Author Archives: Mike Rimland

About Mike Rimland

Mike Rimland is the director of business development at Costa Farms. You can reach him at

Who Really Is Your Customer?

“Nature, which makes nothing durable, always repeats itself so that nothing which it makes may be lost.”–Oscar Wilde That quote takes me to a familiar place as I’m in flight heading home from Europe after a week visiting breeders, growers and others in conjunction with Flower Trials, which is the same as Spring Trials in