Author Archives: Laurie Scullin

About Laurie Scullin

Laurie Scullin is a marketing consultant helping get new ideas to the consumer marketplace. For more information, contact him at lscullin@gmail.com or 352-495-3375.

Dot’s Pot — I Don’t Get It

I have been working on a project where I get to assist with some design work. That is the fun part of marketing. This is the part of marketing that you see on TV – the snappily dressed and witty ad agency folks all sitting around, drinking lattes, brainstorming ideas for the client, when one will

Stepping Up From Generic

These furniture dudes had a few ideas about how to buck the low-margin trend. Rather than just watch low-price imports from Asia mess up the market, they felt there is a large and profitable place in the U.S. furniture market for such wacky ideas as brands, value-added design, products that tell a story, etc., all

It’s Not The Product, Stupid

To anyone who has been in Texas during November, you may have had the fortune to visit Brenham, a cute, small city/big town sort of between Houston and Austin. And if you were really lucky, you had a chance to visit the amazing celebration held every fall at Ellison’s Greenhouses. The staff at Ellison’s turns

Donkeys & Elephants

What? Can’t hear you. Let me turn the radio down. Oh, you want me to write a column? Can’t – too busy listening to the radio, watching CNN, reading three or four newspapers a day. Can’t stop now to write. Okay, I will turn down the radio. Well, I would love to stop and visit