Author Archives: Joli A. Hohenstein

About Joli A. Hohenstein

Joli A. Hohenstein (joli@penandpetal.com) is marketing and PR specialist for Pen & Petal, Inc., a marketing, advertising and public relations agency for the green industry who regularly produces turnkey catalogs of all sizes for clients across the globe.

Oglesby Plants: Liner Pioneers

Oglesby Plants International is far from one dimensional. In fact, you might say it’s three dimensional, with successful business arms including lab technology, plant development and young plant production.   Best known as tissue culture pioneers, Oglesby was the first to offer contract tissue culture to nurseries. And the operation has stayed at the forefront

Putting Some Heat Into It

Since Athens Select’s launch in 1998, the collection has added a host of best-selling new varieties and initiated a partnership with the Southern Living Plant Collection that’s helped take the program to new heights. Things are really heating up for 2009-10 with a new president and another batch of great varieties from both Athens Select

Digitizing The Catalog

Cheri Markowitz didn’t think Emerald Coast Growers needed an online ordering option. She was the naysayer. But then the orders came, and they came in full force for Cheri and her brothers Paul and Mark Babikow, the three minds behind Emerald Coast’s electronic marketing strategy. Since Emerald Coast launched a website in 1995, the Pensacola,

Superior Sustainability

Long before sustainability became a buzzword and corporations made headlines for using the right light bulbs, the Huntingtons made energy conservation a priority at Pleasant View Gardens in New Hampshire. But their latest innovations put even their own efforts in the shadows. Their new biomass boiler has the potential to reduce heating costs at their