Author Archives: Michael Geary

About Michael Geary

Michael Geary is president and CEO of AmericanHort. Learn more about the association by visiting

Why OFA Is Adapting – And Why Your Business Should Too

If you Google the expression “adapt or die,” you find thousands of references to books, whitepapers, newspaper articles, speeches and journal articles confirming the need to change. “Adapt or die” is not a creative phrase, but it’s certainly clear: Like death and taxes, we seem to have no alternative. The need to transform is not

Let’s Partner With New Groups

There are a wide variety of organizations at the local and state levels that can provide additional marketing opportunities for growers. Connecting with these groups may bring added sales and will certainly expand the visibility of your company. Savvy growers will also arm themselves with data about how flowers, plants and trees contribute to the