Author Archives: Laurie Scullin

About Laurie Scullin

Laurie Scullin is a marketing consultant helping get new ideas to the consumer marketplace. For more information, contact him at or 352-495-3375.

Now Is The Time For National Promotion

Time to kick the hornet’s nest: Now is the time for a national marketing program for our products. We just survived the scariest spring in recent memory. Many of us did it by growing and selling less material. Many of us lost sales, especially those who grow bigger-ticket items like shrubs. We survived, but not

Scullin: How Did Spring Play Out?

Sitting here mid-spring at the end of April, there are bits of good and bad news to report. First, spring has arrived, despite the naysayers. Birds are singing, lawns are greening and folks are in the garden centers. Despite the gloom and doom, the world did not end. Second, from many reports, people are shopping

Survivability 101 by Laurie Scullin

I know we’re looking ahead 25 years, but let’s start with a few words and one chart (see below) on why you should market. First, the chart. From 2002 to 2007, wholesale sales of floriculture crops ranged from $3.95 billion in 2002 to a high of $4.15 billion in 2005 to a slight decline to

McCain, Obama & A Kilt

InstaKilt is driving its marketing message home–literally. So why shouldn’t growers do the same to promote plants? The trade shows seemed a tad quiet to me this year. I’m not sure about attendance, but higher gas prices and poor spring weather have dampened the mood as we get ready for 2009. So, let me put

Are Packs The New Black?

OK, so we have had a lot of family stuff these past few weeks – plus I’ve been in the home office working with my head down, so clearly I’m not spending enough time out in real world, because I just drove past the local gas station and a gallon of gas cost $3.79. It had

Listening To Cassandra

I’m writing just after OFA – the Big Kahuna of greenhouse trade shows. There were trends to talk about, but first I want to share my story of Cassandra. Before horticulture, I majored in archaeology in college. Both fields involved being outside digging holes and ancient history has always held a level of fascination. I

R U Ready?

So the other day I was attending the Canadian Greenhouse Conference and had a chance to sit in on the keynote address. Anna Ball gave a fantastic presentation, talking about the industry and trends, sharing how she sees our future. Anna has been very consistent the past few years talking about sustainability and she talked about

Letter To Linda

Hello Laurie, I just wanted to write and let you know what a super article you wrote for the May issue of Greenhouse Grower. As a greenhouse grower, garden center owner and a retail florist (FTD and Teleflora), I can appreciate what you have to say about selling design elements. While I consider myself to stay

Dot’s Pot — I Don’t Get It

I have been working on a project where I get to assist with some design work. That is the fun part of marketing. This is the part of marketing that you see on TV – the snappily dressed and witty ad agency folks all sitting around, drinking lattes, brainstorming ideas for the client, when one will

Starbucks (aka Fivebucks) & Vera Wang

    Question – What do Vera Wang, Starbucks and bedding plants all have in common? Answer–They are all used in decorating decisions by our customers. Some of you faithful readers of this column will likely be able to connect Vera Wang to a geranium, but the coffee giant Starbucks may be a leap. Let me