Author Archives: Laurie Scullin

About Laurie Scullin

Laurie Scullin is a marketing consultant helping get new ideas to the consumer marketplace. For more information, contact him at lscullin@gmail.com or 352-495-3375.

Curtains And The Y Chromosome

For years, I have been blaming our industry woes on gender issues, and this morning it really hit home. I think I had an epiphany. Simply put, fire all your male employees. We have failed. We do not "get it" and we never will. We are but dinosaurs. It is time we all lumber out to

It’s Not The Product, Stupid

To anyone who has been in Texas during November, you may have had the fortune to visit Brenham, a cute, small city/big town sort of between Houston and Austin. And if you were really lucky, you had a chance to visit the amazing celebration held every fall at Ellison’s Greenhouses. The staff at Ellison’s turns

Stepping Up From Generic

These furniture dudes had a few ideas about how to buck the low-margin trend. Rather than just watch low-price imports from Asia mess up the market, they felt there is a large and profitable place in the U.S. furniture market for such wacky ideas as brands, value-added design, products that tell a story, etc., all

Donkeys & Elephants

What? Can’t hear you. Let me turn the radio down. Oh, you want me to write a column? Can’t – too busy listening to the radio, watching CNN, reading three or four newspapers a day. Can’t stop now to write. Okay, I will turn down the radio. Well, I would love to stop and visit