Author Archives: Mike Rimland

About Mike Rimland

Mike Rimland is the director of business development at Costa Farms. You can reach him at

Who Really Is Your Customer?

“Nature, which makes nothing durable, always repeats itself so that nothing which it makes may be lost.”–Oscar Wilde That quote takes me to a familiar place as I’m in flight heading home from Europe after a week visiting breeders, growers and others in conjunction with Flower Trials, which is the same as Spring Trials in

Globetrotting Grower: Europe Versus The U.S. In Floriculture

One benefit of traveling around the world on business is the chance to write these articles while flying. For the last four years, I have been learning intensely about a huge part of ornamental horticulture: the annual or bedding plant business. It’s been an intense learning curve thanks mostly to traveling with LJ Contillo, who