August 10, 2011
Who Really Is Your Customer?
“Nature, which makes nothing durable, always repeats itself so that nothing which it makes may be lost.”–Oscar Wilde That quote takes me to a familiar place as I’m in flight heading home from Europe after a week visiting breeders, growers and others in conjunction with Flower Trials, which is the same as Spring Trials in California–this one is just the European edition. LJ Contillo, vice president of Costa Farms’ color operations, and I travel here every year. We feel these trials offer up another opportunity for us to spend time with the same breeders we see in California. But now on to this month’s topic: Who is your customer? And why, of course, they matter. You must know your products cannot sell themselves unless someone is interested in them. So to say it’s a smart idea to understand your end consumer would be an understatement. As I travel the world […]
April 25, 2011
Globetrotting Grower: Europe Versus The U.S. In Floriculture
One benefit of traveling around the world on business is the chance to write these articles while flying. For the last four years, I have been learning intensely about a huge part of ornamental horticulture: the annual or bedding plant business. It’s been an intense learning curve thanks mostly to traveling with LJ Contillo, who heads up our annual business at Costa Farms. LJ has spent his entire professional career on the color side, so I have been fortunate to learn that part of the business from him, and he has learned the indoor houseplant portion from me. The color side is a huge and diverse industry. The difference between indoor houseplants and color items boils down to this: annuals are developed faster and the demand is much greater. But the indoor breeding side has upside too. Development of the criteria was refined as we have advanced in the indoor […]
April 28, 2017
Growers Developing Strategies for Better Plant Growth R…
Whether it’s through new liner programs or more consistent grouping of plants, growers continue to find ways to effectively manage their plant growth regulator programs.
April 27, 2017
Hoffman Nursery Cheers On the Next Generation of Hortic…
Hoffman Nursery was a sponsor of the recent 41st National Collegiate Landscape Competition, an event that offers several opportunities for companies in the green industry to meet and recruit the next-generation of horticulturists.
April 26, 2017
Monitor Potential for Heat Stress in Your Geraniums
Heat stress, which can originate from a lack of air flow around baskets suspended in high areas, causes foliar bleaching and chlorosis of zonal geraniums.
April 25, 2017
Kelly Norris: Diversity is the Key to Growing the Ornam…
Offering a selection of ornamental grasses that cater to customer needs will keep sales from stagnating.
April 25, 2017
Out-Of-This-World Plant Nutrition: Fertilizer Company I…
NASA scientists are growing vegetables on the International Space Station using Florikan’s controlled release fertilizer.
April 25, 2017
41 New Vegetative Petunias From California Spring Trial…
With the abundance of new introductions for the 2018 retail season, we’ve made it easier for you to sift through them by separating out the vegetative petunias from the Northern sites, which includes selections from Westhoff Flowers, Sakata Ornamentals, Danziger, Proven Winners, and Syngenta flowers.
April 24, 2017
Ian Baldwin Offers Examples From Grower-Retailers on Pr…
In March, Baldwin wrote a blog advising grower-retailers to consider raising their prices this spring. The post inspired a number of creative suggestions.
April 22, 2017
American Floral Endowment Announces Winners of 2017 Pau…
Four students pursuing careers in horticulture now have scholarships to help them along the way, thanks to the American Floral Endowment.
April 20, 2017
Terra Nova Nurseries Releases Two New, Attractive Begon…
Stardust is the latest addition to Terra Nova Nurseries’ existing T Rex Begonia series, and Silver is the first introduction to the company’s new Spectre Begonia series.
April 19, 2017
Suppliers Can Offer Technical Solutions for New Cannabi…
Here’s a look at how a few manufacturers have partnered with growers to make their transition into cannabis a smooth one, whether it’s through hands-on guidance or partnering with other industry leaders.
April 18, 2017
Cool Combos From CAST 2017 – Editor’s Choic…
With container gardening becoming more of a lifestyle among consumers than a trend, and breeders continuing to put more effort in container mixes and components, I feel I would be remiss if I didn't share some of the special combinations that not only caught my eye at California Spring Trials, but absolutely took my breath away and made me want to immediately get started gardening.
April 17, 2017
LumiGrow’s Latest Lighting Research Highlighted in Grow…
Industry leaders representing a broad range of vegetable, floriculture, and cannabis producers gathered to learn how to implement modern lighting strategies for their own production.
April 16, 2017
Danziger Invests in Continued North American Business G…
As part of a new business structure for its North American market, Mike Fernandez has been appointed Market Manager North America for Bedding Plants and Perennials, and Kate Zvara was named as Key Account Manager and Retail Specialist.
April 15, 2017
How Oregon Growers Are Making Lean Improvements With He…
The Oregon Nursery Lean Consortium recently helped two Pacific Northwest growers realize significant productivity gains and labor savings.
April 14, 2017
How to Trial a New Product Before You Use It in Your Gr…
Before you apply a new product on a plant, you want to make sure it is safe and effective. Technical experts from Kemin have compiled a five-step guide designed to help you measure the benefits of a new product you want to incorporate into your operation.