, 2008
Public Relations: DIY Or DIFM
Where public relations (PR) is concerned, the question often surfaces: "If you can do it yourself (DIY), why would I want someone to do it for me (DIFM)?" The rationale behind utilizing the services of a consultant or firm is sometimes a matter of inherent circumstances, such as your internal staff is too busy or untrained to manage PR, you are unprepared to manage an internal PR manager or you find that the cost of retaining an experienced firm can be less than hiring a full-time, junior-level employee to manage PR. Many of my clients have shared with me that their biggest reason for using a firm is it frees them and their employees to concentrate on their foundational business practices. It allows them to benefit from "controlled" rather than "uncontrolled" PR. However, time and management are not the only advantages a PR firm can bring to the table. PR […]
January 15, 2018
Thomas Hermes, Owner of Hermes Floral Company, Dies at …
Thomas J. Hermes, who owned and operated Hermes Floral Company in St. Paul and Becker, MN, with his brothers before retiring in 1998, died on January 5 at age 75.
January 13, 2018
2018 Southern Garden Tour Includes Visits to Young’s Pl…
The tour is scheduled for June 5-7, 2018, and offers floriculture industry members the opportunity to view trials of thousands of new and proven plant varieties.
January 12, 2018
How pH and EC Monitoring Can Help You Manage Nutrition …
In part two of this five-part series about the tools you need to keep track of your greenhouse environment, learn about the various methods for tracking pH and EC.
January 11, 2018
Plan Ahead for Spring Season in the Greenhouse by Follo…
In a recent report on the Michigan State University Extension website, Floriculture Educator Jeremy Jubenville presents a short list of ideas that can help growers nip predictable problems in the bud, so they have more time to focus on any new situations that arise.
January 11, 2018
Dümmen Orange, Koppert Partner on Launch of New IPM Sys…
Dümmen Orange plans to incorporate Koppert Biological System’s beneficial insects into its pot chrysanthemum cuttings program, with the end goal being minimal use of chemicals further down the chain.
January 9, 2018
AmericanHort Launches New Video Series on Profit Margin…
This week, AmericanHort is kicking off a four-part video series that offers perspectives on managing profit margins from AmericanHort’s Chief Economist, Dr. Charlie Hall.
January 9, 2018
What You Need to Know About the New Tax Bill
The United Fresh Produce Association, which represents the needs and interests of fruit and vegetable growers, recently updated its members on how the recent passage of the Tax Cuts and Jobs Act might affect their businesses. Many of the insights provided by United Fresh also apply to greenhouse growers and nurseries.
January 9, 2018
2018 California Spring Trials Dates, Times, Locations
It’s time to start planning for a great road trip in April to see all the latest plants on display. This quick reference guide will help you map out your trip.
January 7, 2018
How Direct-Stick Meters Can Help Take the Guesswork Out…
Monitoring your soil pH is critical to maintaining the health of your greenhouse crops. Try these tips for managing pH, as well as accurately testing your soil with direct-stick soil pH meters.
January 6, 2018
Why Growers Should Not Market Their Plants, But the Sol…
In his latest column, Allan Armitage says landscapers, designers, and gardeners want solutions to problems, not simply a recommendation for one more handsome plant.
January 5, 2018
State of the Greenhouse Industry: Dealing With Your Ban…
Financial institutions are still reluctant to part with capital for agricultural and horticultural growth, despite economic indicators. Here’s why banks have raised the bar on lending.
January 4, 2018
Stand-Out New Varieties That Keep D.S. Cole Growers Co…
See what new varieties stood out to Doug Cole, owner of D.S. Cole Growers in Loudon, NH, this year.