September 26, 2017
Gardening Industry Not Recovering as Much From Recent Recession as in Past
In his latest blog posting, garden retail industry consultant Ian Baldwin says changing consumer demographics mean that, unlike past indicators, the garden business hasn’t surged after a recession — and it’s not going to under the current model.
April 24, 2017
Ian Baldwin Offers Examples From Grower-Retailers on Price Increase Strategies
In March, Baldwin wrote a blog advising grower-retailers to consider raising their prices this spring. The post inspired a number of creative suggestions.
March 31, 2017
Ian Baldwin: Aim High With Your Pricing This Spring
In his latest blog posting, the garden retail consultant says consumers are spending more today, which means it’s a good time to consider raising your prices.
February 21, 2017
Ian Baldwin: 2017 is Off to a Strong Start For Plant Retailers
Many garden retailers are telling garden retail consultant Ian Baldwin that sales and the consumer’s attitude toward spending have been very strong the last two months.
June 27, 2016
Inspiring Summer Customers Without A Word Being Said
Now is the time of year to sell your customers what they like, rather than what they need. According to industry consultant Ian Baldwin, one way to do this is to use silent selling techniques and devices that help validate a purchase.
May 23, 2016
Ian Baldwin Sees Several Garden Trends Developing This Spring
The garden industry consultant reads the mid-spring tea leaves and sees several trends emerging.
May 9, 2016
9 Practical Tips To Turn New Gardener Panic To Confidence
Consultant Ian Baldwin has noticed panicked looks on millennial faces while they shop for plants. They have bought into the concept of outdoor fun with the kids or healthy home-grown food, but matching the dream with reality is another matter.
April 26, 2016
12 Questions To Test If Your Store Is New-Customer Friendly
Consultant Ian Baldwin offers ways to help you look at your store with fresh eyes and how you can make it welcoming for new gardeners.
January 15, 2016
Christmas 2015: Fresh Greens And Personal Gifts Were A Hit For Garden Retailers
Consultant Ian Baldwin reflects on how his network of garden retailers fared over the holiday season and offers advice as buyers head to the winter markets.
December 14, 2015
Ian Baldwin: 19 Questions To Make Sure Your Store Is In Sync With The Rest Of The World
Editors Note: The following is from industry consultant Ian Baldwin’s Bits & Bobs blog. It’s good to know that some things are just like they used to be. In an era of rapid, irreversible change that the digital world has brought us, there are some things in life upon which one can depend. Don’t you sometimes wonder if there are some aspects of shopping which, despite our fears that the online world would have completely turned things upside down, have remained as they were, solid, dependable and seemingly unfazed by 2015? Ladies and gentlemen, I give you the auto mall! Yes, for those who worried about car salespeople becoming an endangered species, fear not. They are still very common in auto malls (and with what looks like a good crop of youngsters coming through, too.). Yes, they still operate under that same assumption that everyone wants to deal. Still spouting that […]
November 23, 2015
How Garden Retailers Can Help Kids Get Into Nature
In his latest blog posting, garden retail industry consultant Ian Baldwin says the entire floriculture supply chain should get active in making gardening a rewarding experience for children.
November 16, 2015
Use Displays To Boost Shoppers’ Confidence In Growing Plants
The following is from industry consultant Ian Baldwin’s Bits & Bobs blog. By the end of February 2015, I had already worked with or looked at more than 20 local garden centers (LGCs), helping teams get ready for a strong spring season. One of the greatest challenges facing garden retailers today a changing consumer. We have all heard of the new demographics emerging in the do-it-yourself gardening business: younger customers are tempted but terrified, intrigued but intimidated. Merchandising Has A New Role! The fear of failure is high and not easily overcome, despite strong interest in the end result (like a stylish planter of succulents or luscious home-grown tomatoes). The traditional response from LGCs is to say that they have lots of knowledgeable staff anxious to help the newbies succeed. In fact, LGCs argue that this is their unique, distinguishing competitive feature compared to the bigger and usually cheaper big-box retailers […]
October 21, 2017
Suntory’s Blue Rose ‘Applause’ Now Available to U.S. Fl…
‘Applause’ was originally introduced to the U.S. in 2011, and since then it was been successfully tested and selected to meet new market conditions.
October 20, 2017
Luxflora Paris Trip Offers Insights on Trends Shaping H…
Each year, Luxflora hosts an international trip that allows participants to gain insights on trends and gather inspiration that ultimately will shape and support our industry in many ways. This year’s event took the group to Maison & Objet and Design Week in the City of Lights – Paris, France.
October 19, 2017
AmericanHort’s Main Priorities After Impact Washi…
Now that Impact Washington is over, AmericanHort, with industry support, is looking to continue its focus on tax reform, labor reform, and research and innovation.
October 18, 2017
Leafy Greens Grower BrightFarms Building New 120,000 Sq…
The operation will provide locally grown salad greens and herbs to supermarkets in the Cincinnati, Dayton, and Columbus, OH, metropolitan areas.
October 17, 2017
Petal It Forward Event a Hit for Both Industry Members …
Check out how this year’s Petal It Forward event brought smiling faces to people across the country, including one personal story.
October 17, 2017
14 New Shrubs With Fringe Benefits
What’s popular with shrubs? Consumers want varieties that will give them more return on their investment, in terms of long-lasting blooms and multi-season appeal that lasts from spring until fall and at times stretches into the winter months. Here are 14 new varieties of shrubs and sub-shrubs to consider for your product mix in 2018.
October 17, 2017
NatureFresh Farms Uses Pest-Detecting Dog to Sniff out …
Knowing that many worker dogs are trained to recognize and discover scents associated with drugs or bombs, the company figured it was possible to train a dog to recognize pepper weevil.
October 17, 2017
Rose Rosette Update: Research into Detection and Manage…
Halfway through a five-year, $4.6 million grant to combat rose rosette disease in the U.S., a national research team is encouraged by the amount of information learned, but admits having a way to go before finding how to overcome the deadly problem.
October 17, 2017
Production Technology Conference Tour Attendees See Tec…
AmericanHort’s Production Technology Conference in Dallas, TX, kicked off on Monday, Oct. 10, with a tour of three local production facilities.
October 17, 2017
How One Grower is Battling Botrytis with a New Biologic…
CropKing in Lodi, OH, recently began using a new beneficial fungus in its fight against Botrytis in its greenhouse tomatoes. So far, the results have been promising.
October 16, 2017
TTA Introduces New Transplanter Suited for Smaller Grow…
The PackPlanter S has 16 grippers and a capacity of 10,000 to 20,000 plugs per hour in a small frame.
October 14, 2017
PlantPeddler Hosting Poinsettia Variety Day in December
The event will feature side-by-side comparisons of more than 100 commercial and pre-released varieties from seven breeders.
October 13, 2017
Researchers Continue to Keep Close Tabs on Whitefly
Dr. Lance Osborne of the University of Florida and Dr. Cindy McKenzie of USDA’s Agricultural Research Service are evaluating insecticide efficacy and the impact of product rotations on whitefly biotype populations.
October 12, 2017
How to Deal With Common Greenhouse Maintenance Issues
The most common problems often come from a lack of cleanliness and faulty equipment. Here are a number of tips you can follow in each of these areas.
October 11, 2017
Bayer’s New Head of Environmental Science Has Roots in …
Mark Schneid says one of the biggest challenges the industry faces is the constantly evolving customer — particularly among millennials.