October 30, 2012
Foliage Offers Texture And Interest To The Garden
It is no secret that American consumers want it all, and that sentiment is true in the garden as well. Despite smaller property sizes and dwindling free time, consumers still want their homes to look like the homes and estates they see highlighted in Better Homes & Gardens and on HGTV. They also want all the beauty without all the work. Consumers don’t have the luxury of putting a great deal of time and effort in garden design and upkeep; and generally, they don’t have the desire to do so. As a result, consumers are looking beyond colorful annuals to fill theircontainers, garden beds and borders. The Perennial Foliage Trend One trend points to the fact that consumers are using more perennials with colorful foliage to provide texture, interest and unique appeal. It is not to say that plants known for their blooming and colorful flowers are used less frequently […]
October 4, 2012
Why You Need To Tweet
Have you been trying to decide if using Twitter for your business is worth the effort? Or, are you looking for ways to freshen up your Twitter marketing strategy? No matter your current state of Twitter knowledge — expert, novice or clueless — this increasingly popular social channel provides you with a method for reaching your customer base, as well as those who can shed a positive light on your brand. Twitter Is The New eMail Despite the fact Twitter has more than 500 million active users and has become one of the top ten most visited websites, maybe you personally are not yet convinced Twitter is a viable approach to marketing. To a degree, this is understandable. Social media seems to have taken many of us by storm, with a bevy of new online streams or feeds of content gushing at us like an overflowing river. But isn’t that […]
June 23, 2008
Get Ready For Runoff Regulation
You can ignore them, but they will not go away, and soon, denial will not be an option. Water regulations are a thing of the near future for greenhouse growers, with some states â€” California and Florida â€” already enforcing strict rules. The horticulture and floriculture industries are working together with the U.S. Environmental Protection Agency (EPA) toward regulating the amount of nitrates that are used in crop production with the goal of reducing runoff into groundwater. This is why it is ever-important for growers to start practicing fertilizer, water and runoff management now, before the impending regulations and penalties become a reality. With time to adapt growing operations before runoff management evolves from practice into law, becoming good stewards of the environment is a win-win situation, according to Ed Rosenthal, president and CEO of Florikan. Rosenthal has been working with growers for more than 20 years to advance nutrition programs […]
June 18, 2008
Diverse Building Blocks In Sync
Today’s trend-setting and professional grower consortiums are the epitome of the all-important four Ps of marketing–price, product, promotion and placement. These allied grower assemblages offer the first three Ps and retailers provide the fourth P, leading to a solid working relationship. By combining the strengths of regional growers and sharing strategic brand and product standards, the industry’s grower consortiums put forward collective offers for the retailer that are difficult to match. Grower consortiums provide trialed plant products carefully packaged according to tactical branding principles, promotional programs consisting of national advertising, marketing, personal selling and public relations, as well as consistent pricing structures that make buying easier and more manageable for retailers. When this advantageous combination is paired with the physical place of retail, the garden center, the four Ps are aligned and positioned to generate sales. Unified regional growers, otherwise competitors, are changing the ways in which plants are grown and […]
June 9, 2008
Public Relations: DIY Or DIFM
Where public relations (PR) is concerned, the question often surfaces: "If you can do it yourself (DIY), why would I want someone to do it for me (DIFM)?" The rationale behind utilizing the services of a consultant or firm is sometimes a matter of inherent circumstances, such as your internal staff is too busy or untrained to manage PR, you are unprepared to manage an internal PR manager or you find that the cost of retaining an experienced firm can be less than hiring a full-time, junior-level employee to manage PR. Many of my clients have shared with me that their biggest reason for using a firm is it frees them and their employees to concentrate on their foundational business practices. It allows them to benefit from "controlled" rather than "uncontrolled" PR. However, time and management are not the only advantages a PR firm can bring to the table. PR […]
June 27, 2017
Steve Garvey is a Finalist for the 2017 Head Grower of …
Winner of the Excellence in Quality Award, Steve Garvey has become relentless in looking for the next new thing to improve quality in every aspect of production, from growing to shipping to marketing.
June 27, 2017
New Pilot Project for Offshore Unrooted Plant Cutting C…
Four breeders — Ball Horticultural Co., Dümmen Orange, Proven Winners, and Syngenta Flowers — will participate in the initial pilot, which will include greenhouse growing operations in six Latin American countries.
June 25, 2017
Consumers Revel in Gardening at Metrolina Greenhouses’ …
Metrolina wanted to promote plants, gardening, and creating a sense of community, so it decided to host Dig & Swig events at a local brewery.
June 24, 2017
Green Fuse Botanicals New Vice President is Focused on …
Jim Devereux, who will oversee production, sales, and marketing for Green Fuse, says he hopes to bring genetics to the market that break from traditional production methods for finished growers.
June 23, 2017
Greenbelt Microgreens is a Finalist for the 2017 Operat…
Winner of the Excellence in Innovation Award, Greenbelt Microgreens is constantly staying on top of the latest trends in technology,
June 22, 2017
Japanese Breeder Ushio Sakazaki Wins Medal of Excellenc…
From Supertunias to Superbells, this innovative Japanese breeder has used wild genetics to create game-changing plants that help consumers reconnect with the beauty of nature.
June 21, 2017
New Tool from Koppert Provides More Effective Thrips Ma…
A newly patented sachet for the predatory mite Amblyseius swirskii is resistant to both low and high levels of humidity, helping growers combat thrips infestations.
June 20, 2017
Dümmen Orange Enters Calla Market With Acquisition of G…
Golden State will continue to supply the market through September 2018, at which time Dümmen Orange will assume supply and delivery of much of Golden State’s product line.
June 20, 2017
Sign Up For The Luxflora Flower Run At Cultivate’17
The5k walk/run race, sponsored by Luxflora, is an opportunity for industry members to network, build relationships, have some healthy fun, and start off Cultivate’17 with a flourish.
June 19, 2017
IGC Show Features Talks on How to Cash in on the Buy Lo…
This year’s event, which takes place Aug. 15-17 in Chicago, also includes a free workshop on what you might do when starting your business over from scratch.
June 18, 2017
Protect Your Employees from Heat-Related Illnesses with…
The National Institute for Occupational Safety and Health and the Occupational Safety and Health Administration have released an updated app for smart phones that can help workers stay safe when working outdoors in hot weather.
June 17, 2017
Visser, Ball Partner on New Sticking Technology for Cut…
The new AutoStix system is designed to provide better consistency and uniformity with shipped cuttings, easier and more reliable counting, automatic transplanting, and optional buffering in the peak season.
June 16, 2017
Five Guidelines to Investing in Software for Your Green…
Any software improvement you make should make sense for your team and be worth the investment.
June 15, 2017
Greenhouse Grower’s 2017 Evening Of Excellence Will Rec…
Registration is now open for the 2017 Greenhouse Grower Evening Of Excellence, which takes place Monday, July 17, during Cultivate’17.
June 14, 2017
Plantpeddler Hosting Variety Day on Aug. 4 in Cresco, I…
The free event will allow attendees to tour Plantpeddler’s trial gardens, which include more than 1,200 varieties of vegetative annuals displayed in large containers, baskets, window boxes, and beds.
June 13, 2017
Are Your Geraniums Showing Signs of Iron or Manganese T…
Zonal geraniums with low pH can exhibit iron and manganese toxicity symptoms, including marginal chlorosis, leaf speckling, and upward-cupping of the leaves, according to Michigan State University experts.