October 30, 2012
Foliage Offers Texture And Interest To The Garden
It is no secret that American consumers want it all, and that sentiment is true in the garden as well. Despite smaller property sizes and dwindling free time, consumers still want their homes to look like the homes and estates they see highlighted in Better Homes & Gardens and on HGTV. They also want all the beauty without all the work. Consumers don’t have the luxury of putting a great deal of time and effort in garden design and upkeep; and generally, they don’t have the desire to do so. As a result, consumers are looking beyond colorful annuals to fill theircontainers, garden beds and borders. The Perennial Foliage Trend One trend points to the fact that consumers are using more perennials with colorful foliage to provide texture, interest and unique appeal. It is not to say that plants known for their blooming and colorful flowers are used less frequently […]
October 4, 2012
Why You Need To Tweet
Have you been trying to decide if using Twitter for your business is worth the effort? Or, are you looking for ways to freshen up your Twitter marketing strategy? No matter your current state of Twitter knowledge — expert, novice or clueless — this increasingly popular social channel provides you with a method for reaching your customer base, as well as those who can shed a positive light on your brand. Twitter Is The New eMail Despite the fact Twitter has more than 500 million active users and has become one of the top ten most visited websites, maybe you personally are not yet convinced Twitter is a viable approach to marketing. To a degree, this is understandable. Social media seems to have taken many of us by storm, with a bevy of new online streams or feeds of content gushing at us like an overflowing river. But isn’t that […]
June 23, 2008
Get Ready For Runoff Regulation
You can ignore them, but they will not go away, and soon, denial will not be an option. Water regulations are a thing of the near future for greenhouse growers, with some states â€” California and Florida â€” already enforcing strict rules. The horticulture and floriculture industries are working together with the U.S. Environmental Protection Agency (EPA) toward regulating the amount of nitrates that are used in crop production with the goal of reducing runoff into groundwater. This is why it is ever-important for growers to start practicing fertilizer, water and runoff management now, before the impending regulations and penalties become a reality. With time to adapt growing operations before runoff management evolves from practice into law, becoming good stewards of the environment is a win-win situation, according to Ed Rosenthal, president and CEO of Florikan. Rosenthal has been working with growers for more than 20 years to advance nutrition programs […]
June 18, 2008
Diverse Building Blocks In Sync
Today’s trend-setting and professional grower consortiums are the epitome of the all-important four Ps of marketing–price, product, promotion and placement. These allied grower assemblages offer the first three Ps and retailers provide the fourth P, leading to a solid working relationship. By combining the strengths of regional growers and sharing strategic brand and product standards, the industry’s grower consortiums put forward collective offers for the retailer that are difficult to match. Grower consortiums provide trialed plant products carefully packaged according to tactical branding principles, promotional programs consisting of national advertising, marketing, personal selling and public relations, as well as consistent pricing structures that make buying easier and more manageable for retailers. When this advantageous combination is paired with the physical place of retail, the garden center, the four Ps are aligned and positioned to generate sales. Unified regional growers, otherwise competitors, are changing the ways in which plants are grown and […]
June 9, 2008
Public Relations: DIY Or DIFM
Where public relations (PR) is concerned, the question often surfaces: "If you can do it yourself (DIY), why would I want someone to do it for me (DIFM)?" The rationale behind utilizing the services of a consultant or firm is sometimes a matter of inherent circumstances, such as your internal staff is too busy or untrained to manage PR, you are unprepared to manage an internal PR manager or you find that the cost of retaining an experienced firm can be less than hiring a full-time, junior-level employee to manage PR. Many of my clients have shared with me that their biggest reason for using a firm is it frees them and their employees to concentrate on their foundational business practices. It allows them to benefit from "controlled" rather than "uncontrolled" PR. However, time and management are not the only advantages a PR firm can bring to the table. PR […]
May 22, 2018
Little Leaf Farms Expands Its Indoor Baby Greens Produc…
The Massachusetts-based company has increased the size of its greenhouses to 5 acres, more than doubling its annual production of baby greens.
