Author Archives: Don Eberly

About Don Eberly

Don Eberly is president and CEO of Eberly Collard Public Relations, an agribusiness and home/garden-based firm that specializes in public/media relations, marketing, advertising and branding for garden centers, professional nursery and greenhouse growers, grower consortiums, plant breeders, horticulture product companies and landscape designers. He can be reached at 404-574-2900 or doneberly@eberlypr.com.

Foliage Offers Texture And Interest To The Garden

It is no secret that American consumers want it all, and that sentiment is true in the garden as well. Despite smaller property sizes and dwindling free time, consumers still want their homes to look like the homes and estates they see highlighted in Better Homes & Gardens and on HGTV. They also want all

Why You Need To Tweet

Have you been trying to decide if using Twitter for your business is worth the effort? Or, are you looking for ways to freshen up your Twitter marketing strategy? No matter your current state of Twitter knowledge — expert, novice or clueless — this increasingly popular social channel provides you with a method for reaching

Get Ready For Runoff Regulation

You can ignore them, but they will not go away, and soon, denial will not be an option. Water regulations are a thing of the near future for greenhouse growers, with some states — California and Florida — already enforcing strict rules. The horticulture and floriculture industries are working together with the U.S. Environmental Protection Agency

Diverse Building Blocks In Sync

Today’s trend-setting and professional grower consortiums are the epitome of the all-important four Ps of marketing–price, product, promotion and placement. These allied grower assemblages offer the first three Ps and retailers provide the fourth P, leading to a solid working relationship. By combining the strengths of regional growers and sharing strategic brand and product standards, the

Public Relations: DIY Or DIFM

Where public relations (PR) is concerned, the question often surfaces: "If you can do it yourself (DIY), why would I want someone to do it for me (DIFM)?" The rationale behind utilizing the services of a consultant or firm is sometimes a matter of inherent circumstances, such as your internal staff is too busy or