December 9, 2011
3 Ways To Make Commodities Premium Items
Marc Clark, executive vice president of Rocket Farms in Salinas, Calif., offers advice to add value to your product: 1 Reposition existing plants. Bring outdoor plants inside with smaller, more compact varieties like sunflowers and coleus. Repackage them in ceramic pots or baskets. Most consumers won’t care that a sunflower is typically planted outdoors. If it’s packaged properly, consumers will accept it as a new product. Remember: Water used to come from drinking fountains; now we pay more than $1 for a plastic bottle full of it. This was unthinkable just a few decades ago. 2 Take advantage of containers and packaging. Perhaps it’s stating the obvious, but ordinary commodity plants can become extraordinary with clever use of containers and packaging, including racks and shelf talkers. Ball Horticultural Co.’s seed and vegetative catalog is full of hundreds of varieties of inexpensive commodity items that can be potted up into decorative […]
November 23, 2010
Rocket Farms’ Clark: Growing Herbs Organically
Rocket Farms has been an established grower in California’s Salinas Valley for more than 25 years, synonymous to many with beautiful orchids and high-quality poinsettias. We’re also known for our innovation, so while some would say not to mess with a good thing and just stick with what we know works, we can’t resist an interesting challenge. One of our most recent programs growing organic potted herbs has certainly presented its difficulties, but we’ve been pleased with the end results. On a 2007 trip to Europe, we noticed the popularity of fresh herbs in households there, and the idea really resonated with us. Of course, potted herbs offer a fresher, more flavorful product than cut or dry herbs, but because you only cut what you need and let the plant continue to grow, they represent a better value, as well. The emergence of the Slow Food movement and similar philosophies […]
February 23, 2018
Sunshine Farm & Gardens to Supply Plants for Beijin…
The West Virginia-based nursery will be shipping plants bred and grown in West Virginia to China that will be used in the landscape of several Olympic venues in the February 2022 Winter Olympics.
February 22, 2018
Plant Breeders Emphasize Importance of Patent Protectio…
According to members of MarkWatch, plant patents are an important protection for plant breeders and also provide an incentive for them to invest the time and money to innovate and develop new plant varieties.
February 20, 2018
Thrips Causing Headaches? New Research Shows Bio-based …
Dr. Rose Buitenhuis will present practical knowledge for growers to implement immediately during Biocontrols West Conference in San Diego, March 7-9.
February 20, 2018
12 New Poinsettias and Succulents for Holiday Sales, Cr…
Poinsettias and succulents are both in-demand products with today’s consumers. Here’s a look at some of the newer introductions available for retail sales in 2018 and 2019.
February 20, 2018
Top 100 Growers Survey for 2018 Is Now Open!
Operations with more than 400,000 square feet of environmentally controlled production are eligible to take the survey, which provides valuable market knowledge on how the nation's largest growers are innovating, sourcing labor, keeping up with demand, and setting trends.
February 19, 2018
All-America Selections Names Latest Variety Winner, Ann…
All-America Selections (AAS), the 85-year-young non-profit plant trialing organization, had a very busy month of January.
February 17, 2018
Gotham Greens Building Second Greenhouse in Suburban Ch…
The new $12.5 million, 105,000-square-foot greenhouse will be near the company’s first Chicago greenhouse, and will be a free-standing structure.
February 15, 2018
Boxwood Blight, Seed Your Future Among Topics Receiving…
The Horticultural Research Institute recently announced the 10 research projects that will receive funding in 2018 to investigate challenges and solutions in production, pest management, environmental stewardship, and business and marketing.
February 14, 2018
Spring Meadow Nursery Furthers Its Mission of Giving Ba…
The Spring Meadow-Proven Winners Endowment Fund through the Horticultural Research Institute has now topped $800,000, with more scholarships coming in 2018.
February 13, 2018
Don’t Let Your New Year’s Resolutions Fade …
Stuff got real in 2017, and it caused many of us to stop and reflect on the current state of the world, and how we can impact change — or at least improve our own situations. Life is too short, and we work too hard, to not use the annual renewal as an opportunity to take stock of our own personal lives, businesses, and careers, and make the necessary adjustments that will allow us to work smarter and live better. Even if you have already given up on your resolutions, perhaps you can think of January as a trial month and make February the month when you really get to work on your goals. And while I know it’s a difficult month to start on some of these changes, since you’re already immersed in the busy spring season, I promise that if you take some time to evaluate your reality […]
February 12, 2018
Calling All Designers: Enter the International Plantsca…
Applications are being accepted through April 13 for AmericanHort’s International Plantscape Awards, which recognize achievements in interior plantscape design, installation, creativity, renovation, and innovation.
February 11, 2018
Bayer Has New Turf and Ornamentals Global Market Manage…
Jose Milan will be focused on helping growers deal with regulatory issues, while promoting the environmental benefits the ornamentals industry offers.
February 10, 2018
Applications for Dümmen Orange’s Dr. P. Allen Hammer Sc…
Named for Dr. P. Allen Hammer in acknowledgment of the contributions he has made to the floriculture industry, the scholarship is intended to extend Dr. Hammer’s legacy by supporting the next generation of floriculture students.
February 9, 2018
Garden Retailers at TPIE Highlight Their Favorite Produ…
A team of garden retailers once again participated in the 2018 Tropical Plants Industry Expo Cool Product Awards.