October 30, 2012
Foliage Offers Texture And Interest To The Garden
It is no secret that American consumers want it all, and that sentiment is true in the garden as well. Despite smaller property sizes and dwindling free time, consumers still want their homes to look like the homes and estates they see highlighted in Better Homes & Gardens and on HGTV. They also want all the beauty without all the work. Consumers don’t have the luxury of putting a great deal of time and effort in garden design and upkeep; and generally, they don’t have the desire to do so. As a result, consumers are looking beyond colorful annuals to fill theircontainers, garden beds and borders. The Perennial Foliage Trend One trend points to the fact that consumers are using more perennials with colorful foliage to provide texture, interest and unique appeal. It is not to say that plants known for their blooming and colorful flowers are used less frequently […]
October 4, 2012
Why You Need To Tweet
Have you been trying to decide if using Twitter for your business is worth the effort? Or, are you looking for ways to freshen up your Twitter marketing strategy? No matter your current state of Twitter knowledge — expert, novice or clueless — this increasingly popular social channel provides you with a method for reaching your customer base, as well as those who can shed a positive light on your brand. Twitter Is The New eMail Despite the fact Twitter has more than 500 million active users and has become one of the top ten most visited websites, maybe you personally are not yet convinced Twitter is a viable approach to marketing. To a degree, this is understandable. Social media seems to have taken many of us by storm, with a bevy of new online streams or feeds of content gushing at us like an overflowing river. But isn’t that […]
June 23, 2008
Get Ready For Runoff Regulation
You can ignore them, but they will not go away, and soon, denial will not be an option. Water regulations are a thing of the near future for greenhouse growers, with some states â€” California and Florida â€” already enforcing strict rules. The horticulture and floriculture industries are working together with the U.S. Environmental Protection Agency (EPA) toward regulating the amount of nitrates that are used in crop production with the goal of reducing runoff into groundwater. This is why it is ever-important for growers to start practicing fertilizer, water and runoff management now, before the impending regulations and penalties become a reality. With time to adapt growing operations before runoff management evolves from practice into law, becoming good stewards of the environment is a win-win situation, according to Ed Rosenthal, president and CEO of Florikan. Rosenthal has been working with growers for more than 20 years to advance nutrition programs […]
June 18, 2008
Diverse Building Blocks In Sync
Today’s trend-setting and professional grower consortiums are the epitome of the all-important four Ps of marketing–price, product, promotion and placement. These allied grower assemblages offer the first three Ps and retailers provide the fourth P, leading to a solid working relationship. By combining the strengths of regional growers and sharing strategic brand and product standards, the industry’s grower consortiums put forward collective offers for the retailer that are difficult to match. Grower consortiums provide trialed plant products carefully packaged according to tactical branding principles, promotional programs consisting of national advertising, marketing, personal selling and public relations, as well as consistent pricing structures that make buying easier and more manageable for retailers. When this advantageous combination is paired with the physical place of retail, the garden center, the four Ps are aligned and positioned to generate sales. Unified regional growers, otherwise competitors, are changing the ways in which plants are grown and […]
June 9, 2008
Public Relations: DIY Or DIFM
Where public relations (PR) is concerned, the question often surfaces: "If you can do it yourself (DIY), why would I want someone to do it for me (DIFM)?" The rationale behind utilizing the services of a consultant or firm is sometimes a matter of inherent circumstances, such as your internal staff is too busy or untrained to manage PR, you are unprepared to manage an internal PR manager or you find that the cost of retaining an experienced firm can be less than hiring a full-time, junior-level employee to manage PR. Many of my clients have shared with me that their biggest reason for using a firm is it frees them and their employees to concentrate on their foundational business practices. It allows them to benefit from "controlled" rather than "uncontrolled" PR. However, time and management are not the only advantages a PR firm can bring to the table. PR […]
July 27, 2016
The Top 5 Myths About Cannabis Production Cleared Up
There is a lot of misleading information going around about growing cannabis. Industry insider James Lowe makes sure you know the truth about cannabis production.
