December 17, 2008
Winning Consumer Dollars
This is not an article on horticulture joining forces for a “Got Milk?” campaign. Those activities look like they are taking shape … maybe? In the meantime, we decided to focus on showing how to make an impact at the local level where the shovel hits the dirt. First, the numbers: The average U.S. consumer spent $46,409 in 2005 after taxes, and most of this went to housing, transportation and food. About $12,000 was left for discretionary items, and that’s what we are competing for. Discretionary spending is pretty interesting. Consider the average U.S. consumer spends $2,634 on food away from home, $426 on alcohol, $1,886 on apparel, $2,388 on entertainment, $126 on reading materials, $319 on tobacco and $5,204 on personal insurance and pensions. Forty years ago, spending more on going out to dinner than clothing would have been shocking. Today’s Americans are dressed down and casual. Are they […]
June 24, 2008
How are you evaluating your target customers? Are you targeting big box customers or other markets? The recent growth in the big box stores has given horticulture a tremendous lift in the last ten years. The questions must be asked, “Where will the next ten years see healthy markets? Will big boxes lead the way? What other channels will be embraced by consumers?” Here is how a report card called the U.S. stock market has graded our industry’s biggest customers: The Home Depot, Wal-Mart and Lowe’s. In all three cases, the market gives them pretty low grades over their one and three year indexes. Whether this trend continues or not begs the question, how much should we focus on three customers and how much should we focus on diversification? Well-designed diversification reduces risk, increases margins and strengthens business. Even Wal-Mart is diversifying to attract more customers to its […]
June 18, 2008
Make Your Competition Irrelevant
My dad is a rocket scientist. Seriously, and at 80 years of age he’s still a very sharp-thinking guy. He’s also a passionate gardener who, as he says, must spend at least $80 a weekend at the garden center or it feels like someone took the seatbelts out of his car. He told us about this great book he was reading, but it was taking him forever to finish. The problem he faced was that it kept inspiring him with so many ideas. “I am one-third of the way into the book and I have written myself over a hundred notes,” he explained. He hooked us on his next statement. “It tells you how to make your competition irrelevant.” Since then, I bought the book and I have read it. I have sent copies to friends and customers. This book does not disappoint. The title is “Blue Ocean Strategy: How to […]
February 20, 2018
Thrips Causing Headaches? New Research Shows Bio-based …
Dr. Rose Buitenhuis will present practical knowledge for growers to implement immediately during Biocontrols West Conference in San Diego, March 7-9.
February 20, 2018
12 New Poinsettias and Succulents for Holiday Sales, Cr…
Poinsettias and succulents are both in-demand products with today’s consumers. Here’s a look at some of the newer introductions available for retail sales in 2018 and 2019.
February 20, 2018
Top 100 Growers Survey for 2018 Is Now Open!
Operations with more than 400,000 square feet of environmentally controlled production are eligible to take the survey, which provides valuable market knowledge on how the nation's largest growers are innovating, sourcing labor, keeping up with demand, and setting trends.
February 19, 2018
All-America Selections Names Latest Variety Winner, Ann…
All-America Selections (AAS), the 85-year-young non-profit plant trialing organization, had a very busy month of January.
February 17, 2018
Gotham Greens Building Second Greenhouse in Suburban Ch…
The new $12.5 million, 105,000-square-foot greenhouse will be near the company’s first Chicago greenhouse, and will be a free-standing structure.
February 15, 2018
Boxwood Blight, Seed Your Future Among Topics Receiving…
The Horticultural Research Institute recently announced the 10 research projects that will receive funding in 2018 to investigate challenges and solutions in production, pest management, environmental stewardship, and business and marketing.
February 14, 2018
Spring Meadow Nursery Furthers Its Mission of Giving Ba…
The Spring Meadow-Proven Winners Endowment Fund through the Horticultural Research Institute has now topped $800,000, with more scholarships coming in 2018.
February 13, 2018
Don’t Let Your New Year’s Resolutions Fade …
Stuff got real in 2017, and it caused many of us to stop and reflect on the current state of the world, and how we can impact change — or at least improve our own situations. Life is too short, and we work too hard, to not use the annual renewal as an opportunity to take stock of our own personal lives, businesses, and careers, and make the necessary adjustments that will allow us to work smarter and live better. Even if you have already given up on your resolutions, perhaps you can think of January as a trial month and make February the month when you really get to work on your goals. And while I know it’s a difficult month to start on some of these changes, since you’re already immersed in the busy spring season, I promise that if you take some time to evaluate your reality […]
February 12, 2018
Calling All Designers: Enter the International Plantsca…
Applications are being accepted through April 13 for AmericanHort’s International Plantscape Awards, which recognize achievements in interior plantscape design, installation, creativity, renovation, and innovation.
February 11, 2018
Bayer Has New Turf and Ornamentals Global Market Manage…
Jose Milan will be focused on helping growers deal with regulatory issues, while promoting the environmental benefits the ornamentals industry offers.
February 10, 2018
Applications for Dümmen Orange’s Dr. P. Allen Hammer Sc…
Named for Dr. P. Allen Hammer in acknowledgment of the contributions he has made to the floriculture industry, the scholarship is intended to extend Dr. Hammer’s legacy by supporting the next generation of floriculture students.
February 9, 2018
Garden Retailers at TPIE Highlight Their Favorite Produ…
A team of garden retailers once again participated in the 2018 Tropical Plants Industry Expo Cool Product Awards.
February 8, 2018
Who Will Be Our 2018 Head Grower of the Year and Operat…
The deadline for submitting nominations is fast approaching, so be sure to let us know who you feel is most deserving of these awards!
February 8, 2018
Learn the Basics of Biocontrols for Controlled Environm…
Growers producing crops in protected structures, including ornamentals, vegetable crops, and cannabis, can learn about effective sanitation, banker plants, and buying and using beneficials and predatory insects at the Biocontrols USA West Conference in San Diego, March 3-7.
February 6, 2018
Biocontrol Track for Greenhouse Growers Reveals New Pro…
The Biocontrols West USA Conference in San Diego March 7-9 offers greenhouse growers practical knowledge on new research findings and an energetic presentation from a grower who’s taking her customers along on her biocontrols journey.