Author Archives: Kerstin Ouellet

About Kerstin Ouellet

Kerstin P. Ouellet is president of Pen & Petal, Inc., a marketing, advertising and public relations firm for the green industry. She can be reached at kerstin@penandpetal.com or (760) 944-7889.

Native Plants: Which Should You Offer?

  Of all the niches within the perennial market, natives currently rank among the most intriguing and sought-after. Ironically, and perhaps unnecessarily, natives are also misunderstood and even considered problematic. Growers, retailers and gardeners want natives, but which ones? How do you grow them? Well, consider this: If you offer a decent perennial selection, you’re

A New Niche: Grasses

As businesses and consumers go green, North American native grasses have leapt into the spotlight. Prized for their natural beauty and versatility, they offer the added environmental bonus of attracting birds, butterflies and other beneficial wildlife. To meet this growing demand for environmentally friendly choices that still make an impact, one supplier has answered the