Laurie Scullin
Laurie Scullin is a marketing consultant helping get new ideas to the consumer marketplace. For more information, contact him at [email protected] or 352-495-3375.
Scullin: How Did Spring Play Out?
Sitting here mid-spring at the end of April, there are bits of good and bad news to report. […]
Survivability 101 by Laurie Scullin
I know we’re looking ahead 25 years, but let’s start with a few words and one chart (see […]
McCain, Obama & A Kilt
InstaKilt is driving its marketing message home–literally. So why shouldn’t growers do the same to promote plants? The […]
Are Packs The New Black?
OK, so we have had a lot of family stuff these past few weeks – plus I’ve been in […]
Listening To Cassandra
I’m writing just after OFA – the Big Kahuna of greenhouse trade shows. There were trends to talk […]
R U Ready?
So the other day I was attending the Canadian Greenhouse Conference and had a chance to sit in on […]
Letter To Linda
Hello Laurie, I just wanted to write and let you know what a super article you wrote for the […]
Dot’s Pot — I Don’t Get It
I have been working on a project where I get to assist with some design work. That is the […]
Starbucks (aka Fivebucks) & Vera Wang
Question – What do Vera Wang, Starbucks and bedding plants all have in common? Answer–They are all […]
Curtains And The Y Chromosome
For years, I have been blaming our industry woes on gender issues, and this morning it really hit home. […]
Stepping Up From Generic
These furniture dudes had a few ideas about how to buck the low-margin trend. Rather than just watch […]
It’s Not The Product, Stupid
To anyone who has been in Texas during November, you may have had the fortune to visit Brenham, […]
Donkeys & Elephants
What? Can’t hear you. Let me turn the radio down. Oh, you want me to write a column? […]