May 4, 2012
The Keys To Long-Term Profitability
If I’d known, I might have done something else. We’ve all said it. If I’d known the stock market would tank, I’d have bought gold. If I’d known summer would come in March, I’d have planted earlier. If I’d known spring would bring perfect weather, I’d have produced more.None of us can know what will happen in the future, but we do know something about today’s consumers: They’re looking for instant gratification. They want mature plants, vibrant colors, unique varieties and low maintenance. Today’s consumers are looking for sustainably grown herbs, edible ornamentals and native plants. Will future consumers have the same demands? We can’t know, but we do know that the growers most likely to be successful are differentiated by three essential factors: They listen to the retailer and consumer, they have a flexible and efficient infrastructure and they have a top team to “grow” with. A grower’s business […]
December 8, 2011
Why We Must Cultivate New Customers
The green side of our industry isn’t growing. We can blame the economy–and that’s part of the problem–but there are bigger issues we need to address, too. Our customer base is changing. The 80 million people in the Baby Boomer generation have fueled the greenhouse industry over the last couple of decades. But now they’re moving into retirement. They’re not gardening like they used to. Generation X is barely half the size, so even if we can interest them in gardening like the Boomers–which is debatable–we’re going to have to get twice as many of them buying our plants just to break even. Generation Y is bigger, but they’re years away from being a market driver. We must acknowledge the facts we see around us. The consumer today is not as interested in gardening. You can blame the economy, and I do. But I also wonder if people have just […]
September 18, 2008
Weathering The Winter
Well, it’s soon to be winter again. Those hot summer days are but memories to many growers, and it’s time to winterize your greenhouse. Your greenhouse should be checked inside and out to reduce winter disasters. Beginning on the exterior, check that all of your doors close and seal properly. A poor closing door blown open in the middle of a cold winter night could be disastrous, not to mention potential heat loss. Repair any holes that your forklift or other equipment might have put in the wall coverings. To increase your usable sunlight during winter’s low light levels, wash your roof and wall coverings. Check your poly manufacturer for specific instructions on cleaning. But for the most part, just use warm soapy waterâ€“nothing abrasiveâ€“and a soft cloth, and it will clean up nicely. Make sure you specifically clean any place you will be applying poly patch so it will […]
March 22, 2018
Why Your Efforts to Sell Plants Fall Short and What You…
It’s time to look at outside industries for ideas and inspiration on what we can do to operate more efficiently in today’s economy.
March 21, 2018
New Lighting Series is Adaptable to Several Environment…
The NeoPAR series from Illumitex is designed to foster photosynthesis in all stages of plant development.
March 20, 2018
Bell Nursery’s Gary Mangum Provides Insight on De…
In light of the March 14 announcement that Bell Nursery Holdings LLC had been acquired by Central Garden & Pet, Greenhouse Grower caught up with Bell Nursery CEO Gary Mangum to get the backstory on the deal. Here is our full interview with Mangum.
March 20, 2018
California Spring Trials 2018 Central Region Preview: B…
Check out this California Spring Trials 2018 Central Region preview of new varieties from Ball Horticultural Co., Dümmen Orange, PlantHaven International, and Suntory Flowers.
March 20, 2018
Survey Says: Poinsettia Prices, Sales, and Production I…
Traditional reds were still bestsellers, but interest continues to grow in white and novelty varieties. Greenhouse Grower’s annual survey provides an in-depth look at the holiday season.
March 20, 2018
Seed Your Future Dinner Celebrates Focus on New, Young …
During a Seed Your Future Leadership Meeting Fundraiser dinner at Longwood Gardens, Pennsylvania's Ag Secretary thanked the Seed Your Future initiative for its efforts to create awareness of horticulture and careers in horticulture.
March 19, 2018
Green Fuse Botanicals Expanding Distribution Network
The company’s expanded product line has created an opportunity to broaden its reach to the grower community through a wider range of brokers.
March 18, 2018
New Soil Amendment From Kemin Promotes More Efficient N…
Valena, a soil amendment sourced from a proprietary strain of Euglena gracilis (algae) rich in beta-glucan, is designed to support the growth of healthy and strong plants.
March 17, 2018
National Garden Bureau Once Again Bringing Garden Write…
The National Garden Bureau is again hitting the road for California Spring Trials (CAST) with influential garden communicators, with the goal of connecting breeders and brokers with consumers via these influencers with large followings.
March 14, 2018
Dramm Offering New Video Chat Option for Service Issues…
The Dramm Corporation recently introduced two new resources for its greenhouse grower customers to deal with indoor growing conditions.
March 14, 2018
Bell Nursery Acquired by Central Garden & Pet
Greenhouse Grower just learned that Bell Nursery, headquartered in Elkridge, MD, has been acquired by Central Garden & Pet Company, a leading innovator, producer, and distributor of branded and private label products for the lawn and garden and pet supplies markets.
March 13, 2018
California Spring Trials 2018 Northern Region Preview: …
Check out this California Spring Trials 2018 Northern Region preview of new varieties from Benary, Thompson & Morgan, American Takii, Sakata Seed, Beekenkamp, and Plug Connection.