May 4, 2012
The Keys To Long-Term Profitability
If I’d known, I might have done something else. We’ve all said it. If I’d known the stock market would tank, I’d have bought gold. If I’d known summer would come in March, I’d have planted earlier. If I’d known spring would bring perfect weather, I’d have produced more.None of us can know what will happen in the future, but we do know something about today’s consumers: They’re looking for instant gratification. They want mature plants, vibrant colors, unique varieties and low maintenance. Today’s consumers are looking for sustainably grown herbs, edible ornamentals and native plants. Will future consumers have the same demands? We can’t know, but we do know that the growers most likely to be successful are differentiated by three essential factors: They listen to the retailer and consumer, they have a flexible and efficient infrastructure and they have a top team to “grow” with. A grower’s business […]
December 8, 2011
Why We Must Cultivate New Customers
The green side of our industry isn’t growing. We can blame the economy–and that’s part of the problem–but there are bigger issues we need to address, too. Our customer base is changing. The 80 million people in the Baby Boomer generation have fueled the greenhouse industry over the last couple of decades. But now they’re moving into retirement. They’re not gardening like they used to. Generation X is barely half the size, so even if we can interest them in gardening like the Boomers–which is debatable–we’re going to have to get twice as many of them buying our plants just to break even. Generation Y is bigger, but they’re years away from being a market driver. We must acknowledge the facts we see around us. The consumer today is not as interested in gardening. You can blame the economy, and I do. But I also wonder if people have just […]
September 18, 2008
Weathering The Winter
Well, it’s soon to be winter again. Those hot summer days are but memories to many growers, and it’s time to winterize your greenhouse. Your greenhouse should be checked inside and out to reduce winter disasters. Beginning on the exterior, check that all of your doors close and seal properly. A poor closing door blown open in the middle of a cold winter night could be disastrous, not to mention potential heat loss. Repair any holes that your forklift or other equipment might have put in the wall coverings. To increase your usable sunlight during winter’s low light levels, wash your roof and wall coverings. Check your poly manufacturer for specific instructions on cleaning. But for the most part, just use warm soapy waterâ€“nothing abrasiveâ€“and a soft cloth, and it will clean up nicely. Make sure you specifically clean any place you will be applying poly patch so it will […]
June 28, 2017
How Will Potential Cannabis Legalization Affect You? Co…
The Canadian government released a report late last year that highlights what cannabis legalization might mean for producers.
June 28, 2017
5 Factors to Consider When Expanding Into Cannabis
When you take a long-term approach to planning, budgeting, and equipping an indoor growing operation, you build more efficiency — and profits — into it.
June 27, 2017
Steve Garvey is a Finalist for the 2017 Head Grower of …
Winner of the Excellence in Quality Award, Steve Garvey has become relentless in looking for the next new thing to improve quality in every aspect of production, from growing to shipping to marketing.
June 27, 2017
New Pilot Project for Offshore Unrooted Plant Cutting C…
Four breeders — Ball Horticultural Co., Dümmen Orange, Proven Winners, and Syngenta Flowers — will participate in the initial pilot, which will include greenhouse growing operations in six Latin American countries.
June 25, 2017
Consumers Revel in Gardening at Metrolina Greenhouses’ …
Metrolina wanted to promote plants, gardening, and creating a sense of community, so it decided to host Dig & Swig events at a local brewery.
June 24, 2017
Green Fuse Botanicals New Vice President is Focused on …
Jim Devereux, who will oversee production, sales, and marketing for Green Fuse, says he hopes to bring genetics to the market that break from traditional production methods for finished growers.
June 23, 2017
Greenbelt Microgreens is a Finalist for the 2017 Operat…
Winner of the Excellence in Innovation Award, Greenbelt Microgreens is constantly staying on top of the latest trends in technology,
June 22, 2017
Japanese Breeder Ushio Sakazaki Wins Medal of Excellenc…
From Supertunias to Superbells, this innovative Japanese breeder has used wild genetics to create game-changing plants that help consumers reconnect with the beauty of nature.
June 21, 2017
New Tool from Koppert Provides More Effective Thrips Ma…
A newly patented sachet for the predatory mite Amblyseius swirskii is resistant to both low and high levels of humidity, helping growers combat thrips infestations.
June 20, 2017
Dümmen Orange Enters Calla Market With Acquisition of G…
Golden State will continue to supply the market through September 2018, at which time Dümmen Orange will assume supply and delivery of much of Golden State’s product line.
June 20, 2017
Sign Up For The Luxflora Flower Run At Cultivate’17
The5k walk/run race, sponsored by Luxflora, is an opportunity for industry members to network, build relationships, have some healthy fun, and start off Cultivate’17 with a flourish.
June 19, 2017
IGC Show Features Talks on How to Cash in on the Buy Lo…
This year’s event, which takes place Aug. 15-17 in Chicago, also includes a free workshop on what you might do when starting your business over from scratch.
June 18, 2017
Protect Your Employees from Heat-Related Illnesses with…
The National Institute for Occupational Safety and Health and the Occupational Safety and Health Administration have released an updated app for smart phones that can help workers stay safe when working outdoors in hot weather.
June 17, 2017
Visser, Ball Partner on New Sticking Technology for Cut…
The new AutoStix system is designed to provide better consistency and uniformity with shipped cuttings, easier and more reliable counting, automatic transplanting, and optional buffering in the peak season.
June 16, 2017
Five Guidelines to Investing in Software for Your Green…
Any software improvement you make should make sense for your team and be worth the investment.
June 15, 2017
Greenhouse Grower’s 2017 Evening Of Excellence Will Rec…
Registration is now open for the 2017 Greenhouse Grower Evening Of Excellence, which takes place Monday, July 17, during Cultivate’17.