May 22, 2018
Register Now for Award-Winning Online Greenhouse Growin…
Learn about production cost and profit, as well as the basic behind plant science, via two online classes being offered by the University of Florida.
May 21, 2018
Insights From Lawmaker’s Visit to a Top 100 Greenhouse …
When Rep. Julia Brownley of California visited Sun Valley Group, she got a firsthand look at a very busy time in the life of a flower grower.
May 20, 2018
Smithers-Oasis Now Offering Rootcubes Foam Media in Ret…
Designed with smaller or hobby growers in mind, the Rootcubes packs are also ideal for larger growers to use for trials.
May 19, 2018
Westerlay Orchids Shows Its Support for Local Schools
Proceeds from all sales the company made during the Carpinteria Greenhouse and Nursery Tour will be donated to fund STEAM (Science, Technology, Engineering, Art, and Math) programs.
May 17, 2018
Ian Baldwin: Why the Rise of the Under 35s Will Help Yo…
In his latest blog, garden retail consultant Ian Baldwin says this new generation of plant buyers is seriously engaged in gardening, and is using social media to help become successful plant owners.
May 16, 2018
2018 Perennial Plant Symposium Offering Power to the Pe…
Perennial and gardening enthusiasts of all experience levels are invited to attend plant discussions on Monday, July 30 for a chance to hear from the best in the field on a range of topics.
May 15, 2018
Floriculture’s Future Hangs in the Balance Between Labo…
The nation’s largest growers are investing heavily in technology, new structures, human resources, and efficiency measures to stay competitive and profitable, despite significant labor shortages.
May 15, 2018
Gotham Greens Expanding Greenhouse Production Into Balt…
Scheduled to open in early 2019, Gotham Greens’ Baltimore facility will bring a reliable, year-round, local supply of fresh produce to serve retail, restaurant, and foodservice customers throughout the mid-Atlantic region.
May 14, 2018
Growing Innovations Geared to Connect Specialty Ag With…
Innovation abounds in agriculture, yet it can feel sometimes as if the gap between exciting new developments and what growers actually need in their operations can be awfully wide. We at Meister Media Worldwide intend to help narrow this gap. Which is why we’re pleased to introduce Growing Innovations – an altogether new type of event that will debut Nov. 7-8 at the Las Vegas Convention Center in Las Vegas, NV. Unlike most agricultural events and trade shows, Growing Innovations is not about technology per se, nor is it about everyday issues that growers face. Instead, this new conference and tradeshow is very acutely solutions oriented. It takes as its starting point specialty crop growers’ most pressing real-world challenges – production efficiency, labor and water shortages, logistics, and data management to name just a few – and showcases advances, both current and up-and-coming, that have the greatest potential to bring […]
May 12, 2018
Fungicide Resistance in Botrytis is an International Ch…
Clemson University’s research team is exploring Botrytis in cut roses to find out how to help you maintain postharvest crop quality by avoiding fungicide resistance.
May 11, 2018
New Sterile Ornamental Grasses One Solution to Grass In…
Aggressive grass species can turn gardeners off to using ornamental grasses. Less fertile alternatives offer options for keeping grasses from taking over the garden.
May 10, 2018
Beekenkamp Plants Acquires Sunny Osteospermum Breeding …
Beekenkamp took over all Sunny Holland sales activities in 2017, and now has ownership of the company’s entire breeding program.
May 9, 2018
How Greenhouse Sanitation Helps You Start Clean and Sta…
If you keep your greenhouse clean from the start, you’ll save yourself money in the end.
May 8, 2018
Greenhouse Production Costs Keep Going Up, So Why Are P…
There is a general sentiment within the industry that pricing needs to be reevaluated to better account for the trend toward rising input costs.
May 7, 2018
Lighting Innovator Fluence Bioengineering Acquired by O…
Fluence specializes in LED-based horticultural systems, using Osram LED chips, for a wide variety of applications, including vertical farming and greenhouses.
May 7, 2018
2018 Greenhouse Grower Top 100 Growers: The Complete Li…
Strong growth among the nation's largest growers shows no signs of slowing down, as nearly a third of the Top 100 growers have significantly expanded production, and many have ongoing projects underway.