May 4, 2012
The Keys To Long-Term Profitability
If I’d known, I might have done something else. We’ve all said it. If I’d known the stock market would tank, I’d have bought gold. If I’d known summer would come in March, I’d have planted earlier. If I’d known spring would bring perfect weather, I’d have produced more.None of us can know what will happen in the future, but we do know something about today’s consumers: They’re looking for instant gratification. They want mature plants, vibrant colors, unique varieties and low maintenance. Today’s consumers are looking for sustainably grown herbs, edible ornamentals and native plants. Will future consumers have the same demands? We can’t know, but we do know that the growers most likely to be successful are differentiated by three essential factors: They listen to the retailer and consumer, they have a flexible and efficient infrastructure and they have a top team to “grow” with. A grower’s business […]
December 8, 2011
Why We Must Cultivate New Customers
The green side of our industry isn’t growing. We can blame the economy–and that’s part of the problem–but there are bigger issues we need to address, too. Our customer base is changing. The 80 million people in the Baby Boomer generation have fueled the greenhouse industry over the last couple of decades. But now they’re moving into retirement. They’re not gardening like they used to. Generation X is barely half the size, so even if we can interest them in gardening like the Boomers–which is debatable–we’re going to have to get twice as many of them buying our plants just to break even. Generation Y is bigger, but they’re years away from being a market driver. We must acknowledge the facts we see around us. The consumer today is not as interested in gardening. You can blame the economy, and I do. But I also wonder if people have just […]
September 18, 2008
Weathering The Winter
Well, it’s soon to be winter again. Those hot summer days are but memories to many growers, and it’s time to winterize your greenhouse. Your greenhouse should be checked inside and out to reduce winter disasters. Beginning on the exterior, check that all of your doors close and seal properly. A poor closing door blown open in the middle of a cold winter night could be disastrous, not to mention potential heat loss. Repair any holes that your forklift or other equipment might have put in the wall coverings. To increase your usable sunlight during winter’s low light levels, wash your roof and wall coverings. Check your poly manufacturer for specific instructions on cleaning. But for the most part, just use warm soapy waterâ€“nothing abrasiveâ€“and a soft cloth, and it will clean up nicely. Make sure you specifically clean any place you will be applying poly patch so it will […]
May 23, 2018
Collegiate Plant Initiative Helps Foster a Love of Plan…
CPI offers a unique perspective of the plant world, with the goal of connecting college students with exciting plants and teaching them more about opportunities in the plant industry.
May 23, 2018
How Low Substrate pH Can Cause Lower Leaf Chlorosis
Geraniums grown in substrates below an optimal pH range will exhibit chlorotic leaf spotting between veins, interveinal chlorosis, and marginal and leaf necrosis of the lower foliage.
May 22, 2018
Little Leaf Farms Expands Its Indoor Baby Greens Produc…
The Massachusetts-based company has increased the size of its greenhouses to 5 acres, more than doubling its annual production of baby greens.
May 22, 2018
Register Now for Award-Winning Online Greenhouse Growin…
Learn about production cost and profit, as well as the basic behind plant science, via two online classes being offered by the University of Florida.
May 21, 2018
Insights From Lawmaker’s Visit to a Top 100 Greenhouse …
When Rep. Julia Brownley of California visited Sun Valley Group, she got a firsthand look at a very busy time in the life of a flower grower.
May 20, 2018
Smithers-Oasis Now Offering Rootcubes Foam Media in Ret…
Designed with smaller or hobby growers in mind, the Rootcubes packs are also ideal for larger growers to use for trials.
May 19, 2018
Westerlay Orchids Shows Its Support for Local Schools
Proceeds from all sales the company made during the Carpinteria Greenhouse and Nursery Tour will be donated to fund STEAM (Science, Technology, Engineering, Art, and Math) programs.
May 17, 2018
Ian Baldwin: Why the Rise of the Under 35s Will Help Yo…
In his latest blog, garden retail consultant Ian Baldwin says this new generation of plant buyers is seriously engaged in gardening, and is using social media to help become successful plant owners.
May 16, 2018
2018 Perennial Plant Symposium Offering Power to the Pe…
Perennial and gardening enthusiasts of all experience levels are invited to attend plant discussions on Monday, July 30 for a chance to hear from the best in the field on a range of topics.
May 15, 2018
Floriculture’s Future Hangs in the Balance Between Labo…
The nation’s largest growers are investing heavily in technology, new structures, human resources, and efficiency measures to stay competitive and profitable, despite significant labor shortages.
May 15, 2018
Gotham Greens Expanding Greenhouse Production Into Balt…
Scheduled to open in early 2019, Gotham Greens’ Baltimore facility will bring a reliable, year-round, local supply of fresh produce to serve retail, restaurant, and foodservice customers throughout the mid-Atlantic region.
May 14, 2018
Growing Innovations Geared to Connect Specialty Ag With…
Innovation abounds in agriculture, yet it can feel sometimes as if the gap between exciting new developments and what growers actually need in their operations can be awfully wide. We at Meister Media Worldwide intend to help narrow this gap. Which is why we’re pleased to introduce Growing Innovations – an altogether new type of event that will debut Nov. 7-8 at the Las Vegas Convention Center in Las Vegas, NV. Unlike most agricultural events and trade shows, Growing Innovations is not about technology per se, nor is it about everyday issues that growers face. Instead, this new conference and tradeshow is very acutely solutions oriented. It takes as its starting point specialty crop growers’ most pressing real-world challenges – production efficiency, labor and water shortages, logistics, and data management to name just a few – and showcases advances, both current and up-and-coming, that have the greatest potential to bring […]
May 12, 2018
Fungicide Resistance in Botrytis is an International Ch…
Clemson University’s research team is exploring Botrytis in cut roses to find out how to help you maintain postharvest crop quality by avoiding fungicide resistance.
May 11, 2018
New Sterile Ornamental Grasses One Solution to Grass In…
Aggressive grass species can turn gardeners off to using ornamental grasses. Less fertile alternatives offer options for keeping grasses from taking over the garden.
May 10, 2018
Beekenkamp Plants Acquires Sunny Osteospermum Breeding …
Beekenkamp took over all Sunny Holland sales activities in 2017, and now has ownership of the company’s entire breeding program.
May 9, 2018
How Greenhouse Sanitation Helps You Start Clean and Sta…
If you keep your greenhouse clean from the start, you’ll save yourself money in the end.