Author Archives: Mike Rimland

About Mike Rimland

Mike Rimland is the director of business development at Costa Farms. You can reach him at mrimland@costafarms.com.

Who Really Is Your Customer?

“Nature, which makes nothing durable, always repeats itself so that nothing which it makes may be lost.”–Oscar Wilde That quote takes me to a familiar place as I’m in flight heading home from Europe after a week visiting breeders, growers and others in conjunction with Flower Trials, which is the same as Spring Trials in