A whole new breed of customers is rising — one that wants something different. The growers who will be the most successful are the ones who figure out what those consumers want and how they can provide it.
Sedan Floral lived and nearly died by its old chain store business model. Jonathan Cude says forgetting everything he knew about the greenhouse business and starting over has the operation growing — and profitable — once again.
Sedan Floral, a Greenhouse Grower Top 100 Grower in Sedan, Kan., was faced with some tough decisions seven years ago. After losing most of the business from two major chain store customer accounts and struggling to pick up the pieces for several years, Sedan’s leadership cut production significantly and reinvented the operation to appeal to
Greenhouse industry vendors are planning for sales growth in 2014 according to Greenhouse Grower’s State of the Industry survey.
The majority of respondents to Greenhouse Grower’s State of the Industry Survey say they are increasing production for 2014. One-fifth intend to up production by 10 percent or more.
According to Greenhouse Grower’s 2014 State Of The Industry survey, the addition of vegetables and other produce to growers’ crop mixes will continue the growth trend we saw in 2013.
As U.S. population demographics change, the market potential for non-traditional vegetable and herb niches may end up being very profitable for greenhouse growers.
The Michigan State University Extension Floriculture program has launched the first in a series of affordable self-paced online courses to help growers develop their production skills.
Two things were clear from the results of Greenhouse Grower’s 2014 State Of The Industry Survey: Growers are aware of the potential problems facing the industry and their businesses. And based on their plans for the upcoming year, they’re prepared to overcome those issues.
The responses to Greenhouse Grower’s annual State Of The Industry survey are always an interesting read. The survey has a mix of questions that help us dig in and get a feel for your business plans for the coming year, as well as a clearer view of your biggest concerns and the opportunities you hope