August 10, 2011
Who Really Is Your Customer?
“Nature, which makes nothing durable, always repeats itself so that nothing which it makes may be lost.”–Oscar Wilde That quote takes me to a familiar place as I’m in flight heading home from Europe after a week visiting breeders, growers and others in conjunction with Flower Trials, which is the same as Spring Trials in California–this one is just the European edition. LJ Contillo, vice president of Costa Farms’ color operations, and I travel here every year. We feel these trials offer up another opportunity for us to spend time with the same breeders we see in California. But now on to this month’s topic: Who is your customer? And why, of course, they matter. You must know your products cannot sell themselves unless someone is interested in them. So to say it’s a smart idea to understand your end consumer would be an understatement. As I travel the world […]
April 25, 2011
Globetrotting Grower: Europe Versus The U.S. In Floriculture
One benefit of traveling around the world on business is the chance to write these articles while flying. For the last four years, I have been learning intensely about a huge part of ornamental horticulture: the annual or bedding plant business. It’s been an intense learning curve thanks mostly to traveling with LJ Contillo, who heads up our annual business at Costa Farms. LJ has spent his entire professional career on the color side, so I have been fortunate to learn that part of the business from him, and he has learned the indoor houseplant portion from me. The color side is a huge and diverse industry. The difference between indoor houseplants and color items boils down to this: annuals are developed faster and the demand is much greater. But the indoor breeding side has upside too. Development of the criteria was refined as we have advanced in the indoor […]
June 28, 2017
How Will Potential Cannabis Legalization Affect You? Co…
The Canadian government released a report late last year that highlights what cannabis legalization might mean for producers.
June 28, 2017
5 Factors to Consider When Expanding Into Cannabis
When you take a long-term approach to planning, budgeting, and equipping an indoor growing operation, you build more efficiency — and profits — into it.
June 27, 2017
Steve Garvey is a Finalist for the 2017 Head Grower of …
Winner of the Excellence in Quality Award, Steve Garvey has become relentless in looking for the next new thing to improve quality in every aspect of production, from growing to shipping to marketing.
June 27, 2017
New Pilot Project for Offshore Unrooted Plant Cutting C…
Four breeders — Ball Horticultural Co., Dümmen Orange, Proven Winners, and Syngenta Flowers — will participate in the initial pilot, which will include greenhouse growing operations in six Latin American countries.
June 25, 2017
Consumers Revel in Gardening at Metrolina Greenhouses’ …
Metrolina wanted to promote plants, gardening, and creating a sense of community, so it decided to host Dig & Swig events at a local brewery.
June 24, 2017
Green Fuse Botanicals New Vice President is Focused on …
Jim Devereux, who will oversee production, sales, and marketing for Green Fuse, says he hopes to bring genetics to the market that break from traditional production methods for finished growers.
June 23, 2017
Greenbelt Microgreens is a Finalist for the 2017 Operat…
Winner of the Excellence in Innovation Award, Greenbelt Microgreens is constantly staying on top of the latest trends in technology,
June 22, 2017
Japanese Breeder Ushio Sakazaki Wins Medal of Excellenc…
From Supertunias to Superbells, this innovative Japanese breeder has used wild genetics to create game-changing plants that help consumers reconnect with the beauty of nature.
June 21, 2017
New Tool from Koppert Provides More Effective Thrips Ma…
A newly patented sachet for the predatory mite Amblyseius swirskii is resistant to both low and high levels of humidity, helping growers combat thrips infestations.
June 20, 2017
Dümmen Orange Enters Calla Market With Acquisition of G…
Golden State will continue to supply the market through September 2018, at which time Dümmen Orange will assume supply and delivery of much of Golden State’s product line.
June 20, 2017
Sign Up For The Luxflora Flower Run At Cultivate’17
The5k walk/run race, sponsored by Luxflora, is an opportunity for industry members to network, build relationships, have some healthy fun, and start off Cultivate’17 with a flourish.
June 19, 2017
IGC Show Features Talks on How to Cash in on the Buy Lo…
This year’s event, which takes place Aug. 15-17 in Chicago, also includes a free workshop on what you might do when starting your business over from scratch.
June 18, 2017
Protect Your Employees from Heat-Related Illnesses with…
The National Institute for Occupational Safety and Health and the Occupational Safety and Health Administration have released an updated app for smart phones that can help workers stay safe when working outdoors in hot weather.
June 17, 2017
Visser, Ball Partner on New Sticking Technology for Cut…
The new AutoStix system is designed to provide better consistency and uniformity with shipped cuttings, easier and more reliable counting, automatic transplanting, and optional buffering in the peak season.
June 16, 2017
Five Guidelines to Investing in Software for Your Green…
Any software improvement you make should make sense for your team and be worth the investment.
June 15, 2017
Greenhouse Grower’s 2017 Evening Of Excellence Will Rec…
Registration is now open for the 2017 Greenhouse Grower Evening Of Excellence, which takes place Monday, July 17, during Cultivate’17.