Members of the Millennial generation aren’t buying cars and houses the way their parents did, and according to a recent article from The Atlantic titled “The Cheapest Generation,” it might be more than an effect of a bad economy. So what does this mean for horticulture? Industry members weigh in.
As extreme drought conditions continue, the state looks at how it manages its resources, while growers try to conserve and meet changing consumer needs.
The drought in California has led to a shift in consumer attitudes. It’s an opportunity for growers to examine their own practices, and look for ways to cater to customers’ needs.
As growers try to strike a balance between cost and providing customers with better product information at the point of sale, technonology like augmented reality and print on demand is opening the door for tags and labels to be more valuable than ever.
Seattle City Council voted last week to pass a ban on the purchase and use of neonicotinoids on city property. Responsible Industry For a Sound Environment (RISE) provides insight on the ban.
Greenhouse Grower’s 2014 Grower of the Year Ivan Tchakarov accepts challenges, embraces the latest technology and leads his team with a positive attitude.
In a talk at Cultivate’14, Gardening With a Y – Getting To Know Your Customers, Kelly Norris of the Greater Des Moines Botanical Garden touched on the issues surrounding Generation X and Y gardeners, and what the future holds for horticulture.
A panel of young professionals representing all levels of the floriculture industry supply chain discussed the disconnects in communication from the breeder level all the way down to the retailer, and how to overcome the malaise that exists between the involved parties.
Tagawa Greenhouses has spent the past year improving its production team, in part by tapping into young talent. Blending new employees fresh out of college with more experienced staff has yielded positive results for the company.
Metrolina Greenhouse’s Director of Growing Ivan Tchakarov was named Grower of the Year at Greenhouse Grower’s Evening of Excellence, held July 14 at Cultivate’14 in Columbus, Ohio.