July 26, 2016
SAF Partners With Cornerstone Government Affairs To Adv…
A new partnership between the Society of American Florists (SAF) and Cornerstone Government Affairs ensures that SAF will continue its highly effective work advocating for issues that affect the floriculture industry. “SAF and Cornerstone together provide experienced voices on Capitol Hill to protect our growers’ interests,” says SAF CEO Peter Moran. “We’ll continue to move major policy priorities forward on behalf of small business and agriculture.” Cornerstone is a public affairs firm specializing in government relations, strategic consulting, and advocacy. Its team of more than 50 senior professionals includes former senior professional staff from both authorization and appropriations committees and the U.S. Department of Agriculture (USDA), as well as veterans of the horticulture industry. Agricultural and horticultural issues of primary concern to SAF members include access to labor, immigration, crop protection, international trade and other matters related to the day-to-day operations of growers. Before she retired this year, SAF lobbyist Lin […]
July 26, 2016
AFE Releases New Videos Highlighting Industry Successes
The American Floral Endowment (AFE) recently released five new videos, created to highlight floriculture successes through industry collaboration, support, and participation. “Each video shares real stories from industry members on career development through scholarships and internships, and true examples of research solutions that have shaped how the industry operates today,” says Laura Shinall, President of Syndicate Sales, Inc., and AFE Public Relations and Development Chair. “We’re excited to be able to share some great success stories in an effort to increase industry participation.” The introductory video “Heard of the American Floral Endowment?” helps educate those who aren’t currently aware of AFE’s programs, while other segmented videos (retail, wholesale, grower) share how Endowment programs complement each group and why it’s so important that everyone in the industry participates: Retail Florists Share Why They Turn to AFE New Resources for Floral Wholesalers and Suppliers AFE Helping Growers Profit Ready for a Career in Floriculture or Horticulture? […]
July 26, 2016
How Your Retail Plant Sales Practices Compare
Editor’s note: Greenhouse Grower RETAILING asked growers and retailers to share their pricing methods in a survey sent out in mid June 2016. Of the 362 responses, 202 arefrom those whose primary business is garden retail. We will be sharing the results of what we learned throughout July, August, and September 2016. Discounting plants is a finely wielded weapon for plant retailers, Greenhouse Grower RETAILING‘s Plant Pricing Survey shows. It will come as no surprise that just about everyone holds sales at some point (93%). And so it makes sense that some expertise is shown. Take this first graph as an example. The most perishable plants — small annuals and vegetables — are the most likely to be placed on sale. That seems counter-intuitive. Why place the fastest turning inventory on sale? But when we took a closer look, we found that these sales are being used to lure […]
July 25, 2016
How You Can Stop Aphids By Understanding Their Interact…
Knowing which aphids target which crops and how aphids colonize and move on plants goes a long way toward setting up an effective management plan.
July 25, 2016
Cultivate Keynote Speaker Highlights Seven Principles O…
In his morning keynote address at Cultivate’16, best-selling author and speaker Jeremy Kingsley noted that if you want to make your business better, the process should start with making your people better by inspiring them.
July 24, 2016
Horticultural Lighting Conference To Take Place In Chic…
The one-day event is designed to provide cutting-edge information on the latest technologies and techniques impacting the advancement of the horticultural lighting market.
July 23, 2016
AmericanHort Kicks Off Cultivate’16 By Announcing Major…
Even though Cultivate’16 just wrapped up, it’s not too early to find out about the many changes you can expect for 2017.
July 22, 2016
Pleasant View Gardens Targets Millennials With Savor Ed…
Taking something as ubiquitous as vegetables and herbs and giving it a fresh new look is no easy task, but Pleasant View Gardens took on the challenge with extensive research and creative marketing.
July 21, 2016
Dümmen Orange Opens New North American Headquarters In …
The new office, which officially opened during Cultivate’16, supports the company’s vision to be integrated into a vibrant and inspiring community, and provides a bright, modern workspace for its approximately 30 local employees.
July 20, 2016
Sakata Seed Develops World’s First Pollen-Free Lisianth…
With no stamen to produce pollen, the new Lisianthus varieties have improved flower durability and the benefit of no scattered pollen that can cause staining of flowers and machines.
July 20, 2016
Research And Commercialization Unite At The New Vinelan…
The new, pre-scale commercial greenhouse facility at Vineland Research and Innovation Centre in Vineland Station, ON, will help accelerate the commercialization of innovative technologies and products coming out of research.
July 20, 2016
First-Ever Flower Run Was A Big Success, Luxflora Says
Kicking off Cultivate’16 on Sunday, July 10, Luxflora’s first annual 5K saw nearly 150 participants racing through the picturesque Scioto Audubon Park in Columbus under clear blue skies and perfect conditions. It was a great way to start the week, participants said. Congratulations to the winners of the first-ever Flower Run: First Place: Jacob Griffith Gardner Second Place: Mike Goyette Third Place: Jack Ford The top three winners — and all of the Flower Run participants — were showered with flower petals when they crossed the finish line, making for a colorful and fragrant finish to an invigorating experience. “Personally, I would consider it a grand success,” says Luxflora President Rebecca Lusk. “The overall mood was fantastic, from start to finish. There were many high fives and group hugs, numerous duo phone selfies and postings to social media, while participants enjoyed their bananas and bottled water donated by Experience Columbus. Most […]
July 19, 2016
Top 100 Growers Talk Labor, Automation, And Sustainabil…
More than 60 growers got up with the sun at Cultivate’16 to hear a four-person panel discuss hot topics such as labor, automation, and sustainability at Greenhouse Grower’s Top 100 Growers Breakfast, sponsored by BASF.