Jerry Montgomery
Jerry Montgomery ([email protected]) is a veteran of the floriculture industry who has worked for distributor companies, breeders and large growers with a focus on sales and marketing. As an industry consultant, Montgomery works for large growers, distributors and breeder/producers. His focus is to understand the market dynamics from breeder to consumer through intense retail travel, visiting about 2,700 stores since 2008.
Brands Influencing The Green Industry
Any skepticism of branding plants should be gone by now, with all of the new and existing brands on the market, consultant Jerry Montgomery says.
State Of The Supply Chain
The greenhouse supply chain has evolved since 2000 like no other time in industry history. These dramatic changes […]
Patio Containers In Chicago: Garden Retail Report
It is fairly clear that many in this industry believe patio containers are important SKUs because the consumer […]
Garden Retail 2013: Chicago
The weather in Chicago was perfect and the shoppers were out in huge numbers filling almost every garden […]
Garden Retail 2013 Report: Hartford, Conn.
The Hartford area is a mixture of some outstanding IGCs and the usual spread of national retailers based […]
A Dynamic And Changing Greenhouse Supply Chain
As usual, the California Spring Trials offered the chance to see many new varieties and marketing programs and […]
The Changing Role Of The Plant Broker
The role of the plant broker is undergoing some significant changes with new entrants starting to impact how […]
The Art Of Selling: Ask the Right Questions
My favorite sales cliché is, “Selling is not telling,” meaning, “Don’t talk too much.” Your goal in selling […]
Choose The Right Greenhouse Varieties For 2013
While the greenhouse industry has become more progressive in its marketing efforts, we are still stuck using very […]
2012 Poinsettia Sales At Big Box Stores
After visiting 64 big box stores in Florida and Michigan, I observed little change from last season in […]
The Art Of Selling: How To Think Like A Consultant
Forget about your needs like sales quotas, commission and sales incentives and serve your customers the way a […]
The Art Of Selling: Building Strong Business Relationships
In today’s highly competitive business world, product lifecycles are shortened, and there is an increased ability to quickly […]
The Art Of Selling: The Role The Seller Plays
Selling is an art backed by scientific research on consumer emotions. To become a professional seller, it is […]
Tap Into The Edibles Market
The economic downturn we have endured since 2008 has clearly impacted what consumers buy and how much they […]
Garden Retail 2012: Observations In Baltimore
The weather was perfect for shopping and gardening in Baltimore on May 12 and 13, 2012, with temperatures […]
Garden Retail 2012: Observations in Philadelphia
The weather was cool and overcast in Philadephia on May 5 and 6, 2012, with temperatures ranging from […]
Garden Retail 2012: Observations In Cleveland, Ohio
The weather was warm on May 27 and 28, 2012, in the 80s, and the shoppers were out […]
Garden Retail 2012: Observations In Charlotte, N.C.
The weather on Saturday, April 28, 2012, was overcast and in the low 60s (farenheit). This obviously impacted […]
Garden Retail 2012: Observations On Spring From Jerry Montgomery
After enduring the spring of 2011 — arguably one of the worst years weather-wise in the past two […]