Author Archives: Gerry Giorgio

About Gerry Giorgio

Gerry Giorgio is the creative director at MasterTag. You can eMail him at

A Gardening Website To Educate Novices

GG: Why is it important for growers and the industry to help consumers with our garden products? Giorgio: Our research indicates more than 75 percent of gardeners consider themselves between novice and moderately experienced. That is a huge segment of garden center shoppers needing help in selecting and successfully growing the plants they purchase. If

Eye-Tracking Software In The Greenhouse

If you want to create great products, you must add value with benefits that are truly needed. These needs are not only those of your direct customer, but of those all the way down the chain of distribution to the ultimate user. In the case of our industry, it’s the garden center shopper. If they