August 10, 2011
Who Really Is Your Customer?
“Nature, which makes nothing durable, always repeats itself so that nothing which it makes may be lost.”–Oscar Wilde That quote takes me to a familiar place as I’m in flight heading home from Europe after a week visiting breeders, growers and others in conjunction with Flower Trials, which is the same as Spring Trials in California–this one is just the European edition. LJ Contillo, vice president of Costa Farms’ color operations, and I travel here every year. We feel these trials offer up another opportunity for us to spend time with the same breeders we see in California. But now on to this month’s topic: Who is your customer? And why, of course, they matter. You must know your products cannot sell themselves unless someone is interested in them. So to say it’s a smart idea to understand your end consumer would be an understatement. As I travel the world […]
April 25, 2011
Globetrotting Grower: Europe Versus The U.S. In Floriculture
One benefit of traveling around the world on business is the chance to write these articles while flying. For the last four years, I have been learning intensely about a huge part of ornamental horticulture: the annual or bedding plant business. It’s been an intense learning curve thanks mostly to traveling with LJ Contillo, who heads up our annual business at Costa Farms. LJ has spent his entire professional career on the color side, so I have been fortunate to learn that part of the business from him, and he has learned the indoor houseplant portion from me. The color side is a huge and diverse industry. The difference between indoor houseplants and color items boils down to this: annuals are developed faster and the demand is much greater. But the indoor breeding side has upside too. Development of the criteria was refined as we have advanced in the indoor […]
May 25, 2018
Bailey Nurseries’ Ryan McEnaney Recognized for Marketin…
The Advertising Federation of Minnesota named McEnaney as one of its 32 Under 32 winners, representing the best up-and-coming marketing minds in the state.
May 25, 2018
Fluence Bioengineering Hires Former Battlefield Farms R…
Fluence Bioengineering is continuing to expand its in-house knowledge of greenhouse production with the hiring of Travis Higginbotham, formerly with Battlefield Farms, as its Director of Cultivation Support.
May 24, 2018
New Cannabis Greenhouse in Washington Nears Completion
Once the Marijuana Company of America’s new 30,000 square-foot facility is fully built, it will have the ability to house approximately 4,000 plants.
May 23, 2018
Collegiate Plant Initiative Helps Foster a Love of Plan…
CPI offers a unique perspective of the plant world, with the goal of connecting college students with exciting plants and teaching them more about opportunities in the plant industry.
May 23, 2018
How Low Substrate pH Can Cause Lower Leaf Chlorosis
Geraniums grown in substrates below an optimal pH range will exhibit chlorotic leaf spotting between veins, interveinal chlorosis, and marginal and leaf necrosis of the lower foliage.
May 22, 2018
Little Leaf Farms Expands Its Indoor Baby Greens Produc…
The Massachusetts-based company has increased the size of its greenhouses to 5 acres, more than doubling its annual production of baby greens.
May 22, 2018
Register Now for Award-Winning Online Greenhouse Growin…
Learn about production cost and profit, as well as the basic behind plant science, via two online classes being offered by the University of Florida.
May 21, 2018
Insights From Lawmaker’s Visit to a Top 100 Greenhouse …
When Rep. Julia Brownley of California visited Sun Valley Group, she got a firsthand look at a very busy time in the life of a flower grower.
May 20, 2018
Smithers-Oasis Now Offering Rootcubes Foam Media in Ret…
Designed with smaller or hobby growers in mind, the Rootcubes packs are also ideal for larger growers to use for trials.
May 19, 2018
Westerlay Orchids Shows Its Support for Local Schools
Proceeds from all sales the company made during the Carpinteria Greenhouse and Nursery Tour will be donated to fund STEAM (Science, Technology, Engineering, Art, and Math) programs.
May 17, 2018
Ian Baldwin: Why the Rise of the Under 35s Will Help Yo…
In his latest blog, garden retail consultant Ian Baldwin says this new generation of plant buyers is seriously engaged in gardening, and is using social media to help become successful plant owners.
May 16, 2018
2018 Perennial Plant Symposium Offering Power to the Pe…
Perennial and gardening enthusiasts of all experience levels are invited to attend plant discussions on Monday, July 30 for a chance to hear from the best in the field on a range of topics.
May 15, 2018
Floriculture’s Future Hangs in the Balance Between Labo…
The nation’s largest growers are investing heavily in technology, new structures, human resources, and efficiency measures to stay competitive and profitable, despite significant labor shortages.
May 15, 2018
Gotham Greens Expanding Greenhouse Production Into Balt…
Scheduled to open in early 2019, Gotham Greens’ Baltimore facility will bring a reliable, year-round, local supply of fresh produce to serve retail, restaurant, and foodservice customers throughout the mid-Atlantic region.
May 14, 2018
Growing Innovations Geared to Connect Specialty Ag With…
Innovation abounds in agriculture, yet it can feel sometimes as if the gap between exciting new developments and what growers actually need in their operations can be awfully wide. We at Meister Media Worldwide intend to help narrow this gap. Which is why we’re pleased to introduce Growing Innovations – an altogether new type of event that will debut Nov. 7-8 at the Las Vegas Convention Center in Las Vegas, NV. Unlike most agricultural events and trade shows, Growing Innovations is not about technology per se, nor is it about everyday issues that growers face. Instead, this new conference and tradeshow is very acutely solutions oriented. It takes as its starting point specialty crop growers’ most pressing real-world challenges – production efficiency, labor and water shortages, logistics, and data management to name just a few – and showcases advances, both current and up-and-coming, that have the greatest potential to bring […]
May 12, 2018
Fungicide Resistance in Botrytis is an International Ch…
Clemson University’s research team is exploring Botrytis in cut roses to find out how to help you maintain postharvest crop quality by avoiding fungicide resistance.