April 10, 2015
Use Your In-Store Signage To Communicate With Your Customers
The placement, color, font and consistent messaging on your signage can go a long way in improving your customers’ experience in your store.
October 28, 2011
Danny Takao’s National Promotion Idea
Danny Takao, the former OFA president, suggests a non-profit organization serve as the vehicle that collects annual dues from the entire supply chain. Takao writes: My daughter put a sign in my office. It reads, “If you change nothing, nothing will change.” As I look at all the events around the country and abroad, I’m wondering what will the new normal be like for our industry and how will our new consumer think and spend their monies. I don’t think it’s in our best interest to sit back and wait. Here are some interesting and scary facts: According to Charlie Hall, the Ellison Chair in International Floriculture at Texas A&M University, there is going to be a decline in the population after the Baby Boomers. This group is going to be significantly smaller than the Baby Boomers, who have supported our industry all these years. It will […]
June 11, 2008
Building A New Greenhouse
So you’re thinking of building a new greenhouse? Here are some tips I’ve learned building our new propagation range in Fresno, Calif. The first thing on your list should be to create a master plan on how your structures will be laid out now and potentially in the future. This should include all utilities entering the greenhouses and any special requirements for your equipment. You might not build on your greenhouse for a while, but you should always give yourself the option of adding on in the future without any obstructions. Questions you need to address during this process: – Can the new greenhouse(s) be built on our existing property without any modifications? – Do we need to move older structures to accommodate our new greenhouses? To keep the flow of your new greenhouse, it might be better to move some of your existing structures. – What are the timelines to […]
February 20, 2018
Thrips Causing Headaches? New Research Shows Bio-based …
Dr. Rose Buitenhuis will present practical knowledge for growers to implement immediately during Biocontrols West Conference in San Diego, March 7-9.
February 20, 2018
12 New Poinsettias and Succulents for Holiday Sales, Cr…
Poinsettias and succulents are both in-demand products with today’s consumers. Here’s a look at some of the newer introductions available for retail sales in 2018 and 2019.
February 20, 2018
Top 100 Growers Survey for 2018 Is Now Open!
Operations with more than 400,000 square feet of environmentally controlled production are eligible to take the survey, which provides valuable market knowledge on how the nation's largest growers are innovating, sourcing labor, keeping up with demand, and setting trends.
February 19, 2018
All-America Selections Names Latest Variety Winner, Ann…
All-America Selections (AAS), the 85-year-young non-profit plant trialing organization, had a very busy month of January.
February 17, 2018
Gotham Greens Building Second Greenhouse in Suburban Ch…
The new $12.5 million, 105,000-square-foot greenhouse will be near the company’s first Chicago greenhouse, and will be a free-standing structure.
February 15, 2018
Boxwood Blight, Seed Your Future Among Topics Receiving…
The Horticultural Research Institute recently announced the 10 research projects that will receive funding in 2018 to investigate challenges and solutions in production, pest management, environmental stewardship, and business and marketing.
February 14, 2018
Spring Meadow Nursery Furthers Its Mission of Giving Ba…
The Spring Meadow-Proven Winners Endowment Fund through the Horticultural Research Institute has now topped $800,000, with more scholarships coming in 2018.
February 13, 2018
Don’t Let Your New Year’s Resolutions Fade …
Stuff got real in 2017, and it caused many of us to stop and reflect on the current state of the world, and how we can impact change — or at least improve our own situations. Life is too short, and we work too hard, to not use the annual renewal as an opportunity to take stock of our own personal lives, businesses, and careers, and make the necessary adjustments that will allow us to work smarter and live better. Even if you have already given up on your resolutions, perhaps you can think of January as a trial month and make February the month when you really get to work on your goals. And while I know it’s a difficult month to start on some of these changes, since you’re already immersed in the busy spring season, I promise that if you take some time to evaluate your reality […]
February 12, 2018
Calling All Designers: Enter the International Plantsca…
Applications are being accepted through April 13 for AmericanHort’s International Plantscape Awards, which recognize achievements in interior plantscape design, installation, creativity, renovation, and innovation.
February 11, 2018
Bayer Has New Turf and Ornamentals Global Market Manage…
Jose Milan will be focused on helping growers deal with regulatory issues, while promoting the environmental benefits the ornamentals industry offers.
February 10, 2018
Applications for Dümmen Orange’s Dr. P. Allen Hammer Sc…
Named for Dr. P. Allen Hammer in acknowledgment of the contributions he has made to the floriculture industry, the scholarship is intended to extend Dr. Hammer’s legacy by supporting the next generation of floriculture students.
February 9, 2018
Garden Retailers at TPIE Highlight Their Favorite Produ…
A team of garden retailers once again participated in the 2018 Tropical Plants Industry Expo Cool Product Awards.
February 8, 2018
Who Will Be Our 2018 Head Grower of the Year and Operat…
The deadline for submitting nominations is fast approaching, so be sure to let us know who you feel is most deserving of these awards!
February 8, 2018
Learn the Basics of Biocontrols for Controlled Environm…
Growers producing crops in protected structures, including ornamentals, vegetable crops, and cannabis, can learn about effective sanitation, banker plants, and buying and using beneficials and predatory insects at the Biocontrols USA West Conference in San Diego, March 3-7.
February 6, 2018
Biocontrol Track for Greenhouse Growers Reveals New Pro…
The Biocontrols West USA Conference in San Diego March 7-9 offers greenhouse growers practical knowledge on new research findings and an energetic presentation from a grower who’s taking her customers along on her biocontrols journey.