Green building and urban and small-space gardening are on the rise. Find out why the new green revolution is changing the city landscape and what the floriculture industry needs to do to supply this demand.
Communicating the health benefits of plants is an effective way to market to younger generations.
Industry members specializing in tropical and foliage crops weigh in on promoting plants to improve the comfort and design of consumers’ living spaces.
Certain demographics could really impact the floriculture industry if we market to them effectively.
Generation Z, the age group beyond Generation Y, is said to be kids born between 1995 and 2009. Check out what our young leaders’ position on how our industry can appeal to kids now to build interest and awareness in our products.
The light-producing plant is only available in a limited quantity of 20 plants, which will be auctioned off to the public via the Bioglow website.
Find out what the industry’s young leaders think about how gardeners will evolve over the next 30 years.
We’re not predicting the end of the Quonset or big gutter-connect ranges. We do, however, believe you will see a dramatic change in the ways some traditional structures work, where greenhouses are built, or even what is considered a “greenhouse” in the future.
In our first-ever Greenhouse Grower Google Hangout, seven young growers and marketers from different facets of the industry discussed where the floriculture industry is headed, how we can appeal to new generations of consumers and other important demographics, and where and how we should be selling our products over the next 30 years.
Food has come full circle for the greenhouse industry. But beyond vegetables, herbs and ornamentals, what other crops could the greenhouse of the future hold?