October 30, 2012
Foliage Offers Texture And Interest To The Garden
It is no secret that American consumers want it all, and that sentiment is true in the garden as well. Despite smaller property sizes and dwindling free time, consumers still want their homes to look like the homes and estates they see highlighted in Better Homes & Gardens and on HGTV. They also want all the beauty without all the work. Consumers don’t have the luxury of putting a great deal of time and effort in garden design and upkeep; and generally, they don’t have the desire to do so. As a result, consumers are looking beyond colorful annuals to fill theircontainers, garden beds and borders. The Perennial Foliage Trend One trend points to the fact that consumers are using more perennials with colorful foliage to provide texture, interest and unique appeal. It is not to say that plants known for their blooming and colorful flowers are used less frequently […]
October 4, 2012
Why You Need To Tweet
Have you been trying to decide if using Twitter for your business is worth the effort? Or, are you looking for ways to freshen up your Twitter marketing strategy? No matter your current state of Twitter knowledge — expert, novice or clueless — this increasingly popular social channel provides you with a method for reaching your customer base, as well as those who can shed a positive light on your brand. Twitter Is The New eMail Despite the fact Twitter has more than 500 million active users and has become one of the top ten most visited websites, maybe you personally are not yet convinced Twitter is a viable approach to marketing. To a degree, this is understandable. Social media seems to have taken many of us by storm, with a bevy of new online streams or feeds of content gushing at us like an overflowing river. But isn’t that […]
June 23, 2008
Get Ready For Runoff Regulation
You can ignore them, but they will not go away, and soon, denial will not be an option. Water regulations are a thing of the near future for greenhouse growers, with some states â€” California and Florida â€” already enforcing strict rules. The horticulture and floriculture industries are working together with the U.S. Environmental Protection Agency (EPA) toward regulating the amount of nitrates that are used in crop production with the goal of reducing runoff into groundwater. This is why it is ever-important for growers to start practicing fertilizer, water and runoff management now, before the impending regulations and penalties become a reality. With time to adapt growing operations before runoff management evolves from practice into law, becoming good stewards of the environment is a win-win situation, according to Ed Rosenthal, president and CEO of Florikan. Rosenthal has been working with growers for more than 20 years to advance nutrition programs […]
June 18, 2008
Diverse Building Blocks In Sync
Today’s trend-setting and professional grower consortiums are the epitome of the all-important four Ps of marketing–price, product, promotion and placement. These allied grower assemblages offer the first three Ps and retailers provide the fourth P, leading to a solid working relationship. By combining the strengths of regional growers and sharing strategic brand and product standards, the industry’s grower consortiums put forward collective offers for the retailer that are difficult to match. Grower consortiums provide trialed plant products carefully packaged according to tactical branding principles, promotional programs consisting of national advertising, marketing, personal selling and public relations, as well as consistent pricing structures that make buying easier and more manageable for retailers. When this advantageous combination is paired with the physical place of retail, the garden center, the four Ps are aligned and positioned to generate sales. Unified regional growers, otherwise competitors, are changing the ways in which plants are grown and […]
June 9, 2008
Public Relations: DIY Or DIFM
Where public relations (PR) is concerned, the question often surfaces: "If you can do it yourself (DIY), why would I want someone to do it for me (DIFM)?" The rationale behind utilizing the services of a consultant or firm is sometimes a matter of inherent circumstances, such as your internal staff is too busy or untrained to manage PR, you are unprepared to manage an internal PR manager or you find that the cost of retaining an experienced firm can be less than hiring a full-time, junior-level employee to manage PR. Many of my clients have shared with me that their biggest reason for using a firm is it frees them and their employees to concentrate on their foundational business practices. It allows them to benefit from "controlled" rather than "uncontrolled" PR. However, time and management are not the only advantages a PR firm can bring to the table. PR […]
January 13, 2017
We Must Help Heal Our Nation, with Plants and Flowers […
No matter how you may feel — personally or professionally — about the outcome of the election, it’s likely that you realize our nation has some healing to do.
January 12, 2017
Prevention and Early Intervention: The Keys to Biocont…
Advance preparation and starting out right helps you implement an effective biocontrol program that reduces pest pressure.
January 11, 2017
New Tropical and Foliage Plants That Offer Hidden Benef…
Tropical and foliage plants can offer extra paybacks to your customers in terms of health-promoting benefits such as filtering the air, reducing stress, and absorbing noise. Consider these new varieties, hitting the retail market in 2017, for your product mix.
January 10, 2017
Sidney B. Meadows Scholarship Endowment Fund Accepting …
The deadline for applications is May 26, and 12 scholarships of $1,500 each will be awarded at the SEGreen Conference in August.
January 10, 2017
Pest Management Workshop to Take Place in Virginia on J…
Battlefield Farms will host the workshop, which is being coordinated by Virginia Cooperative Extension and will focus on new techniques in disease and insect control.
January 10, 2017
Greenhouse Grower Quadcopter Sweepstakes Winner Announc…
Anne Bolser of Van Wingerden International was the Grand Prize Winner in Greenhouse Grower magazine’s recent Quadcopter Sweepstakes.
January 8, 2017
Sakata’s Participation in Tour de Fresh Race Results in…
On the heels of riding in the Tour de Fresh Race in July, Allen Satterlee of Sakata Seed America celebrated by presenting a new salad bar to Galt Elementary School in California.
January 6, 2017
Griffin Opening New Hard-Goods-Focused Distribution Cen…
The planned February opening of the 18,500 square-foot facility is part of the company’s continued expansion into the Western U.S.
January 5, 2017
Successful Propagation of Purple Fountain Grass From Si…
In the first article of a two-part series, researchers discuss how propagation daily light integral and root-zone temperature influence root growth and development of single-internode purple fountain grass culm cuttings.
January 5, 2017
Why ArizonaEast Is Expanding Its Succulent Production T…
In Greenhouse Grower's January cover story, learn how Brian and Joe Vitale of ArizonaEast saw a chance to expand and diversify their New Jersey-based succulent operation, and why they jumped at the opportunity.
January 4, 2017
Green Industry Poised for Continued Economic Growth in …
Positive economic indicators point to 2017 being a year of modest growth for the green industry, according to economist Charlie Hall.
January 3, 2017
Growing Optimism for the Horticulture Industry in 2017
With a new administration and a new Congress, AmericanHort's Craig Regelbrugge says the horticulture industry has reason to be cautiously optimistic that regulatory relief could be on the horizon.
January 3, 2017
Southern Nursery Association Research Conference Procee…
On the heels of presenting awards to students in the horticulture industry, the Southern Nursery Association has compiled and published its conference research proceedings.
January 3, 2017
Expect Big Changes for California Spring Trials 2017
California Spring Trials 2017 will be here before you know it. Find out what you can look forward to and get a head start on planning and registering for your trip.
January 2, 2017
Why You Need To Know What’s In Your Growing Media…
Before you buy growing media mixes or raw materials to mix your own custom blends, here are some important factors to consider.